The MailerLite Insider’s Guide
Everything we know about MailerLite in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
MailerLite
The Insider’s Guide
Email newsletters, automations, sites and paid subscriptions
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from MailerLite’s own pages.
Made by MailerLite · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from MailerLite’s own pages, its app-store listings and our grades. Every fact in it is on MailerLite’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 15 of the 24 other email marketing and newsletter tools we grade
MailerLite is an email marketing service for small businesses and creators. Besides newsletters and automated emails it builds websites, landing pages and sign-up forms, and can sell digital products, bookings and paid newsletter subscriptions through Stripe. Paid plans include the same features and are priced by subscriber count.
To get you started, here are 9 things to know about MailerLite, taken from its own pages and our grades.
The real work still happens in the web app, building emails and automations.
- 1
Best for a newsletter with a simple website on the side
MailerLite is the sensible pick for a small business or creator who wants newsletters, automations and a simple website in one place.
- 2
Paid plans start at $12 a month
As its pricing page puts it: $12 per month for up to 500 subscribers, billed monthly.
- 3
There is a free plan
Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API.
- 4
It runs on 2 platforms
Web and iOS.
- 5
Three email editors
Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- 6
Automation builder
A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- 7
Websites, landing pages and forms
Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- 8
A 2.6 GPA, above 15 of 24
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
MailerLite at a glance
- Pricing
- Free plan, from $12 per month for up to 500 subscribers, billed monthly
- Free plan
- Yes
- Free trial
- 14-day free trial of paid features, no credit card required
- Runs on
- Web, iOS
- Made by
- MailerLite, since 2010
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
- Store rating
- 4.7 on the App Store, 1,117 ratings
The report card
Best for a newsletter with a simple website on the side
MailerLite is the sensible pick for a small business or creator who wants newsletters, automations and a simple website in one place. Paid plans start at $12 a month and you're paying for list size, not for unlocking features. The free plan stops at 250 subscribers, though, and you'll pass that sooner than you think.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $12 a month for 500 subscribers, just under the middle of what email tools charge, and that already gets you 50 automations, 10 forms and 10 sites. It stays reasonable as you grow, at $89 a month for 10,000 subscribers, and yearly billing takes 10% off. |
| Free plan and trial | C | Free for up to 250 subscribers and 2,500 emails a month, with automations, one website and three forms. A fair start, but 250 people is a cap you'll hit, and then campaigns and automations lock until you pay. There's a 14-day trial of paid features too, no card needed. |
| Features | B | Three email editors, a visual automation builder, websites, landing pages and forms, plus paid newsletters, digital products and bookings through Stripe. That's the whole job. Receipts and other transactional emails live in a separate product, MailerSend. |
| Ease of use | B | 4.67 from about 1,100 App Store ratings for its companion app, just under the 4.7 an A needs. The real work still happens in the web app, building emails and automations. |
| Platforms and integrations | B | Web and an iPhone app, with Shopify, WooCommerce, Stripe, Claude and ChatGPT, an API and an MCP server. No desktop app, so it can't go higher than a B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who MailerLite is for
- Great if you want a newsletter, a few automations and a basic website without juggling three tools
- Handy when you're selling a paid newsletter or an ebook and already use Stripe
- Good for small lists, since every paid plan has the same features and only the price grows
Who it is not for
- Tight if you're staying free and your list is heading past 250 people
- Not for you if you also need receipts and password-reset emails, which come from a separate product
- Pricey if your list grows in bursts, as subscribers count up through each billing cycle and move you up a tier automatically
Good to know
Good for
- Creators and small businesses sending a regular newsletter
- People who want a simple website and email list in one tool
- Writers charging for a newsletter through Stripe
Worth knowing
- The Free plan stops at 250 subscribers; above that, campaigns and automations are locked until you upgrade.
- Subscribers count cumulatively through each billing cycle, and passing your tier moves you up and charges the card automatically.
- Comfort caps monthly emails at 10 times the top of your subscriber tier; Power has no monthly cap, subject to fair use.
- Transactional email is not part of these plans; MailerLite points to its separate MailerSend product.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$12
A month to start. There is a free plan too
MailerLite has a free plan. Paid plans start at $12 per month for up to 500 subscribers, billed monthly.
Free
$0
250 subscribers, 2,500 emails a month, 2 seats, 1 website, 1 landing page and 3 forms. Community support only.
Comfort
$12
per month for up to 500 subscribers, billed monthly
Emails up to 10 times the tier (5,000 here), 3 seats, 50 automations, 10 forms and sites. Price rises with the list: $89 a month at 10,000 subscribers.
Power
$25
per month for up to 500 subscribers, billed monthly
Unlimited emails, seats, automations, forms and sites, plus 24/7 live chat. Price rises with the list: $129 a month at 10,000 subscribers.
Enterprise
Custom
For more than 200,000 subscribers: custom sending volume, a success manager, account audits and a dedicated IP as an add-on.
The free plan
Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms. No sending through the API.
Trying it first
14-day free trial of paid features, no credit card required
Read from mailerlite.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save 10% with yearly billing
MailerLite's pricing page takes 10% off paid plans billed yearly: Comfort at 500 subscribers is $10.80 a month instead of $12.
Stated on mailerlite.comNonprofit
30% off paid plans for nonprofits
Nonprofits get 30% off paid plans after sending support a document showing their status, such as an IRS tax exemption certificate.
Stated on mailerlite.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Email newsletters, automations, sites and paid subscriptions. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns, paid newsletters.
Receipts and other transactional emails live in a separate product, MailerSend.
- Three email editors
- Drag-and-drop, custom HTML and a simple text editor on every plan. Paid plans add the AI writing assistant, multivariate testing and dynamic content.
- Automation builder
- A visual workflow builder with templates, e-commerce triggers, RSS campaigns and auto-resend. Comfort allows 50 active automations; Power has no cap.
- Websites, landing pages and forms
- Build sites with a blog, landing pages, embedded forms and pop-ups. Free allows one site and three forms; an iPad app collects sign-ups offline.
- Paid newsletters and digital products
- Sell one-time or recurring newsletter subscriptions, digital downloads and bookings, with payments taken through Stripe.
- Reports
- Click maps, list growth and comparative reports, e-commerce sales tracking, individual subscriber profiles and custom report exports.
- MCP server and API
- Claude, ChatGPT and other AI tools can manage campaigns through MailerLite's MCP server. Full API and MCP access, including sending, needs a paid plan.
Where it runs
- Web
- iOS
What it works with
- Shopify
- WooCommerce
- Stripe
- Claude
- ChatGPT
MailerLite is made by MailerLite, and has been around since 2010.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
15/24
Other email marketing and newsletter tools it is graded above
MailerLite's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
It stands best on ease of use (B, above 22 of 24) and worst on free plan and trial (C, above 2).
Its paid plans start at $12 a month, against a middle price of $13 for the category: 9 of the 22 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 25 email marketing and newsletter tools we grade, cut by the letter each got. MailerLite’s own letter is outlined.
- CValue for moneyAbove 5 of 24
- CFree plan and trialAbove 2 of 24
- BFeaturesAbove 3 of 24
- BEase of useAbove 22 of 24
- BPlatforms and integrationsAbove 0 of 24
Price against what you get
Each dot is one of 23 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. MailerLite is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It costs $144 a year.
What you could make
- Paid newsletters and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Shopify, WooCommerce and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. MailerLite’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mailchimp, Kit, Brevo, beehiiv and GetResponse
The 5 tools MailerLite is most often weighed against, with where each one differs from it.
- 2.8GPA
Mailchimp
Free plan · from $13/mo
Email and SMS marketing with automations, priced by contact count.
- Only Mailchimp lists an Android app.
- MailerLite also covers paid newsletters.
- Mailchimp also covers reports.
- 2.6GPA
Kit
Free plan · from $33/mo
Email marketing and paid newsletters for creators.
- Only MailerLite lists an iOS app.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- Only MailerLite lists an iOS app.
- MailerLite also covers paid newsletters.
- Brevo also covers sales pipeline and live chat.
- 2.4GPA
beehiiv
Free plan · from $49/mo
Newsletter platform with paid subscriptions, ads, website and podcast.
- Only MailerLite lists an iOS app.
- 2.4GPA
GetResponse
Free plan · from $19/mo
Email marketing with automation, webinars, courses and landing pages.
- Only GetResponse lists an Android app.
- GetResponse also covers live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
16
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is MailerLite free?
MailerLite has a free plan. Up to 250 subscribers, 2,500 emails a month, 2 seats, automations, 1 website, 1 landing page and 3 forms.
How much does MailerLite cost?
MailerLite lists 4 plans. Free: $0.
What platforms does MailerLite work on?
MailerLite is available on Web and iOS.
Does MailerLite offer any discounts?
MailerLite publicly lists the following: Save 10% with yearly billing; 30% off paid plans for nonprofits.
How is MailerLite rated?
MailerLite's iPhone and iPad app averages 4.7 out of 5 from 1,117 ratings on the App Store in the United States, as read on Oct 17, 2026.
Does MailerLite have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. MailerLite is listed for Web and iOS.
Does MailerLite have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. MailerLite is listed for Web and iOS.
Is MailerLite open source?
MailerLite is not described as open source on its own site, as read on Oct 17, 2026.
Does MailerLite have an API?
Yes. MailerLite offers a public API, according to its own site.
What does MailerLite integrate with?
MailerLite's listing names Shopify, WooCommerce, Stripe, Claude and ChatGPT.
Does MailerLite have a free trial?
Yes. 14-day free trial of paid features, no credit card required.
Who makes MailerLite?
MailerLite is made by MailerLite. It dates from 2010.
What are the alternatives to MailerLite?
The closest alternatives to MailerLite in our directory are Mailchimp, Kit, Brevo, beehiiv and GetResponse.
How does MailerLite compare with other email marketing and newsletter tools?
MailerLite's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
Is MailerLite good value for money?
ToolGPA grades MailerLite C for value for money. Its paid plans start at $12 a month, against a middle price of $13 for the category: 9 of the 22 others that charge start lower.
Could I make my own version of MailerLite?
To replace MailerLite you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from MailerLite’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from MailerLite's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by MailerLite. Prices change, so check mailerlite.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,858
Tools graded, in 46 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,858
tools graded
46
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- MailerLite, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mailerlite
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "MailerLite: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/mailerlite
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/mailerlite/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded email marketing and newsletter tools after MailerLite, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 25 email marketing and newsletter tools we grade, compared
- Zoho Campaigns Insider's GuideEmail, SMS and WhatsApp campaigns that tie into Zoho's apps3.0 GPA
- EmailOctopus Insider's GuideSimple, low-cost email marketing with a free plan for 2,5002.8 GPA
- Mailchimp Insider's GuideEmail and SMS marketing with automations, priced by contact count2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what MailerLite’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. MailerLite is a trademark of its owner, and this guide is not made, paid for or approved by MailerLite. Prices and plans change: check mailerlite.com before you buy.