Brevo vs Mailcoach
We give Brevo a 2.6 GPA and Mailcoach a 2.2, out of 4.0. Brevo grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
Mailcoach
Email campaigns priced by emails sent, hosted or self-hosted
How we grade them
| 2.6GPABrevoGood | 2.2GPAMailcoachFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | C$9.99 a month with 2,000 emails, then $0.002 an email, a few cents above the cheaper quarter of email tools. Contacts are unlimited, so a big list costs far less than with per-contact tools, and sending through your own provider halves the per-email fee. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CNo free plan, but there's a 14-day trial with no card needed. Long enough to import a list and send a first campaign. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | CCampaigns with segments, split tests and analytics, no-code automations, transactional email, pre-send checklists and a newsletter archive. The basics are well covered, but no sign-up forms or landing page builder are named among its features. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | CNo App Store rating on record and no phone app. The hosted version is a normal web app, though you first choose its sending or your own provider, and the self-hosted one needs a Laravel developer. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | BWeb, with an API and sending through Postmark, Mailgun, Amazon SES, Brevo or any SMTP server, and developers can run it inside a Laravel app. No desktop or phone app, so B is the ceiling. |
| Best for | big lists you only email now and then | big lists you only email now and then |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and Mailcoach. How we grade
Price against what you get
Brevo starts at $9 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mailcoach starts at $9.99 a month and scores 2.3.
Brevo scores higher and starts $0.99 a month lower. Of the other email marketing and newsletter tools on the chart, none scores higher than Brevo for less, and 6 score higher than Mailcoach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. Mailcoach starts at $9.99 per month with 2,000 emails, plus $0.002 per extra email.
- Brevo has a free plan. Mailcoach does not, though it has a free trial.
- Mailcoach is self-hostable, according to its own site.
- Brevo also covers sales pipeline, forms and live chat.
At a glance
| Brevo | Mailcoach | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $9.99 per month with 2,000 emails, plus $0.002 per extra email |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Brevo | Spatie |
| Price read from | brevo.com | mailcoach.app |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
Mailcoach
- Senders with a large list who email it only occasionally
- Laravel developers who want email marketing inside their own app
- European businesses that want their data hosted in the EU
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
Mailcoach
- There is no annual plan: usage is invoiced monthly, and prices exclude VAT.
- Each team must choose either Mailcoach's sending or its own provider, not both.
- The self-hosted Laravel version is a separate license bought through spatie.be, with a year of updates per purchase; its dollar price could not be read.
- The pricing page names no sign-up forms or landing page builder among its features.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
Mailcoach
- Campaigns
- Newsletters with segmentation, split testing, open and click analytics, pre-send checklists and a searchable archive of past issues.
- Automations
- Workflows for onboarding, lead nurturing and other sequences, built without code.
- Transactional email
- Edit, send and track transactional emails in the same app, sent from your product through Mailcoach's API.
- Unlimited contacts
- Contacts, lists and audiences cost nothing extra; the bill depends only on how many emails go out each month.
- Bring your own provider
- Send through Postmark, Mailgun, Brevo, Amazon SES or any SMTP server instead of Mailcoach's own sending, at half the per-email fee.
- EU hosting and GDPR
- Data is stored encrypted in the EU, and open and click tracking can be switched off.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
Mailcoach
Pay as you go$9.99
per month with 2,000 emails, plus $0.002 per extra email
Unlimited contacts, lists and automations, campaigns, transactional email and the API. Extra emails cost $0.001 each when sent through your own provider.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
Mailcoach
No public discounts listed.
