Brevo vs MailPoet (2026): which should you pick?

Pick Brevo if

• Fits if you have thousands of contacts but only email them a few times a month
• Works for apps or shops that need receipt and password emails as well as newsletters

Look elsewhere if

• Tight if you stay on Starter, which has 1 seat, no automations and the Brevo logo unless you pay $12 more
• Pricey if you want WhatsApp, popups or push, which start on the $499 Professional plan
• Skip it if you mail a growing list every day, since the price follows the emails you send
• Watch out: Starter and Standard cap contacts by volume, at 500 for 5,000 emails a month and 2,500 for 15,000
• Watch out: the free plan stops at 300 emails a day, and SMS credits are bought separately by destination

Pick MailPoet if

• Fits if you already run a WordPress site with fewer than 500 subscribers
• Works for WooCommerce shops that want order emails and newsletters

Look elsewhere if

• Skip it if you do not use WordPress, because it needs a WordPress site
• Tight if you stay free: 500 subscribers, 5,000 emails and MailPoet branding
• Watch out: segmentation and detailed ecommerce statistics start on the $10 Business plan
• Watch out: the figures are the 500-subscriber step on monthly billing, and the price rises from there
• Not for you if you want a standalone app, since it lives in WordPress

Brevo

• Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
• The Free plan is limited to 300 emails a day.
• Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
• SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.

MailPoet

• It runs only inside WordPress, so it needs a WordPress site.
• Starter is capped at 500 subscribers and 5,000 emails a month; segmentation, detailed statistics and unbranded emails need a paid plan.
• The price rises with the subscriber count in steps up to 500,000, and the figures above are the 500-subscriber step on monthly billing.
• The pricing page says yearly billing saves up to 15%, and nonprofits can request 20% off any plan.

Brevo

Email campaigns and transactional email

A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.

Marketing automation

Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.

SMS and WhatsApp

SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.

Sales CRM

Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.

Segments and forms

Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.

AI tools

An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.

MailPoet

Newsletters in the WordPress dashboard

Emails are built with a drag-and-drop editor and more than 70 templates, and can pull in posts, pages and WooCommerce products.

Automated emails

Welcome emails for new subscribers and automatic notifications for newly published posts, daily, weekly or monthly.

WooCommerce emails

Abandoned cart reminders, first-purchase emails, product and category emails, and customizable WooCommerce transactional emails.

Segmentation

Business and above can segment by engagement, purchasing behavior and other properties.

Choice of sending method

Send through the MailPoet Sending Service, the web host, or a third-party SMTP service.

Brevo

• Free$0

  300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.

• Starter$9

  per month for 5,000 emails and up to 500 contacts, billed monthly

  1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.

• Standard$18

  per month for 5,000 emails and up to 500 contacts, billed monthly

  Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.

• Professional$499

  per month for 150,000 emails, billed monthly

  10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.

• EnterpriseCustom

  For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.

MailPoet

• Starter$0

  Up to 500 subscribers and 5,000 emails a month, with forms, basic automation and summarized statistics. MailPoet branding stays on emails.

• Creator$8

  per month for up to 500 subscribers, billed monthly

  Business features without the MailPoet Sending Service, for people who send through their own host or SMTP. The price rises with the subscriber count.

• Business$10

  per month for up to 500 subscribers, billed monthly

  Unlimited emails, no MailPoet branding, priority support, segmentation and detailed ecommerce statistics. The price rises with the subscriber count.

• Agency$30

  per month for up to 500 subscribers per site, billed monthly

  Business features on up to 50 websites, with the subscriber limit counted per MailPoet install.

Brevo

• Annual discount

  Save 10% with yearly billing

  Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.

MailPoet

• Annual discount

  Up to 15% off with yearly billing

  The pricing page says yearly billing saves up to 15% compared with monthly billing.

• Nonprofit

  20% off for nonprofits

  Nonprofits get 20% off any plan by contacting support to request it.