Encharge vs Userlist (2026): which should you pick?

Pick Encharge if

• Fits if you run a SaaS and want onboarding emails driven by what trial users do
• Works for teams whose billing lives in Stripe, Chargebee or Paddle and who want emails on those events

Look elsewhere if

• Tight if you're on Growth and use HubSpot or Salesforce, as those need Premium at $129
• Not for you if you want push notifications, which are still on Encharge's roadmap
• Skip it if you track lots of events, since past the monthly cap new events stop arriving
• Pricey if your list is small, as the lowest plan is $79 a month billed yearly for 2,000 subscribers
• Watch out: sends past the allowance cost $100 per 100,000, and passing a tier upgrades you automatically

Pick Userlist if

• Fits if you run a SaaS product and want mail triggered by what users and companies do
• Works for teams with developers who can send events from the app

Look elsewhere if

• Not for you if you just want to send a newsletter to a list
• Pricey if you need A/B tests or goals, which are on Professional at $279 a month
• Tight if you store lots of dormant users, since every user counts, active or not
• Skip it if you want a free plan, as there is only a 14-day trial

Encharge

• Sending past the plan's monthly email allowance costs $100 for every 100,000 extra emails.
• Plans are Growth and Premium, priced by subscribers; passing a tier upgrades you automatically at the next billing date.
• Each plan caps monthly events at 50 times the subscriber tier on Growth and 100 times on Premium; past the cap, events stop arriving.
• There is no push notification channel yet; Encharge lists it on its roadmap.

Userlist

• Priced by the number of users stored, counted at the highest level in the previous 30 days, and all users count whether active or not.
• A/B testing, conversion goals and outbound webhooks are Professional features.
• There is no free plan; new accounts start on a 14-day trial.
• Built around data sent from a SaaS product, so it suits a product with an API or integration more than a simple newsletter list.

Encharge

Flows

A visual builder for automated sequences triggered by sign-ups, segments, events and billing activity, with templates for onboarding, churn and upsells.

Behavior-based segments

Group people by attributes, tags, custom fields and tracked events such as page visits; event-based segments need the Premium plan.

Broadcasts and email builders

One-off newsletters built in a drag-and-drop or a simple text builder, with reusable blocks, custom HTML and Liquid personalization.

Billing and CRM integrations

Native syncs with Stripe, Chargebee, Paddle, Recurly and Chargify; HubSpot, Salesforce and Segment need Premium.

Companies and custom objects

Store companies and custom objects linked to people, and use those links in segments and flows.

Transactional email API

Send transactional emails from templates, custom HTML or plain text through an API.

Userlist

Users and companies

Stores many-to-many relationships between users and company accounts, with profiles, activity feeds and segments for each.

Visual workflows

A visual builder for onboarding and lifecycle campaigns, triggered by user or company events.

In-app messages

Sends messages inside the product as well as by email, plus internal notifications to your own team.

Transactional email

Receipts and notifications can be sent from the same tool as marketing and lifecycle email.

Developer API

Data comes in through an HTTP API and client libraries, or through customer data platform integrations.

Conversion goals and A/B tests

Measure whether a workflow reached its goal and split-test messages. Both need the Professional plan.

Encharge

• Growth$79

  per month for up to 2,000 subscribers, billed yearly ($99 monthly)

  Flows, segments, behavior-based emails, Stripe and Chargebee, unlimited users, sends up to 10x subscribers. Rises with the list: $249 a month at 10,000, billed monthly.

• Premium$129

  per month for up to 2,000 subscribers, billed yearly ($159 monthly)

  Adds HubSpot, Salesforce, Segment, Shopify, transactional email, event segments and custom objects; sends up to 12x subscribers. $399 a month at 10,000.

• EnterpriseCustom

  For more than 50,000 subscribers, with a dedicated account manager and free onboarding. Priced by Encharge's team.

Userlist

• Basic$119

  per month for up to 10,000 users, billed annually ($149 monthly)

  Marketing, lifecycle and transactional email, broadcasts, visual workflows, in-app messages and company accounts, with 5 team seats. Each additional 1,000 users costs $10 a month.

• Professional$279

  per month for up to 10,000 users, billed annually ($349 monthly)

  Everything in Basic plus A/B split testing, conversion goals, advanced workflow logic, outbound webhooks and 10 team seats. Each additional 1,000 users costs $12 a month.

• EnterpriseCustom

  Custom message limits, a dedicated account manager and monthly review calls, sold through sales.

Encharge

• Annual discount

  20% off with yearly billing

  Paying yearly takes 20% off: Growth is $79 a month instead of $99 for 2,000 subscribers, and Premium is $129 instead of $159.

Userlist

• Annual discount

  Save 20% with annual billing

  Userlist's pricing page shows annual billing at a 20% saving over monthly billing.