Loops vs Userlist (2026): which should you pick?

Pick Loops if

• Fits if you run a SaaS product and want product emails and newsletters in one place
• Works for small user lists, where the free plan covers 1,000 contacts

Look elsewhere if

• Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
• Watch out: free emails carry a Loops footer
• Pricey if your list grows: $49 a month at 5,000, rising from there
• Skip it if you want priority support or migration help, which are Enterprise features
• Skip it if you want a desktop or mobile app, as only a web app and API are listed

Pick Userlist if

• Fits if you run a SaaS product and want mail triggered by what users and companies do
• Works for teams with developers who can send events from the app

Look elsewhere if

• Not for you if you just want to send a newsletter to a list
• Pricey if you need A/B tests or goals, which are on Professional at $279 a month
• Tight if you store lots of dormant users, since every user counts, active or not
• Skip it if you want a free plan, as there is only a 14-day trial

Loops

• Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
• The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
• The pages read describe a web app and API only; no desktop or mobile apps are listed.
• Priority support and migration help are listed under Enterprise, not Growth.

Userlist

• Priced by the number of users stored, counted at the highest level in the previous 30 days, and all users count whether active or not.
• A/B testing, conversion goals and outbound webhooks are Professional features.
• There is no free plan; new accounts start on a 14-day trial.
• Built around data sent from a SaaS product, so it suits a product with an API or integration more than a simple newsletter list.

Loops

Campaigns and workflows

Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.

Transactional email

Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.

One contact record

Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.

No seat or send fees

The pricing page says there are no team seat fees and no separate charge for sends on paid plans.

Integrations for SaaS stacks

The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.

Userlist

Users and companies

Stores many-to-many relationships between users and company accounts, with profiles, activity feeds and segments for each.

Visual workflows

A visual builder for onboarding and lifecycle campaigns, triggered by user or company events.

In-app messages

Sends messages inside the product as well as by email, plus internal notifications to your own team.

Transactional email

Receipts and notifications can be sent from the same tool as marketing and lifecycle email.

Developer API

Data comes in through an HTTP API and client libraries, or through customer data platform integrations.

Conversion goals and A/B tests

Measure whether a workflow reached its goal and split-test messages. Both need the Professional plan.

Loops

• Free$0

  Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.

• Growth$49

  per month for up to 5,000 subscribed contacts

  Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.

• EnterpriseCustom

  For 1.5 million or more contacts, with priority support and migration help. Sold through sales.

Userlist

• Basic$119

  per month for up to 10,000 users, billed annually ($149 monthly)

  Marketing, lifecycle and transactional email, broadcasts, visual workflows, in-app messages and company accounts, with 5 team seats. Each additional 1,000 users costs $10 a month.

• Professional$279

  per month for up to 10,000 users, billed annually ($349 monthly)

  Everything in Basic plus A/B split testing, conversion goals, advanced workflow logic, outbound webhooks and 10 team seats. Each additional 1,000 users costs $12 a month.

• EnterpriseCustom

  Custom message limits, a dedicated account manager and monthly review calls, sold through sales.

Loops

No public discounts listed.

Userlist

• Annual discount

  Save 20% with annual billing

  Userlist's pricing page shows annual billing at a 20% saving over monthly billing.