Encharge vs Loops (2026): which should you pick?
As of Nov 12, 2026, Loops grades higher than Encharge: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Encharge grades higher on features. Loops grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Encharge
Behavior-based email automation for SaaS and subscription businesses
Loops
Marketing, product and transactional email for SaaS teams
Which one is for you
Pick Encharge if
- Fits if you run a SaaS and want onboarding emails driven by what trial users do
- Works for teams whose billing lives in Stripe, Chargebee or Paddle and who want emails on those events
Look elsewhere if
- Tight if you're on Growth and use HubSpot or Salesforce, as those need Premium at $129
- Not for you if you want push notifications, which are still on Encharge's roadmap
- Skip it if you track lots of events, since past the monthly cap new events stop arriving
- Pricey if your list is small, as the lowest plan is $79 a month billed yearly for 2,000 subscribers
- Watch out: sends past the allowance cost $100 per 100,000, and passing a tier upgrades you automatically
Pick Loops if
- Fits if you run a SaaS product and want product emails and newsletters in one place
- Works for small user lists, where the free plan covers 1,000 contacts
Look elsewhere if
- Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
- Watch out: free emails carry a Loops footer
- Pricey if your list grows: $49 a month at 5,000, rising from there
- Skip it if you want priority support or migration help, which are Enterprise features
- Skip it if you want a desktop or mobile app, as only a web app and API are listed
How we grade them
| 2.2GPAEnchargeFair | 2.4GPALoopsFair | |
|---|---|---|
| Value for money | DGrowth is $79 a month for 2,000 subscribers billed yearly, or $99 monthly, in the dearest tenth of email tools and about five times the middle. It's $249 a month billed monthly at 10,000, and HubSpot, Salesforce and event segments need Premium at $129. | C$49 a month for up to 5,000 subscribed contacts is above the $35 where the dearer quarter of this category begins, though under the $80 of the dearest tenth. The price rises with contacts. |
| Free plan and trial | CNo free plan, but there's a 14-day trial for up to 1,000 subscribers with no card needed. That's two weeks to connect Stripe and switch on an onboarding flow. | BFree plan with unlimited contacts stored, but sends go only to the first 1,000 contacts, up to 4,000 per rolling 30 days, with a Loops footer. |
| Features | BVisual flows triggered by sign-ups, segments, events and billing, segments on tracked behavior, newsletters in drag-and-drop or text builders, companies and custom objects, and transactional email through an API. That's the whole job. | CCampaigns, workflows, transactional email and a single contact record with no seat or send fees. It is built around SaaS, and the pages read show no SMS or landing pages. |
| Ease of use | CNo App Store rating on record and no phone app. The flows only come alive once your product is sending events and your billing tool is connected, and that setup is real work. | CA web app and API with no rating on record. You wire it to your product events and database. |
| Platforms and integrations | BWeb only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API. No desktop or phone app keeps it at a B. | BWeb and API only, with Stripe, Clerk, Supabase, Segment, PostHog, HubSpot, Salesforce and Framer. |
| Best for | behavior-based emails for SaaS companies | SaaS companies emailing their users |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Encharge and Loops. How we grade
Price against what you get
Encharge starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Loops starts at $49 a month and scores 2.3.
Encharge scores higher, and starts $30 a month higher: the question is whether the extra is worth that to you. Of the other email marketing and newsletter tools on the chart, 3 score higher than Encharge for less, and 27 score higher than Loops for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Encharge also covers forms.
- Loops also covers transactional email.
At a glance
| Encharge | Loops | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $79 per month for up to 2,000 subscribers, billed yearly ($99 monthly) | $49 per month for up to 5,000 subscribed contacts |
| Free plan | None | Free: unlimited contacts stored, with 4,000 sends per rolling 30 days to your first 1,000 contacts, and a Loops footer. |
| Free trial | 14-day free trial for up to 1,000 subscribers, no card required | None listed |
| Web | ||
| Made by | Encharge | Astrodon Corporation |
| Price read from | encharge.io | loops.so |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Encharge
- Sending past the plan's monthly email allowance costs $100 for every 100,000 extra emails.
- Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date.
- Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving.
- There is no push notification channel yet; Encharge lists it on its roadmap.
Loops
- Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
- The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
- The pages read describe a web app and API only; no desktop or mobile apps are listed.
- Priority support and migration help are listed under Enterprise, not Growth.
Key features
Encharge
- Flows
- A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.
- Behavior-based segments
- Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.
- Broadcasts and email builders
- One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.
- Billing and CRM integrations
- Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium.
- Companies and custom objects
- Store companies and custom objects linked to people, and use those links in segments and flows.
- Transactional email API
- Send transactional emails from templates, custom HTML or plain text through an API.
Loops
- Campaigns and workflows
- Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.
- Transactional email
- Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.
- One contact record
- Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.
- No seat or send fees
- The pricing page says there are no team seat fees and no separate charge for sends on paid plans.
- Integrations for SaaS stacks
- The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.
Plans
Encharge
Growth$79
per month for up to 2,000 subscribers, billed yearly ($99 monthly)
Flows, segments, behavior-based emails, Stripe and Chargebee, unlimited users, sends up to 10x subscribers. Rises with the list: $249 a month at 10,000, billed monthly.
Premium$129
per month for up to 2,000 subscribers, billed yearly ($159 monthly)
Adds HubSpot, Salesforce, Segment, Shopify, transactional email, event segments and custom objects; sends up to 12x subscribers. $399 a month at 10,000.
EnterpriseCustom
For more than 50,000 subscribers, with a dedicated account manager and free onboarding. Priced by Encharge's team.
Loops
Free$0
Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.
Growth$49
per month for up to 5,000 subscribed contacts
Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.
EnterpriseCustom
For 1.5 million or more contacts, with priority support and migration help. Sold through sales.
Ways to pay less
Encharge
- Annual discount
20% off with yearly billing
Paying yearly takes 20% off: Growth is $79 a month instead of $99 for 2,000 subscribers, and Premium is $129 instead of $159.
Loops
No public discounts listed.
Common questions
Which is cheaper, Encharge or Loops?
As of Nov 12, 2026, Loops is cheaper to start with: $49 a month, against $79 a month for Encharge. Encharge starts at $79 per month for up to 2,000 subscribers, billed yearly ($99 monthly), and Loops starts at $49 per month for up to 5,000 subscribed contacts.
Which has a free plan, Encharge or Loops?
As of Nov 12, 2026, only Loops has a free plan. Encharge does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.