The Moosend Insider’s Guide
Everything we know about Moosend in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Moosend
The Insider’s Guide
Low-cost email campaigns and automation priced by contacts
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Moosend’s own pages.
Made by Moosend · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Moosend’s own pages, its app-store listings and our grades. Every fact in it is on Moosend’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 15 of the 24 other email marketing and newsletter tools we grade
Moosend is an email marketing service with a newsletter editor, automation workflows, landing pages and sign-up forms. Its Pro plan includes unlimited sends and is priced by list size, while Moosend+ and Enterprise add transactional email, dedicated IPs and single sign-on. Moosend is now part of Constant Contact.
To get you started, here are 9 things to know about Moosend, taken from its own pages and our grades.
No App Store rating on record and no phone app.
- 1
Best for cheap email automation for small businesses
Moosend is one of the cheapest ways to get proper automation: $7 a month on yearly billing for 500 contacts, with unlimited sends and every Pro feature.
- 2
Paid plans start at $7 a month
As its pricing page puts it: $7 per month for up to 500 contacts, billed annually.
- 3
You can try it first
30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required
- 4
It runs on Web
Web.
- 5
Newsletter editor and AI Writer
A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- 6
Automation workflows
A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- 7
Landing pages and forms
Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- 8
A 2.6 GPA, above 15 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Moosend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Moosend at a glance
- Pricing
- Free trial, from $7 per month for up to 500 contacts, billed annually
- Free plan
- No
- Free trial
- 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required
- Runs on
- Web
- Made by
- Moosend
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
The report card
Best for cheap email automation for small businesses
Moosend is one of the cheapest ways to get proper automation: $7 a month on yearly billing for 500 contacts, with unlimited sends and every Pro feature. It's part of Constant Contact now. There's no free plan, though, just a 30-day trial, and receipts and other transactional emails are a paid add-on.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Pro is $7 a month for 500 contacts on yearly billing, or $9 monthly, inside the cheaper quarter of email tools. Unlimited sends and every Pro feature are included, and it's $88 a month billed monthly at 10,000 contacts. |
| Free plan and trial | C | No free plan. The 30-day trial needs no card and gives you unlimited sends to up to 1,000 contacts. After that you subscribe or buy email credits, which start at $350. |
| Features | B | A drag-and-drop editor with over 130 templates, visual workflows triggered by site visits, carts and purchases, landing pages, forms, product recommendations and A/B tests. That's the whole job. Transactional email and custom reports cost extra. |
| Ease of use | C | No App Store rating on record and no phone app. It's a web app where you build workflows from ready-made recipes, and the shop triggers need your site tracked first. |
| Platforms and integrations | B | Web only, with WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier, plus an API. No desktop or phone app keeps it at a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Moosend is for
- Great if you want automations on a small budget, at $7 a month on yearly billing
- Handy when you run a WooCommerce or Magento shop and want emails based on what people browse
- Good for seasonal senders, who can buy credits that never expire instead of subscribing
Who it is not for
- Skip it if you want a free plan, as there's only a 30-day trial
- Not for you if you need receipts and password emails, which are an add-on through Moosend+
- Tight if you need help at weekends, since support runs five days a week
Good to know
Good for
- Small businesses that want automation at a low monthly price
- Online stores sending emails based on browsing and purchases
- Seasonal senders who would rather buy email credits than subscribe
Worth knowing
- There is no free plan: after the 30-day trial you subscribe or buy email credits.
- Transactional email, dedicated IPs, SSO and custom reports are add-ons through Moosend+ or Enterprise, not part of Pro.
- Support by email and live chat runs 24 hours a day, five days a week.
- Only a web app is offered.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7
A month to start
Moosend is a paid product with a free trial, starting at $7 per month for up to 500 contacts, billed annually.
Pro
$7
per month for up to 500 contacts, billed annually ($9 monthly)
Unlimited sends, AI Writer, automations, segmentation, landing pages and forms. Price rises with the list: $88 a month billed monthly at 10,000 contacts.
Moosend+
Custom
Pro plus the add-ons you choose: transactional email, dedicated IPs, custom reports, hosted files, extra team members, SSO and SAML.
Enterprise
Custom
Every Pro and Enterprise feature, an account manager, priority support, 10 or more team members and deliverability help.
Trying it first
30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required
Read from moosend.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Moosend's pricing page takes 20% off Pro when paid once a year, and 15% when paid twice a year: $7 instead of $9 a month at 500 contacts.
Stated on moosend.comNonprofit
25% off for nonprofits
Nonprofit organizations get a 25% discount, which can be added on top of the 20% annual-billing discount.
Stated on moosend.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Low-cost email campaigns and automation priced by contacts. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns.
Transactional email and custom reports cost extra.
- Newsletter editor and AI Writer
- A drag-and-drop editor with more than 130 templates, custom-coded templates, conditional content and an AI Writer for copy.
- Automation workflows
- A visual workflow builder with pre-built recipes and triggers based on website visits, product views, carts and purchases tracked on your site.
- Landing pages and forms
- Build landing pages and subscription forms from templates; a WordPress plugin publishes Moosend landing pages on your own site.
- Product recommendations
- An AI engine suggests products in emails based on each contact's browsing and buying, for online stores.
- Reports
- Real-time opens and clicks, email heatmaps, device and location reports, spam testing and A/B testing; custom dashboards are an add-on.
- Email credits
- Instead of a subscription, occasional senders can buy credits that never expire, from $350 for 350,000 emails with unlimited subscribers.
Where it runs
- Web
What it works with
- WordPress
- WooCommerce
- Magento
- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
- Zapier
Moosend is made by Moosend.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/24
Other email marketing and newsletter tools it is graded above
Moosend's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on value for money (B, above 18 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $7 a month, against a middle price of $13 for the category: 1 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Moosend’s own letter is outlined.
- BValue for moneyAbove 18 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Moosend is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Moosend you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $84 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, WordPress, WooCommerce and Magento among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: single sign-on.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Moosend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailerLite, Sender, Brevo, Mailchimp and Benchmark Email
The 5 tools Moosend is most often weighed against, with where each one differs from it.
- 2.6GPA
MailerLite
Free plan · from $12/mo
Email newsletters, automations, sites and paid subscriptions.
- MailerLite has a free plan. Moosend does not, though it has a free trial.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
- 2.8GPA
Sender
Free plan · from $9/mo
Email and SMS marketing with a free plan for 2,500 subscribers.
- Sender has a free plan. Moosend does not, though it has a free trial.
- Sender also covers business texting.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Brevo has a free plan. Moosend does not, though it has a free trial.
- Brevo also covers sales pipeline and live chat.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. Moosend does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- Mailchimp also covers reports.
- 2.2GPA
Benchmark Email
Free plan · from $16/mo
Straightforward email campaigns with every feature on every plan.
- Benchmark Email has a free plan. Moosend does not, though it has a free trial.
- Moosend also covers marketing automation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Moosend free?
No, Moosend is a paid product, but you can try it first. 30-day free trial with unlimited sends for up to 1,000 contacts, no credit card required.
How much does Moosend cost?
Moosend lists 3 plans. Pro: $7 per month for up to 500 contacts, billed annually ($9 monthly).
What platforms does Moosend work on?
Moosend is available on Web.
Does Moosend offer any discounts?
Moosend publicly lists the following: Save 20% with annual billing; 25% off for nonprofits.
Does Moosend have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Moosend is listed for Web.
Does Moosend have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Moosend is listed for Web.
Is Moosend open source?
Moosend is not described as open source on its own site, as read on Oct 17, 2026.
Does Moosend have an API?
Yes. Moosend offers a public API, according to its own site.
What does Moosend integrate with?
Moosend's listing names WordPress, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Zoho CRM and Zapier.
Who makes Moosend?
Moosend is made by Moosend.
What are the alternatives to Moosend?
The closest alternatives to Moosend in our directory are MailerLite, Sender, Brevo, Mailchimp and Benchmark Email.
How does Moosend compare with other email marketing and newsletter tools?
Moosend's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
Is Moosend good value for money?
ToolGPA grades Moosend B for value for money. Its paid plans start at $7 a month, against a middle price of $13 for the category: 1 of the 22 others that charge start lower.
Could I make my own version of Moosend?
To replace Moosend you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Moosend’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Moosend's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Moosend. Prices change, so check moosend.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Moosend, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/moosend
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Moosend: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/moosend
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/moosend/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after Moosend, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Moosend’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Moosend is a trademark of its owner, and this guide is not made, paid for or approved by Moosend. Prices and plans change: check moosend.com before you buy.