Drip vs Encharge
We give Drip a 2.0 GPA and Encharge a 2.4, out of 4.0. Encharge grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Encharge
Behavior-based email automation for SaaS and subscription businesses
Free trial
How we grade them
| 2.0GPADripFair | 2.4GPAEnchargeFair | |
|---|---|---|
| Value for money | D$39 a month to start, in the dearest tenth of what email tools charge and three times the middle. The price then rises with active people and emails sent, and Drip doesn't publish the steps. Unlimited users are included, at least. | CNo price on record, as Encharge's pricing page turned automated readers away. What we do know is that Growth and Premium are priced by subscribers, and crossing a tier moves you up automatically at the next bill. |
| Free plan and trial | DNo free plan. The 14-day trial leads straight into the paid subscription, so cancel before it ends if Drip isn't for you. | CNo free plan, but there's a 14-day trial for up to 1,000 subscribers with no card needed. Long enough to connect Stripe and switch on an onboarding flow. |
| Features | BStore-data segments that update live, ready-made welcome, cart, browse, back-in-stock, price-drop and win-back flows, pop-ups, quizzes, forms and A/B tests inside workflows. For a shop, that's the whole job. | BVisual flows triggered by sign-ups, segments, events and billing, segments on tracked behavior, newsletters in drag-and-drop or text builders, companies and custom objects, and transactional email through an API. That's the whole job. |
| Ease of use | CNo App Store rating on record. You connect your store, switch on flows and design pop-ups, and the ready-made flow templates do a lot of the building for you. | CNo App Store rating on record and no phone app. The flows only come alive once your product is sending events and your billing tool is connected, and that setup is real work. |
| Platforms and integrations | BWeb, with Shopify, Judge.me, Junip, LoyaltyLion, Meta ads and Segment, an API, and Claude and ChatGPT able to run it for you. No desktop or phone app, so it stops at a B. | BWeb only, with Stripe, Chargebee, Paddle, HubSpot, Salesforce, Segment, Facebook Ads and Zapier, plus an API. No desktop or phone app keeps it at a B. |
| Best for | email flows and pop-ups for Shopify stores | behavior-based emails for SaaS companies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Drip and Encharge. How we grade
Where they differ
In commonWebPublic APIMarketing automationFormsEmail campaigns
At a glance
| Drip | Encharge | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $39 per month and up, by list size and email volume | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial | 14-day free trial for up to 1,000 subscribers, no card required |
| Web | ||
| Made by | Drip | Encharge |
| Price read from | apps.shopify.com | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Drip
- Shopify stores that want flows and pop-ups in one app
- Teams that want unlimited users on one account
- Store owners who would rather run campaigns by asking Claude or ChatGPT
Encharge
- SaaS teams onboarding trial users with behavior-based emails
- Subscription businesses acting on Stripe or Chargebee events
- Agencies running automation for clients who use HubSpot or Salesforce
Worth knowing
Drip
- There is no free plan; the 14-day trial leads to a paid subscription.
- The price rises with active people on the list and emails sent, and the listing does not publish the steps.
- Free migration and personalized onboarding come only with some plans.
Encharge
- Prices could not be confirmed: the pricing page and the main site refused automated readers when checked.
- Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date.
- Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving.
- There is no push notification channel yet; Encharge lists it on its roadmap.
Key features
Drip
- Store-data segments
- Groups customers automatically from Shopify order and browsing data, such as top spenders, and keeps segments updated in real time.
- Pre-built ecommerce flows
- Templates for welcome, abandoned cart, browse abandonment, back-in-stock, price-drop and win-back emails, with A/B split tests inside workflows.
- Pop-ups, forms and quizzes
- On-site pop-ups including spin-to-win and exit intent, embedded forms and quizzes to collect email addresses.
- Run it from an AI assistant
- Connect Drip to Claude or ChatGPT to pull data and launch campaigns by asking, at no extra cost.
- Email editor with store branding
- Templates, AI-generated content and brand assets pulled from the store, with custom code and custom fonts.
Encharge
- Flows
- A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.
- Behavior-based segments
- Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.
- Broadcasts and email builders
- One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.
- Billing and CRM integrations
- Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium.
- Companies and custom objects
- Store companies and custom objects linked to people, and use those links in segments and flows.
- Transactional email API
- Send transactional emails from templates, custom HTML or plain text through an API.
Plans
Drip
Subscription$39
per month and up, by list size and email volume
Email and automation builder, pop-ups and forms, A/B tests in workflows, AI access and unlimited users. Price rises with active people and emails sent.
Encharge
Pricing could not be confirmed. See encharge.io.
