Flodesk vs MailerLite
We give Flodesk a 2.4 GPA and MailerLite a 2.6, out of 4.0. MailerLite grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flodesk
Design-led email marketing and checkout for creators
MailerLite
Email newsletters, automations, sites and paid subscriptions
How we grade them
| 2.4GPAFlodeskFair | 2.6GPAMailerLiteGood | |
|---|---|---|
| Value for money | CLite is $19 a month for 1,000 subscribers on yearly billing, or $25 monthly, near the dearer end of what email tools charge. Unlimited workflows need Pro at $25, and checkout and sales pages need Everything at $49. Every paid plan sends without a cap. | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off. |
| Free plan and trial | CThe free plan has forms, landing pages, link-in-bio pages and segments with no subscriber limit, but it can't send email or run workflows. There's also a card-free trial of the paid features, its length not stated. | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. |
| Features | BDesigner templates with custom fonts and Canva imports, forms, landing pages, link in bio, workflows that resend to people who didn't open, and on the top plan sales pages, subscriptions and payment plans through Stripe with no Flodesk fee. That's the whole job. | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. |
| Ease of use | CNo App Store rating on record and no phone app. The templates do a lot of the design for you, but you still build forms, pages and workflows in the web app. | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. |
| Platforms and integrations | BWeb only, with Shopify, Canva, Instagram, Squarespace, Wix, ThriveCart, Manychat and Zapier, an API and an MCP link for Claude and ChatGPT. No desktop or phone app keeps it at a B. | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. |
| Best for | beautiful newsletters for creators | a newsletter with a simple website on the side |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flodesk and MailerLite. How we grade
Price against what you get
Flodesk starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. MailerLite starts at $12 a month and scores 3.0.
MailerLite scores higher and starts $7 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Flodesk for less, and 1 scores higher than MailerLite for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Flodesk starts at $19 per month for up to 1,000 subscribers, billed annually. MailerLite starts at $12 per month for up to 500 subscribers, billed monthly.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
At a glance
| Flodesk | MailerLite | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 1,000 subscribers, billed annually | $12 per month for up to 500 subscribers, billed monthly |
| Free plan | Forms, landing pages, link-in-bio pages and segmentation with no subscriber limit, but no email sending or workflows. | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. |
| Free trial | Free trial of paid features, no credit card required; the length is not stated | 14-day free trial of paid features, no credit card required |
| Web | ||
| iOS | ||
| Made by | Flodesk Inc. | MailerLite |
| Price read from | flodesk.com | mailerlite.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Flodesk
- Creators who care most about how their emails look
- Coaches and course sellers who want checkout and email in one place
- People who want to build a list for free before sending
MailerLite
- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe
Worth knowing
Flodesk
- The Free plan cannot send email; sending starts with Lite.
- Lite stops at 25,000 subscribers and allows a single workflow.
- Checkout works only for businesses in the US, Canada, UK, Australia, New Zealand and euro-area countries.
- Passing a subscriber tier moves you to the next tier automatically at the next billing date.
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Key features
Flodesk
- Designer templates and custom fonts
- Email templates with custom layouts, custom fonts, personalized links and Canva imports, aimed at on-brand newsletters.
- Forms, landing pages and link in bio
- Pop-up, embedded and hosted forms, landing pages and a link-in-bio page, all available on the Free plan.
- Workflows
- Automated email sequences with resend to unopens and a send time optimizer. Lite gets one workflow; Pro and Everything have no limit.
- Checkout and sales pages
- Sell products with sales pages, upsells, subscriptions, payment plans and discount codes. Payments run through Stripe with no added Flodesk fee.
- Flodesk MCP
- Connect Claude, ChatGPT and other AI tools to ask about your emails, reach subscribers and manage your list.
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Plans
Flodesk
Free$0
Forms, landing pages, link-in-bio pages and templates to grow a list. Sending email needs a paid plan.
Lite$19
per month for up to 1,000 subscribers, billed annually ($25 monthly)
Unlimited sends, analytics, 1 seat and 1 workflow as a limited-time bonus; 25,000 subscribers at most. $72 a month billed monthly at 10,000 subscribers.
Pro$25
per month for up to 1,000 subscribers, billed annually ($28 monthly)
Unlimited workflows, advanced analytics, an option to hide the Flodesk footer, 2 seats and 1 checkout. $79 a month billed monthly at 10,000 subscribers.
Everything$49
per month for up to 1,000 subscribers, billed annually ($54 monthly)
Unlimited checkouts, sales pages, subscriptions, payment plans, abandoned cart automations and 3 seats. $137 a month billed monthly at 10,000 subscribers.
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Ways to pay less
Flodesk
- Annual discount
One month free with annual billing
Annual billing charges 11 months instead of 12: Pro at 1,000 subscribers is $25 a month instead of $28, saving $33 a year.
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
