AWeber vs MailerLite
We give AWeber a 2.4 GPA and MailerLite a 2.6, out of 4.0. MailerLite grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AWeber
Email marketing for small businesses, with landing pages and a store
MailerLite
Email newsletters, automations, sites and paid subscriptions
How we grade them
| 2.4GPAAWeberFair | 2.6GPAMailerLiteGood | |
|---|---|---|
| Value for money | CLite is $12.50 a month for 500 subscribers on yearly billing, or $15 monthly, a little under the middle of what email tools charge. Unlimited lists, automations and pages need Plus at $20, and Lite reaches $100 a month at 10,000 subscribers. | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off. |
| Free plan and trial | CFree for up to 500 subscribers and 3,000 emails a month, with no card and no time limit. You get 1 landing page and 1 automation, and every email carries AWeber's branding. 500 people is a cap you'll reach. | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. |
| Features | BA drag-and-drop editor with Canva and AI built in, a Newsletter Assistant that drafts your weekly issue, automated and RSS emails, landing pages, forms, web push and pages that sell through Stripe. That's the whole job. | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. |
| Ease of use | CNo App Store rating on record, and there's only a web app. You build the sign-up form, templates and sequences yourself, though AWeber will do it for a $79 setup fee. | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API. On a phone you use the browser. No desktop or phone app keeps it at a B. | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. |
| Best for | newsletters and sequences with a free start | a newsletter with a simple website on the side |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AWeber and MailerLite. How we grade
Price against what you get
AWeber starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. MailerLite starts at $12 a month and scores 3.0.
MailerLite scores higher and starts $0.50 a month lower. Of the other email marketing and newsletter tools on the chart, 2 score higher than AWeber for less, and 1 scores higher than MailerLite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AWeber starts at $12.50 per month for up to 500 subscribers, billed annually. MailerLite starts at $12 per month for up to 500 subscribers, billed monthly.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
At a glance
| AWeber | MailerLite | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12.50 per month for up to 500 subscribers, billed annually | $12 per month for up to 500 subscribers, billed monthly |
| Free plan | Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding. | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. |
| Free trial | 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends | 14-day free trial of paid features, no credit card required |
| Web | ||
| iOS | ||
| Made by | AWeber | MailerLite |
| Price read from | aweber.com | mailerlite.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
AWeber
- Small businesses and creators with a list under 500 who want to start free
- Bloggers and YouTubers who want new posts and videos emailed automatically
- Owners who would rather pay for the setup to be done for them
MailerLite
- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe
Worth knowing
AWeber
- Lite allows 1 list, 3 landing pages, 3 automations and 1 saved segment; unlimited use of each needs Plus.
- Monthly sends are capped at 10 times the subscriber tier on Lite and 12 times on Plus.
- Only a web app is offered; the mobile editor works in a phone's browser.
- Lists of more than 100,000 subscribers are priced by contacting AWeber.
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Key features
AWeber
- Email editor with Canva and AI
- A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- Newsletter Assistant
- Generates a weekly newsletter draft written in your voice, ready to edit and send.
- Email automation
- Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- Landing pages and sign-up forms
- An AI page builder, templates, sign-up forms, a WordPress plugin and a link-in-bio page. Lite allows 3 landing pages; Plus has no cap.
- Ecommerce pages
- Sell products, subscriptions and payment plans through Stripe in over 100 currencies, with a fee of 1.0% per sale on Lite and 0.6% on Plus.
- Web push notifications
- Collect browser push subscribers and send them messages alongside email: up to 50,000 on Lite and unlimited on Plus.
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Plans
AWeber
Free$0
500 subscribers, 3,000 emails a month, 1 landing page and 1 automation, with AWeber branding on emails.
Lite$12.50
per month for up to 500 subscribers, billed annually ($15 monthly)
Sends up to 10 times the tier a month, 1 list, 3 landing pages, 3 automations, 3 users. Price rises with the list: $100 a month at 10,000 subscribers.
Plus$20
per month for up to 500 subscribers, billed annually ($30 monthly)
Sends 12 times the tier, unlimited lists, pages, automations and users, no AWeber branding, priority support. $135 a month at 10,000 subscribers.
Done For You$20
per month for up to 500 subscribers, billed annually
Plus, with a one-time $79 setup fee (shown cut from $599): AWeber staff build a template, landing page and sign-up form and draft weekly newsletters.
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Ways to pay less
AWeber
- Annual discount
Up to 4 months free with yearly billing
At 500 subscribers, Plus costs $240 a year billed yearly against $30 a month billed monthly, and Lite $150 a year against $15 a month.
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
