Drip vs Loops (2026): which should you pick?

Pick Drip if

• Fits if you run a Shopify store and want cart, back-in-stock and price-drop emails without building them
• Works for teams where several people work on marketing, since every plan has unlimited users

Look elsewhere if

• Pricey if you're a small shop, at $39 a month before your list has grown
• Skip it if you want a free plan, as there's only a 14-day trial that rolls into a paid subscription
• Not for you if you like knowing next year's bill, since the price steps aren't published
• Watch out: free migration and personalized onboarding come only with some plans
• Too light for anyone who wants a phone or desktop app, as Drip is web only

Pick Loops if

• Fits if you run a SaaS product and want product emails and newsletters in one place
• Works for small user lists, where the free plan covers 1,000 contacts

Look elsewhere if

• Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
• Watch out: free emails carry a Loops footer
• Pricey if your list grows: $49 a month at 5,000, rising from there
• Skip it if you want priority support or migration help, which are Enterprise features
• Skip it if you want a desktop or mobile app, as only a web app and API are listed

Drip

• There is no free plan; the 14-day trial leads to a paid subscription.
• The price rises with active people on the list and emails sent, and the listing does not publish the steps.
• Free migration and personalized onboarding come only with some plans.

Loops

• Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
• The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
• The pages read describe a web app and API only; no desktop or mobile apps are listed.
• Priority support and migration help are listed under Enterprise, not Growth.

Drip

Store-data segments

Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.

Pre-built ecommerce flows

Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.

Pop-ups, forms and quizzes

On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.

Run it from an AI assistant

Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.

Email editor with store branding

Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.

Loops

Campaigns and workflows

Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.

Transactional email

Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.

One contact record

Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.

No seat or send fees

The pricing page says there are no team seat fees and no separate charge for sends on paid plans.

Integrations for SaaS stacks

The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.

Drip

• Subscription$39

  per month and up, by list size and email volume

  Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.

Loops

• Free$0

  Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.

• Growth$49

  per month for up to 5,000 subscribed contacts

  Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.

• EnterpriseCustom

  For 1.5 million or more contacts, with priority support and migration help. Sold through sales.