The VerticalResponse Insider’s Guide
Everything we know about VerticalResponse in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
VerticalResponse
The Insider’s Guide
Email marketing for small businesses, priced by list size
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from VerticalResponse’s own pages.
Made by VerticalResponse · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from VerticalResponse’s own pages, its app-store listings and our grades. Every fact in it is on VerticalResponse’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 7 of the 57 other email marketing and newsletter tools we grade
VerticalResponse is an email marketing service for small businesses and nonprofits. It covers a drag-and-drop editor, automated follow-ups and autoresponders, landing pages, pop-up forms and a survey tool. Monthly price follows the number of contacts, and sending is unlimited on the paid plans.
To get you started, here are 9 things to know about VerticalResponse, taken from its own pages and our grades.
It's a web app where you build the emails and the follow-ups yourself.
- 1
Best for small-list email with a 60-day trial
The price climbs with your list, there's no free plan, and A/B tests and advanced reporting need Pro.
- 2
Paid plans start at $13 a month
As its pricing page puts it: $13 per month for up to 500 contacts, billed monthly.
- 3
You can try it first
60-day free trial of the core email features, no credit card required
- 4
It runs on Web
Web.
- 5
Email editor and templates
A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library.
- 6
Automated follow-ups and series
Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage.
- 7
Landing pages and pop-ups
Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans.
- 8
A 2.0 GPA, above 7 of 57
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace VerticalResponse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
VerticalResponse at a glance
- Pricing
- Free trial, from $13 per month for up to 500 contacts, billed monthly
- Free plan
- No
- Free trial
- 60-day free trial of the core email features, no credit card required
- Runs on
- Web
- Made by
- VerticalResponse
- Category
- Email Marketing & Newsletters
- Our grade
- 2.0 GPA, fair
The report card
Best for small-list email with a 60-day trial
VerticalResponse is email marketing for small businesses, with unlimited sends, landing pages and pop-ups from $13 a month for 500 contacts. The price climbs with your list, there's no free plan, and A/B tests and advanced reporting need Pro.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $13 a month for 500 contacts, then $28 at 1,000 and $40 at 2,500. That sits between the cheaper quarter ($9.99) and the dearer quarter ($33) of email tools, and it rises fast. |
| Free plan and trial | C | No free plan, but the 60-day trial needs no credit card, which is a long look. |
| Features | C | Editor, follow-ups, autoresponders, landing pages, pop-ups and surveys. A/B subject tests and advanced reporting are Pro only, and Test Kit previews are bought in credits. |
| Ease of use | C | No rating on record. It's a web app where you build the emails and the follow-ups yourself. |
| Platforms and integrations | C | Web only, and the listing names no integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who VerticalResponse is for
- Fits if you send to a few hundred contacts and want a long trial before paying
- Works for sending to a list with landing pages and pop-ups bundled in
Who it is not for
- Skip it if you want a free plan: the only free option is the 60-day trial
- Pricey if your list grows, with $40 a month at 2,500 contacts on Basic and $58 on Pro
- Tight if you need A/B subject tests or advanced reporting, which are Pro only
- Watch out: Test Kit previews cost credits, and prices for bigger lists come from a calculator or a sales form
- Too light for anyone who needs a list of connected apps, as none are named
Good to know
Good for
- Small businesses that want unlimited sends with a price tied to list size
- Occasional senders who prefer to buy email credits instead of a subscription
- Nonprofits that qualify for the Pro plan discount
Worth knowing
- There is no free plan for email; the free option is a 60-day trial.
- Automated follow-up emails are listed on both paid plans, but advanced reporting and A/B subject line tests need Pro.
- Pay as You Go is a separate option for occasional senders: credits cost $0.03 per email for 200 to 1,000 credits, falling to $0.0086 per email at 75,001 or more.
- The pricing page shows only the first steps of the contact-based price table here; costs for larger lists come from its calculator or a sales form.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$13
A month to start
VerticalResponse is a paid product with a free trial, starting at $13 per month for up to 500 contacts, billed monthly.
Basic
$13
per month for up to 500 contacts, billed monthly
Unlimited emails, landing pages, pop-ups and follow-ups. Rises with the list: $28 a month at 1,000 contacts, $40 at 2,500.
Pro
$19
per month for up to 500 contacts, billed monthly
Basic plus advanced reporting, delivery rate review, A/B subject tests and 10 Test Kit credits. $38 a month at 1,000 contacts, $58 at 2,500.
Trying it first
60-day free trial of the core email features, no credit card required
Read from verticalresponse.com on Nov 12, 2026.
Ways to pay less
Nonprofit
50% off Pro for nonprofits
VerticalResponse lists a 50% discount on its Pro plans for non-profits, applied for through a form on the pricing page.
Stated on verticalresponse.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email marketing for small businesses, priced by list size. Here is what it does, as its own site describes it, and what it covers: templates, marketing automation, surveys, email campaigns, a/B testing, popups.
Editor, follow-ups, autoresponders, landing pages, pop-ups and surveys.
- Email editor and templates
- A drag-and-drop editor with customizable, mobile-responsive templates, an HTML editor and an image library.
- Automated follow-ups and series
- Resend a campaign to people who missed it, or send autoresponders and welcome series triggered by how contacts engage.
- Landing pages and pop-ups
- Build stand-alone landing pages and customizable pop-up forms to collect sign-ups. Landing pages are unlimited on both paid plans.
- Reporting and A/B testing
- Pro adds advanced reporting (opens, clicks, devices, locations), delivery rate review and A/B testing of subject lines.
- Test Kit
- Preview an email on 50+ platforms by spending one credit per test. Pro includes 10 credits; extra credits are bought separately.
- Surveys
- A separate survey tool with a free plan of 10 questions and 100 respondents per survey, and a paid Basic plan with no limits on either.
Where it runs
- Web
What it works with
Its own pages name no integrations.
VerticalResponse is made by VerticalResponse.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
7/57
Other email marketing and newsletter tools it is graded above
VerticalResponse's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Its paid plans start at $13 a month, against a middle price of $15 for the category: 20 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 19 tools score higher and cost less.
Each grade against the category
Every bar is all 58 email marketing and newsletter tools we grade, cut by the letter each got. VerticalResponse’s own letter is outlined.
- CValue for moneyAbove 10 of 57
- CFree plan and trialAbove 11 of 57
- CFeaturesAbove 3 of 57
- CEase of useAbove 5 of 57
- CPlatforms and integrationsAbove 0 of 57
Price against what you get
Each dot is one of 50 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. VerticalResponse is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace VerticalResponse you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 41 of the 57 other email marketing and newsletter tools grade higher. It costs $156 a year.
What you could make
- Popups, surveys and templates: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Splitting visitors between versions and telling you which won.
What this rests on. VerticalResponse’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Constant Contact, AWeber, Mailchimp, iContact and Campaign Monitor
The 5 tools VerticalResponse is most often weighed against, with where each one differs from it.
- 2.6GPA
Constant Contact
Free trial · from $10.20/mo
Email, SMS and social marketing for small businesses.
- Only Constant Contact lists an iOS app.
- VerticalResponse also covers templates, surveys, a/B testing and popups.
- Constant Contact also covers forms and business texting.
- 2.4GPA
AWeber
Free plan · from $12.50/mo
Email marketing for small businesses, with landing pages and a store.
- AWeber has a free plan. VerticalResponse does not, though it has a free trial.
- VerticalResponse also covers templates, surveys, a/B testing and popups.
- AWeber also covers forms.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Mailchimp has a free plan. VerticalResponse does not, though it has a free trial.
- Only Mailchimp lists iOS and Android apps.
- VerticalResponse also covers templates, surveys, a/B testing and popups.
- 2.6GPA
iContact
Free trial · from $9/mo
Email marketing for small businesses, with social posting built in.
- VerticalResponse also covers surveys, a/B testing and popups.
- iContact also covers forms.
- 2.4GPA
Campaign Monitor
Free trial · from $11.70/mo
Email marketing for small businesses, nonprofits and agencies.
- VerticalResponse also covers templates, surveys, a/B testing and popups.
- Campaign Monitor also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is VerticalResponse free?
No, VerticalResponse is a paid product, but you can try it first. 60-day free trial of the core email features, no credit card required.
How much does VerticalResponse cost?
VerticalResponse lists 2 plans. Basic: $13 per month for up to 500 contacts, billed monthly.
What platforms does VerticalResponse work on?
VerticalResponse is available on Web.
Does VerticalResponse offer any discounts?
VerticalResponse publicly lists the following: 50% off Pro for nonprofits.
Does VerticalResponse have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. VerticalResponse is listed for Web.
Does VerticalResponse have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. VerticalResponse is listed for Web.
Is VerticalResponse open source?
VerticalResponse is not described as open source on its own site, as read on Nov 12, 2026.
Who makes VerticalResponse?
VerticalResponse is made by a company of the same name.
What are the alternatives to VerticalResponse?
The closest alternatives to VerticalResponse in our directory are Constant Contact, AWeber, Mailchimp, iContact and Campaign Monitor.
How does VerticalResponse compare with other email marketing and newsletter tools?
VerticalResponse's GPA of 2.0 is higher than 7 of the 57 other email marketing and newsletter tools we grade, and level with 9.
Is VerticalResponse good value for money?
ToolGPA grades VerticalResponse C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of VerticalResponse?
To replace VerticalResponse you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from VerticalResponse’s own pages on Nov 12, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from VerticalResponse's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by VerticalResponse. Prices change, so check verticalresponse.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- VerticalResponse, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/verticalresponse
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "VerticalResponse: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/verticalresponse
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/verticalresponse/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after VerticalResponse, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 58 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what VerticalResponse’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. VerticalResponse is a trademark of its owner, and this guide is not made, paid for or approved by VerticalResponse. Prices and plans change: check verticalresponse.com before you buy.