Flodesk vs Kit
We give Flodesk a 2.4 GPA and Kit a 2.6, out of 4.0. Flodesk grades higher on value for money. Kit grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flodesk
Design-led email marketing and checkout for creators
How we grade them
| 2.4GPAFlodeskFair | 2.6GPAKitGood | |
|---|---|---|
| Value for money | CLite is $19 a month for 1,000 subscribers on yearly billing, or $25 monthly, near the dearer end of what email tools charge. Unlimited workflows need Pro at $25, and checkout and sales pages need Everything at $49. Every paid plan sends without a cap. | DCreator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 7, 2026. |
| Free plan and trial | CThe free plan has forms, landing pages, link-in-bio pages and segments with no subscriber limit, but it can't send email or run workflows. There's also a card-free trial of the paid features, its length not stated. | AUp to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's far more room than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding. |
| Features | BDesigner templates with custom fonts and Canva imports, forms, landing pages, link in bio, workflows that resend to people who didn't open, and on the top plan sales pages, subscriptions and payment plans through Stripe with no Flodesk fee. That's the whole job. | BVisual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee. |
| Ease of use | CNo App Store rating on record and no phone app. The templates do a lot of the design for you, but you still build forms, pages and workflows in the web app. | CNo App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own. |
| Platforms and integrations | BWeb only, with Shopify, Canva, Instagram, Squarespace, Wix, ThriveCart, Manychat and Zapier, an API and an MCP link for Claude and ChatGPT. No desktop or phone app keeps it at a B. | BWeb only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed. |
| Best for | beautiful newsletters for creators | creators growing a big list for free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flodesk and Kit. How we grade
Price against what you get
Flodesk starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. Kit starts at $33 a month and scores 2.7.
They score the same, and Flodesk starts $14 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Flodesk for less, and 3 score higher than Kit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Flodesk starts at $19 per month for up to 1,000 subscribers, billed annually. Kit starts at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly).
- Kit also covers paid newsletters.
At a glance
| Flodesk | Kit | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 1,000 subscribers, billed annually | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) |
| Free plan | Forms, landing pages, link-in-bio pages and segmentation with no subscriber limit, but no email sending or workflows. | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations. |
| Free trial | Free trial of paid features, no credit card required; the length is not stated | 14-day free trial of Creator or Pro, no credit card required |
| Web | ||
| Made by | Flodesk Inc. | Kit |
| Price read from | flodesk.com | kit.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Flodesk
- Creators who care most about how their emails look
- Coaches and course sellers who want checkout and email in one place
- People who want to build a list for free before sending
Kit
- Writers, podcasters and other creators growing an email list
- Creators selling digital products or a paid newsletter
- Lists of up to 10,000 subscribers that only need broadcasts
Worth knowing
Flodesk
- The Free plan cannot send email; sending starts with Lite.
- Lite stops at 25,000 subscribers and allows a single workflow.
- Checkout works only for businesses in the US, Canada, UK, Australia, New Zealand and euro-area countries.
- Passing a subscriber tier moves you to the next tier automatically at the next billing date.
Kit
- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 7, 2026; the plan then renews at $790 a year for 1,000 subscribers.
Key features
Flodesk
- Designer templates and custom fonts
- Email templates with custom layouts, custom fonts, personalized links and Canva imports, aimed at on-brand newsletters.
- Forms, landing pages and link in bio
- Pop-up, embedded and hosted forms, landing pages and a link-in-bio page, all available on the Free plan.
- Workflows
- Automated email sequences with resend to unopens and a send time optimizer. Lite gets one workflow; Pro and Everything have no limit.
- Checkout and sales pages
- Sell products with sales pages, upsells, subscriptions, payment plans and discount codes. Payments run through Stripe with no added Flodesk fee.
- Flodesk MCP
- Connect Claude, ChatGPT and other AI tools to ask about your emails, reach subscribers and manage your list.
Kit
- Visual automations and sequences
- Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- Landing pages, forms and newsletter site
- Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- Commerce
- Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- Recommendations and sponsorships
- Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- Tags, segments and conditional content
- Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- Pro audience analytics
- Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.
Plans
Flodesk
Free$0
Forms, landing pages, link-in-bio pages and templates to grow a list. Sending email needs a paid plan.
Lite$19
per month for up to 1,000 subscribers, billed annually ($25 monthly)
Unlimited sends, analytics, 1 seat and 1 workflow as a limited-time bonus; 25,000 subscribers at most. $72 a month billed monthly at 10,000 subscribers.
Pro$25
per month for up to 1,000 subscribers, billed annually ($28 monthly)
Unlimited workflows, advanced analytics, an option to hide the Flodesk footer, 2 seats and 1 checkout. $79 a month billed monthly at 10,000 subscribers.
Everything$49
per month for up to 1,000 subscribers, billed annually ($54 monthly)
Unlimited checkouts, sales pages, subscriptions, payment plans, abandoned cart automations and 3 seats. $137 a month billed monthly at 10,000 subscribers.
Kit
Free$0
Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays.
Creator$33
per month for up to 1,000 subscribers, billed yearly ($39 monthly)
2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers.
Pro$66
per month for up to 1,000 subscribers, billed yearly ($79 monthly)
Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 7, 2026. $1,890 a year at 10,000.
Ways to pay less
Flodesk
- Annual discount
One month free with annual billing
Annual billing charges 11 months instead of 12: Pro at 1,000 subscribers is $25 a month instead of $28, saving $33 a year.
Kit
- Annual discount
Save 17% with yearly billing
Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948.
- Other savings
25% off the first year of annual Pro
Annual Pro is 25% off its first year for lists up to 65,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 7, 2026; renews at the standard rate.
