AWeber vs Kit
We give AWeber a 2.4 GPA and Kit a 2.6, out of 4.0. AWeber grades higher on value for money. Kit grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AWeber
Email marketing for small businesses, with landing pages and a store
How we grade them
| 2.4GPAAWeberFair | 2.6GPAKitGood | |
|---|---|---|
| Value for money | CLite is $12.50 a month for 500 subscribers on yearly billing, or $15 monthly, a little under the middle of what email tools charge. Unlimited lists, automations and pages need Plus at $20, and Lite reaches $100 a month at 10,000 subscribers. | DCreator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 7, 2026. |
| Free plan and trial | CFree for up to 500 subscribers and 3,000 emails a month, with no card and no time limit. You get 1 landing page and 1 automation, and every email carries AWeber's branding. 500 people is a cap you'll reach. | AUp to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's far more room than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding. |
| Features | BA drag-and-drop editor with Canva and AI built in, a Newsletter Assistant that drafts your weekly issue, automated and RSS emails, landing pages, forms, web push and pages that sell through Stripe. That's the whole job. | BVisual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee. |
| Ease of use | CNo App Store rating on record, and there's only a web app. You build the sign-up form, templates and sequences yourself, though AWeber will do it for a $79 setup fee. | CNo App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, WooCommerce, PayPal, Stripe, Canva and Zapier, and an API. On a phone you use the browser. No desktop or phone app keeps it at a B. | BWeb only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed. |
| Best for | newsletters and sequences with a free start | creators growing a big list for free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AWeber and Kit. How we grade
Price against what you get
AWeber starts at $12.50 a month and scores 2.7 out of 4 on features, ease of use and platforms. Kit starts at $33 a month and scores 2.7.
They score the same, and AWeber starts $20.50 a month lower. Of the other email marketing and newsletter tools on the chart, 2 score higher than AWeber for less, and 3 score higher than Kit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AWeber starts at $12.50 per month for up to 500 subscribers, billed annually. Kit starts at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly).
- Kit also covers paid newsletters.
At a glance
| AWeber | Kit | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12.50 per month for up to 500 subscribers, billed annually | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) |
| Free plan | Up to 500 subscribers and 3,000 emails a month, with 1 landing page and 1 automation. No time limit or card, but emails carry AWeber branding. | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations. |
| Free trial | 14-day free trial of Lite or Plus; the paid subscription starts automatically when it ends | 14-day free trial of Creator or Pro, no credit card required |
| Web | ||
| Made by | AWeber | Kit |
| Price read from | aweber.com | kit.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
AWeber
- Small businesses and creators with a list under 500 who want to start free
- Bloggers and YouTubers who want new posts and videos emailed automatically
- Owners who would rather pay for the setup to be done for them
Kit
- Writers, podcasters and other creators growing an email list
- Creators selling digital products or a paid newsletter
- Lists of up to 10,000 subscribers that only need broadcasts
Worth knowing
AWeber
- Lite allows 1 list, 3 landing pages, 3 automations and 1 saved segment; unlimited use of each needs Plus.
- Monthly sends are capped at 10 times the subscriber tier on Lite and 12 times on Plus.
- Only a web app is offered; the mobile editor works in a phone's browser.
- Lists of more than 100,000 subscribers are priced by contacting AWeber.
Kit
- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 7, 2026; the plan then renews at $790 a year for 1,000 subscribers.
Key features
AWeber
- Email editor with Canva and AI
- A drag-and-drop editor with Canva built in, a theme panel, an AI writing assistant and a subject line generator. HTML and AMP emails are also supported.
- Newsletter Assistant
- Generates a weekly newsletter draft written in your voice, ready to edit and send.
- Email automation
- Welcome and sales sequences, behavioral automations triggered by subscriber actions, tagging, and RSS emails for new blog posts, podcasts or YouTube videos.
- Landing pages and sign-up forms
- An AI page builder, templates, sign-up forms, a WordPress plugin and a link-in-bio page. Lite allows 3 landing pages; Plus has no cap.
- Ecommerce pages
- Sell products, subscriptions and payment plans through Stripe in over 100 currencies, with a fee of 1.0% per sale on Lite and 0.6% on Plus.
- Web push notifications
- Collect browser push subscribers and send them messages alongside email: up to 50,000 on Lite and unlimited on Plus.
Kit
- Visual automations and sequences
- Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- Landing pages, forms and newsletter site
- Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- Commerce
- Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- Recommendations and sponsorships
- Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- Tags, segments and conditional content
- Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- Pro audience analytics
- Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.
Plans
AWeber
Free$0
500 subscribers, 3,000 emails a month, 1 landing page and 1 automation, with AWeber branding on emails.
Lite$12.50
per month for up to 500 subscribers, billed annually ($15 monthly)
Sends up to 10 times the tier a month, 1 list, 3 landing pages, 3 automations, 3 users. Price rises with the list: $100 a month at 10,000 subscribers.
Plus$20
per month for up to 500 subscribers, billed annually ($30 monthly)
Sends 12 times the tier, unlimited lists, pages, automations and users, no AWeber branding, priority support. $135 a month at 10,000 subscribers.
Done For You$20
per month for up to 500 subscribers, billed annually
Plus, with a one-time $79 setup fee (shown cut from $599): AWeber staff build a template, landing page and sign-up form and draft weekly newsletters.
Kit
Free$0
Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays.
Creator$33
per month for up to 1,000 subscribers, billed yearly ($39 monthly)
2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers.
Pro$66
per month for up to 1,000 subscribers, billed yearly ($79 monthly)
Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 7, 2026. $1,890 a year at 10,000.
Ways to pay less
AWeber
- Annual discount
Up to 4 months free with yearly billing
At 500 subscribers, Plus costs $240 a year billed yearly against $30 a month billed monthly, and Lite $150 a year against $15 a month.
Kit
- Annual discount
Save 17% with yearly billing
Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948.
- Other savings
25% off the first year of annual Pro
Annual Pro is 25% off its first year for lists up to 65,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 7, 2026; renews at the standard rate.
