Encharge vs Kit
We give Encharge a 2.4 GPA and Kit a 2.6, out of 4.0. Encharge grades higher on value for money. Kit grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Encharge
Behavior-based email automation for SaaS and subscription businesses
How we grade them
| 2.4GPAEnchargeFair | 2.6GPAKitGood | |
|---|---|---|
| Value for money | CNo price on record, as Encharge's pricing page turned automated readers away. What we do know is that Growth and Premium are priced by subscribers, and crossing a tier moves you up automatically at the next bill. | DCreator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 7, 2026. |
| Free plan and trial | CNo free plan, but there's a 14-day trial for up to 1,000 subscribers with no card needed. Long enough to connect Stripe and switch on an onboarding flow. | AUp to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's far more room than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding. |
| Features | BVisual flows triggered by sign-ups, segments, events and billing, segments on tracked behavior, newsletters in drag-and-drop or text builders, companies and custom objects, and transactional email through an API. That's the whole job. | BVisual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee. |
| Ease of use | CNo App Store rating on record and no phone app. The flows only come alive once your product is sending events and your billing tool is connected, and that setup is real work. | CNo App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own. |
| Platforms and integrations | BWeb only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API. No desktop or phone app keeps it at a B. | BWeb only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed. |
| Best for | behavior-based emails for SaaS companies | creators growing a big list for free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Encharge and Kit. How we grade
Where they differ
- Kit has a free plan. Encharge does not, though it has a free trial.
- Kit also covers paid newsletters.
At a glance
| Encharge | Kit | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) |
| Free plan | None | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations. |
| Free trial | 14-day free trial for up to 1,000 subscribers, no card required | 14-day free trial of Creator or Pro, no credit card required |
| Web | ||
| Made by | Encharge | Kit |
| Price read from | Not confirmed | kit.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Encharge
- SaaS teams onboarding trial users with behavior-based emails
- Subscription businesses acting on Stripe or Chargebee events
- Agencies running automation for clients who use HubSpot or Salesforce
Kit
- Writers, podcasters and other creators growing an email list
- Creators selling digital products or a paid newsletter
- Lists of up to 10,000 subscribers that only need broadcasts
Worth knowing
Encharge
- Prices could not be confirmed: the pricing page and the main site refused automated readers when checked.
- Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date.
- Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving.
- There is no push notification channel yet; Encharge lists it on its roadmap.
Kit
- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 7, 2026; the plan then renews at $790 a year for 1,000 subscribers.
Key features
Encharge
- Flows
- A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.
- Behavior-based segments
- Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.
- Broadcasts and email builders
- One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.
- Billing and CRM integrations
- Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium.
- Companies and custom objects
- Store companies and custom objects linked to people, and use those links in segments and flows.
- Transactional email API
- Send transactional emails from templates, custom HTML or plain text through an API.
Kit
- Visual automations and sequences
- Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- Landing pages, forms and newsletter site
- Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- Commerce
- Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- Recommendations and sponsorships
- Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- Tags, segments and conditional content
- Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- Pro audience analytics
- Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.
Plans
Encharge
Pricing could not be confirmed. See encharge.io.
Kit
Free$0
Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays.
Creator$33
per month for up to 1,000 subscribers, billed yearly ($39 monthly)
2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers.
Pro$66
per month for up to 1,000 subscribers, billed yearly ($79 monthly)
Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 7, 2026. $1,890 a year at 10,000.
Ways to pay less
Encharge
No public discounts listed.
Kit
- Annual discount
Save 17% with yearly billing
Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948.
- Other savings
25% off the first year of annual Pro
Annual Pro is 25% off its first year for lists up to 65,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 7, 2026; renews at the standard rate.
