The Cakemail Insider’s Guide
Everything we know about Cakemail in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Cakemail
The Insider’s Guide
Email marketing platform with a free plan, priced by contacts
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Cakemail’s own pages.
Made by Cakemail · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Cakemail’s own pages, its app-store listings and our grades. Every fact in it is on Cakemail’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 17 of the 57 other email marketing and newsletter tools we grade
Cakemail is an email marketing platform with campaigns, a drag-and-drop editor, automated workflows, segmentation and signup forms. It has a free plan for up to 500 contacts and paid Growth and Premium plans that scale with the contact list. The company also sells an email API, a white-label option for agencies and an add-on for SaaS products.
To get you started, here are 9 things to know about Cakemail, taken from its own pages and our grades.
You build lists, templates and sender authentication yourself.
- 1
Best for a small list that wants a free email plan
Paid pricing follows your contact count, and A/B testing, popups, landing pages and the HTML editor are on Premium.
- 2
Paid plans start at $11 a month
As its pricing page puts it: $11 per month for up to 500 contacts, billed monthly.
- 3
There is a free plan
Up to 500 contacts and 6,000 emails per month, with no card needed.
- 4
It runs on Web
Web.
- 5
Campaigns and templates
Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans.
- 6
Automated workflows
Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns.
- 7
Segmentation
Audience groups that update on their own, with behavioral segmentation on Premium.
- 8
A 2.2 GPA, above 17 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Cakemail you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Cakemail at a glance
- Pricing
- Free plan, from $11 per month for up to 500 contacts, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Cakemail
- Category
- Email Marketing & Newsletters
- Our grade
- 2.2 GPA, fair
The report card
Best for a small list that wants a free email plan
Cakemail is an email marketing platform with a free plan for 500 contacts and 6,000 emails a month. Paid pricing follows your contact count, and A/B testing, popups, landing pages and the HTML editor are on Premium.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Growth is $11 a month for 500 contacts, just above the $9.99 where email tools' cheaper quarter starts, and it rises with contacts: $63 at 10,000. Premium is $19. |
| Free plan and trial | B | Free for up to 500 contacts and 6,000 emails a month, no card needed. Hit either cap and sending stops until you upgrade or the cycle resets. |
| Features | C | Campaigns, templates, workflows, segmentation, forms, reports and an API. A/B testing, popups, landing pages and the HTML editor need Premium. |
| Ease of use | C | No store rating on record. You build lists, templates and sender authentication yourself. |
| Platforms and integrations | C | Web only, with 1 integration on record plus an API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Cakemail is for
- Fits if you have a list under 500 and send a few campaigns a month
- Works for small senders who want to start free and watch the cap
Who it is not for
- Tight if your list grows past 500 contacts, because the free plan stops there and Growth is priced by contacts
- Skip it if you want A/B testing or landing pages cheaply, since those are Premium
- Watch out: Growth sends a set number of emails per contact, and 10,000 contacts costs $63 a month
- Watch out: the email API is priced separately, for example $1.00 per 1,000 emails on its own page
Good to know
Good for
- Small lists that can stay on the free plan
- Canadian businesses and agencies that want a white-label option
- Teams that want unlimited users and audiences at every tier
Worth knowing
- The free plan caps at 500 contacts and 6,000 emails a month; hitting either stops sending until you upgrade or the cycle resets.
- Growth prices by contact count and sends a set number of emails per contact; at 10,000 contacts it is $63 a month.
- A/B testing, popups, landing pages and the HTML editor are Premium features.
- The email API is priced separately, for example $1.00 per 1,000 emails on the page for that product.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$11
A month to start. There is a free plan too
Cakemail has a free plan. Paid plans start at $11 per month for up to 500 contacts, billed monthly.
Hit either cap and sending stops until you upgrade or the cycle resets.
Free
$0
Up to 500 contacts and 6,000 emails a month, with the core campaign, template and form tools.
Growth
$11
per month for up to 500 contacts, billed monthly
6,000 emails a month per 500 contacts, templates, workflows, segmentation, forms and API. $63 a month at 10,000 contacts and 120,000 emails.
Premium
$19
per month for up to 500 contacts, billed monthly
7,500 emails at 500 contacts, plus A/B testing, journey mapping, popups, landing pages, HTML editor and a dedicated IP option. Price also rises with the list.
The free plan
Up to 500 contacts and 6,000 emails per month, with no card needed.
Read from cakemail.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email marketing platform with a free plan, priced by contacts. Here is what it does, as its own site describes it, and what it covers: public API, templates, marketing automation, forms, email campaigns, popups.
Campaigns, templates, workflows, segmentation, forms, reports and an API.
- Campaigns and templates
- Email campaigns built in a drag-and-drop editor, with 700+ templates listed on paid plans.
- Automated workflows
- Automations triggered by how contacts interact with your emails; Premium adds contact tags in automation and drip campaigns.
- Segmentation
- Audience groups that update on their own, with behavioral segmentation on Premium.
- Signup forms
- Embedded or linked forms for collecting subscribers; Premium adds popups and landing pages.
- Reports and sender authentication
- Per-campaign reports and guided DNS setup so mail is authenticated against your domain.
- API access
- Cakemail's API is included for building custom integrations.
Where it runs
- Web
What it works with
- Zapier
Cakemail is made by Cakemail.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/57
Other email marketing and newsletter tools it is graded above
Cakemail's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
It stands best on free plan and trial (B, above 43 of 57) and worst on platforms and integrations (C, above 0).
Its paid plans start at $11 a month, against a middle price of $15 for the category: 16 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 16 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. Cakemail’s own letter is outlined.
- CValue for moneyAbove 10 of 57
- BFree plan and trialAbove 43 of 57
- CFeaturesAbove 3 of 57
- CEase of useAbove 5 of 57
- CPlatforms and integrationsAbove 0 of 57
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Cakemail is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Cakemail you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 31 of the 57 other email marketing and newsletter tools grade higher. It costs $132 a year.
What you could make
- Templates, forms and popups: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Zapier among them, and has an API.
What this rests on. Cakemail’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailerLite, Sender, Brevo, Mailchimp and EmailOctopus
The 5 tools Cakemail is most often weighed against, with where each one differs from it.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- Only MailerLite lists an iOS app.
- Cakemail also covers templates and popups.
- MailerLite also covers paid newsletters.
- 2.8GPA
Sender
Free plan · from $9/mo
Email and SMS marketing with a free plan for 2,500 subscribers.
- Cakemail also covers templates and popups.
- Sender also covers business texting.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Cakemail also covers templates and popups.
- Brevo also covers sales pipeline and live chat.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists iOS and Android apps.
- Cakemail also covers templates and popups.
- Mailchimp also covers reports.
- 2.8GPA
EmailOctopus
Free plan · from $9/mo
Simple, low-cost email marketing with a free plan for 2,500.
- Cakemail also covers templates and popups.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Cakemail free?
Cakemail has a free plan. Up to 500 contacts and 6,000 emails per month, with no card needed.
How much does Cakemail cost?
Cakemail lists 3 plans. Free: $0.
What platforms does Cakemail work on?
Cakemail is available on Web.
Does Cakemail have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Cakemail is listed for Web.
Does Cakemail have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Cakemail is listed for Web.
Is Cakemail open source?
Cakemail is not described as open source on its own site, as read on Nov 12, 2026.
Does Cakemail have an API?
Yes. Cakemail offers a public API, according to its own site.
What does Cakemail integrate with?
Cakemail's listing names Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Cakemail?
Cakemail is made by a company of the same name.
What are the alternatives to Cakemail?
The closest alternatives to Cakemail in our directory are MailerLite, Sender, Brevo, Mailchimp and EmailOctopus.
How does Cakemail compare with other email marketing and newsletter tools?
Cakemail's GPA of 2.2 is higher than 17 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Is Cakemail good value for money?
ToolGPA grades Cakemail C for value for money. Its paid plans start at $11 a month, against a middle price of $15 for the category: 16 of the 47 others that charge start lower.
Could I make my own version of Cakemail?
To replace Cakemail you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Cakemail’s own pages on Nov 12, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Cakemail's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Cakemail. Prices change, so check cakemail.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Cakemail, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/cakemail
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Cakemail: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/cakemail
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/cakemail/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Cakemail, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Cakemail’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Cakemail is a trademark of its owner, and this guide is not made, paid for or approved by Cakemail. Prices and plans change: check cakemail.com before you buy.