MailerLite vs Moosend
We give MailerLite and Moosend the same GPA: 2.6 out of 4.0. MailerLite grades higher on ease of use. Moosend grades higher on value for money. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MailerLite
Email newsletters, automations, sites and paid subscriptions
Moosend
Low-cost email campaigns and automation priced by contacts
How we grade them
| 2.6GPAMailerLiteGood | 2.6GPAMoosendGood | |
|---|---|---|
| Value for money | C$12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off. | BPro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | CFree for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. | CNo free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | BThree email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. | BA drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | B4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. | CNo App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | BWeb and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. | BWeb only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | a newsletter with a simple website on the side | cheap email automation for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MailerLite and Moosend. How we grade
Price against what you get
MailerLite starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. Moosend starts at $7 a month and scores 2.7.
MailerLite scores higher, and starts $5 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 1 scores higher than MailerLite for less, and none scores higher than Moosend for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- MailerLite starts at $12 per month for up to 500 subscribers, billed monthly. Moosend starts at $7 per month for up to 500 contacts, billed annually.
- MailerLite has a free plan. Moosend does not, though it has a free trial.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
At a glance
| MailerLite | Moosend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12 per month for up to 500 subscribers, billed monthly | $7 per month for up to 500 contacts, billed annually |
| Free plan | Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API. | None |
| Free trial | 14-day free trial of paid features, no credit card required | 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required |
| Web | ||
| iOS | ||
| Made by | MailerLite | Moosend |
| Price read from | mailerlite.com | moosend.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
MailerLite
- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe
Moosend
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
MailerLite
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Moosend
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Key features
MailerLite
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Moosend
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Plans
MailerLite
Free$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
EnterpriseCustom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
Moosend
Pro$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
EnterpriseCustom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Ways to pay less
MailerLite
- Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
- Nonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Moosend
- Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
- Nonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
