Loops vs Vero (2026): which should you pick?

Pick Loops if

• Fits if you run a SaaS product and want product emails and newsletters in one place
• Works for small user lists, where the free plan covers 1,000 contacts

Look elsewhere if

• Tight if you stay free: 4,000 sends per rolling 30 days, to the first 1,000 contacts only
• Watch out: free emails carry a Loops footer
• Pricey if your list grows: $49 a month at 5,000, rising from there
• Skip it if you want priority support or migration help, which are Enterprise features
• Skip it if you want a desktop or mobile app, as only a web app and API are listed

Pick Vero if

• Fits if you want emails triggered by what users do in your product
• Works for small teams under 5,000 profiles, where Starter is published

Look elsewhere if

• Tight if you send more than 10,000 emails, 20,000 push messages or 160,000 events a month, because Starter then ends
• Watch out: SMS is only on the custom Professional plan
• Skip it if you want chat support or a priority response, which are Professional only
• Watch out: Starter support is email only, 24 hours a day on weekdays
• Skip it if you want a phone or desktop app, as it is web only

Loops

• Free-plan emails carry a Loops footer, and sending stops at 4,000 per rolling 30 days to the first 1,000 contacts.
• The Growth price rises with subscribed contacts, from $49 a month at up to 5,000; the page's slider steps are not shown as text.
• The pages read describe a web app and API only; no desktop or mobile apps are listed.
• Priority support and migration help are listed under Enterprise, not Growth.

Vero

• Starter has fixed caps on emails, push messages and events, and Vero then moves you to a custom plan.
• SMS is only on the custom Professional plan.
• Chat support and priority response are limited to Professional; Starter gets email support, 24 hours a day on weekdays.

Loops

Campaigns and workflows

Send one-time campaigns to segments, or build workflows triggered by events such as a contact being added.

Transactional email

Send single emails such as password resets from an API call. Transactional sends are included at no extra charge on paid plans.

One contact record

Marketing, product and transactional emails all work from the same contact record, with forms to collect sign-ups.

No seat or send fees

The pricing page says there are no team seat fees and no separate charge for sends on paid plans.

Integrations for SaaS stacks

The integrations page lists payments and auth tools such as Stripe, Clerk and Supabase, plus CRMs and analytics tools.

Vero

Journeys

Multi-step workflows triggered by customer events and attributes, with email, push and SMS steps.

Broadcasts

One-to-many campaigns to a saved audience, including newsletters and A/B tests.

Audiences

Segments built on customer properties, activity events and message activity, with a visual designer and real-time updates.

Data and integrations

A track API, plus connections to Segment, RudderStack, Zapier, Make and warehouses such as Snowflake, Redshift and BigQuery.

AI agents and MCP server

Vero lists AI agents and an MCP server among its products, for working with the account through an AI tool.

Loops

• Free$0

  Sends up to 4,000 marketing and transactional emails per 30 days to the first 1,000 contacts, with a Loops footer.

• Growth$49

  per month for up to 5,000 subscribed contacts

  Unlimited marketing and transactional sends, no Loops branding. Price rises with contacts, up to 1.5 million.

• EnterpriseCustom

  For 1.5 million or more contacts, with priority support and migration help. Sold through sales.

Vero

• Starter$49

  per month, billed annually ($54 billed monthly)

  Up to 5,000 profiles, 10,000 emails, 20,000 push messages and 160,000 tracked events a month. Going over leads to a custom plan.

• ProfessionalCustom

  Custom volumes of profiles, emails, push, SMS and events, with priority response, chat support through Slack and a customer success manager.

Loops

No public discounts listed.

Vero

• Annual discount

  10% off when prepaying annually

  Vero's pricing page says it gives a 10% discount when you prepay for the year.