FluentCRM vs Sendy (2026): which should you pick?

Pick FluentCRM if

• Fits if you already run a WordPress site and want contacts and email in one place
• Works for agencies, where one $499 licence covers 50 sites

Look elsewhere if

• Skip it if you do not use WordPress, as there is no separate app
• Watch out: delivery through Amazon SES or similar is billed separately
• Pricey if you renew: the first-year discount does not apply, so it returns to $129, $249 or $499
• Tight if you want drag-and-drop design on the free plugin, since that is Pro
• Not for you if you want email sent for you with no setup

Pick Sendy if

• Fits if you publish to a list of tens of thousands and want to stop paying per subscriber
• Works for agencies that run a PHP host and want to give each client a branded account with its own limits

Look elsewhere if

• Skip it if the words PHP, MySQL and Amazon SES make you nervous, as you set them up
• Not for you if you want to try it first, as there's no trial, only a refund
• Tight if you run several sites, since each license covers one domain
• Watch out: major version upgrades aren't included, and the AI add-on is $39 and installation $79
• Too light for anyone wanting a phone app or a hosted service, as it runs only on your own server

FluentCRM

• It runs only on WordPress and has no separate app.
• Emails are sent through the site's own email setup, and the connected delivery service, such as Amazon SES, may charge separately.
• The 40% first-year discount does not apply to renewals, which return to $129, $249 and $499.
• Drag-and-drop email design, dynamic segmentation and many integrations are Pro features.

Sendy

• You host it yourself on a PHP and MySQL server and need your own Amazon SES account.
• Each license covers one domain, and major version upgrades are not included.
• The AI Assistant is a $39 one-time add-on (shown cut from $49), and installation by Sendy costs $79.
• There is no free trial; Sendy offers a refund if it does not work out.

FluentCRM

Contact overview

Each contact record gathers activity, and in Pro also purchase history from WooCommerce, FluentCart and EDD, form submissions and support tickets.

Email campaigns and sequences

One-off and recurring campaigns, email sequences and templates, with a drag-and-drop visual builder in Pro.

Marketing automation

Funnels that act when someone signs up, buys, books or joins, including abandoned cart recovery.

Segmentation

List and tag segments in Free, and dynamic, advanced and activity-based segmentation in Pro.

Fluent ecosystem

Connects to the company's own plugins such as Fluent Forms, FluentCart, FluentBooking, FluentCommunity and FluentSMTP.

Sendy

Sending through Amazon SES

Campaigns go out through your own Amazon SES account at Amazon's rate; SendGrid, Mailjet and Elastic Email also work natively over SMTP.

Three email editors

Switch between drag-and-drop, WYSIWYG and HTML editors when building templates.

Autoresponders, rules and webhooks

Drip sequences sent at set intervals or on dates, plus rules that send notifications, fire webhooks or move subscribers when something happens.

Segments and custom fields

Build segments from any conditions, store custom fields for personalization, and include or exclude lists and segments per campaign.

White-labeled client brands

Group lists into brands and give clients their own access, permissions, sending limits and pricing.

Live reports and list cleaning

Real-time opens, clicks, bounces, complaints and locations, with bounces and complaints removed automatically.

FluentCRM

• Free$0

  The base plugin, described as free forever: contacts, lists and tags, basic segmentation, campaigns and automations.

• Solo/Blogger$129

  per year for 1 site

  Pro license for one site with unlimited contacts and all Pro features, one year of updates and priority support. First year $77.

• Small Business$249

  per year for 5 sites

  Pro license for five sites with all features. First year $149.

• Agency License$499

  per year for 50 sites

  Pro license for fifty sites with all features. First year $299.

Sendy

• Sendy software$69

  one-time purchase, for one domain

  The self-hosted app for one domain, with free updates until the next major version. Sending through Amazon SES costs $1.6 per 10,000 emails, paid to Amazon.

FluentCRM

• Other savings

  40% off the first year

  The pricing page shows first-year prices of $77, $149 and $299 for the 1, 5 and 50 site licenses; the offer applies to the first year only.

Sendy

No public discounts listed.