The Privy Insider’s Guide
Everything we know about Privy in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Privy
The Insider’s Guide
Pop-ups, email and SMS for small online stores
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Privy’s own pages.
Made by Privy · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Privy’s own pages, its app-store listings and our grades. Every fact in it is on Privy’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 5 of the 24 other email marketing and newsletter tools we grade
Privy is a marketing tool for small and mid-sized online stores, best known for its on-site pop-ups. It collects subscribers with pop-ups, spin-to-win wheels and landing pages, then sends email and SMS campaigns and automated flows such as abandoned-cart reminders. It connects to Shopify and other store builders, and email is priced by mailable contacts.
To get you started, here are 9 things to know about Privy, taken from its own pages and our grades.
There's no free plan, though, and texts only go to the US and Canada for now.
- 1
Best for pop-ups, email and texts for small shops
Privy is best known for pop-ups, and it has plenty: spin-to-win wheels, quizzes, exit-intent offers and cart savers.
- 2
Paid plans start at $30 a month
As its pricing page puts it: $30 per month for up to 1,500 mailable contacts.
- 3
You can try it first
15-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Pop-ups and displays
Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- 6
Email campaigns
A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- 7
Automated flows
Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- 8
A 2.4 GPA, above 5 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Privy at a glance
- Pricing
- Free trial, from $30 per month for up to 1,500 mailable contacts
- Free plan
- No
- Free trial
- 15-day free trial, no credit card required
- Runs on
- Web
- Made by
- Privy
- Category
- Email Marketing & Newsletters
- Our grade
- 2.4 GPA, fair
The report card
Best for pop-ups, email and texts for small shops
Privy is best known for pop-ups, and it has plenty: spin-to-win wheels, quizzes, exit-intent offers and cart savers. Email and texts come in one plan from $30 a month for 1,500 contacts, with unlimited sends and 250 texts. There's no free plan, though, and texts only go to the US and Canada for now.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. |
| Free plan and trial | C | No free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. |
| Features | B | Pop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. |
| Ease of use | C | No App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. |
| Platforms and integrations | B | Web, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Privy is for
- Great if you run a Shopify or BigCommerce shop and want pop-ups, email and texts in one tool
- Handy when you want lots of pop-up styles, from spin-to-win to multi-step quizzes
- Good for shops that already use Klaviyo, with a pop-ups-only plan from $24 a month
Who it is not for
- Skip it if you sell outside the US and Canada and want texts, as other countries aren't live yet
- Pricey if your list is big, at $165 a month for 10,000 contacts
- Not for you if you don't run an online store, since most of Privy is shop tools
Good to know
Good for
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
Worth knowing
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$30
A month to start
Privy is a paid product with a free trial, starting at $30 per month for up to 1,500 mailable contacts.
That's enough to put a pop-up on your shop and see if people sign up.
Email
$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
Trying it first
15-day free trial, no credit card required
Read from privy.com on Oct 17, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Pop-ups, email and SMS for small online stores. Here is what it does, as its own site describes it, and what it covers: marketing automation, forms, email campaigns, business texting.
Web, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo.
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Where it runs
- Web
What it works with
- Shopify
- BigCommerce
- WooCommerce
- Wix
- Squarespace
- Weebly
- Klaviyo
Privy is made by Privy.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/24
Other email marketing and newsletter tools it is graded above
Privy's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
Its paid plans start at $30 a month, against a middle price of $13 for the category: 18 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. Privy’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- CEase of useAbove 1 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Privy is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $360 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Privy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Omnisend, Mailchimp, Drip and Sender
The 5 tools Privy is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- Klaviyo has a free plan. Privy does not, though it has a free trial.
- Privy also covers business texting.
- Klaviyo also covers reports.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Omnisend has a free plan. Privy does not, though it has a free trial.
- Privy also covers business texting.
- Omnisend also covers reports.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. Privy does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- Privy also covers business texting.
- 2.0GPA
Drip
Free trial · from $39/mo
Email automation and pop-ups for online stores.
- Privy also covers business texting.
- 2.8GPA
Sender
Free plan · from $9/mo
Email and SMS marketing with a free plan for 2,500 subscribers.
- Sender has a free plan. Privy does not, though it has a free trial.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Privy free?
No, Privy is a paid product, but you can try it first. 15-day free trial, no credit card required.
How much does Privy cost?
Privy lists one plan. Email: $30 per month for up to 1,500 mailable contacts.
What platforms does Privy work on?
Privy is available on Web.
Does Privy have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Privy is listed for Web.
Does Privy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Privy is listed for Web.
Is Privy open source?
Privy is not described as open source on its own site, as read on Oct 17, 2026.
What does Privy integrate with?
Privy's listing names Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo.
Who makes Privy?
Privy is made by Privy.
What are the alternatives to Privy?
The closest alternatives to Privy in our directory are Klaviyo, Omnisend, Mailchimp, Drip and Sender.
How does Privy compare with other email marketing and newsletter tools?
Privy's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
Is Privy good value for money?
ToolGPA grades Privy C for value for money. Its paid plans start at $30 a month, against a middle price of $13 for the category: 18 of the 22 others that charge start lower.
Could I make my own version of Privy?
To replace Privy you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Privy’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Privy's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Privy. Prices change, so check privy.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Privy, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/privy
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Privy: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/privy
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/privy/guide
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See our other guides
The best-graded email marketing and newsletter tools after Privy, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Privy’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Privy is a trademark of its owner, and this guide is not made, paid for or approved by Privy. Prices and plans change: check privy.com before you buy.