Alternatives · Email Marketing
Act-On alternatives
As of Nov 13, 2026, the highest-graded Act-On alternative is ActiveCampaign (2.4 GPA).
Act-On compared with 3 alternatives: ActiveCampaign, Dotdigital and Acoustic.
Act-On is a paid product, starting at $900 per month for up to 2,500 active contacts. None of the alternatives has a free plan. One more offers a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Act-On sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Act-OnThis tool | From $900/mo | No | Web |
| ActiveCampaign | Free trial · from $15/mo | Trial only | Web |
| Dotdigital | Paid | No | Web |
| Acoustic | Paid | No | Web |
How each one differs from Act-On
ActiveCampaign
Email marketing and multi-step automation priced by contacts
- ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly).
- ActiveCampaign also covers sales pipeline.
- ActiveCampaign does not cover workflow automation, which Act-On does.
Suits: Businesses that run long automated sequences rather than one-off newsletters
Dotdigital
Cross-channel marketing automation for ecommerce and B2B teams
- Dotdigital also covers sMS marketing and whatsApp messaging.
- Dotdigital does not cover workflow automation, forms and reports, which Act-On does.
Suits: Ecommerce brands on Shopify, BigCommerce or Adobe Commerce
Acoustic
Real-time customer engagement platform across email, SMS and push
- Acoustic also covers sMS marketing, whatsApp messaging and session replay.
- Acoustic does not cover workflow automation, forms and reports, which Act-On does.
Suits: Consumer brands that want triggers based on customer behavior
Limits worth knowing in Act-On
- An annual contract is required, per the pricing page.
- CRM integration with Salesforce, SugarCRM, NetSuite and Dynamics, and Data Studio, are Enterprise items or add-ons.
- Professional includes the standard email support package; premium support is a paid extra and is recommended for Enterprise.
- No free plan or trial is described on the pricing page.
Common questions
What are the alternatives to Act-On?
The alternatives to Act-On in this directory are ActiveCampaign, Dotdigital and Acoustic. Each one has a side-by-side comparison with Act-On.
Is there a free alternative to Act-On?
None of the alternatives listed here has a free plan. ActiveCampaign offers a free trial.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.