Privy vs Sendlane (2026): which should you pick?
As of Nov 12, 2026, Privy grades higher than Sendlane: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Privy grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Sendlane
Email and SMS marketing for online stores, priced by sends
Which one is for you
Pick Privy if
- Fits if you run a Shopify or BigCommerce shop and want pop-ups, email and texts in one tool
- Works for shops that already use Klaviyo, with a pop-ups-only plan from $24 a month
Look elsewhere if
- Skip it if you sell outside the US and Canada and want texts, as other countries aren't live yet
- Pricey if your list is big, at $165 a month for 10,000 contacts
- Not for you if you don't run an online store, since most of Privy is shop tools
- Watch out: extra SMS credits cost from $20 a month for 1,250, and unused ones expire after 60 days
- Watch out: there's no free plan after the 15-day trial, and no API on record
Pick Sendlane if
- Fits if you run a Shopify or WooCommerce store and want pricing by sends, not contacts
- Makes sense if you want email and SMS from one account
Look elsewhere if
- Pricey if you send little: the cheapest step on the page is $100 a month for 50,000 emails
- Watch out: SMS costs a $10 monthly activation plus credit packs from $6.25
- Not for you if you want a free plan, as only a short trial of 100 contacts and 500 sends exists
- Watch out: a banner says Privy has acquired Sendlane, so plans and pricing may change
- Skip it if you want a success manager without an annual contract
How we grade them
| 2.4GPAPrivyFair | 2.2GPASendlaneFair | |
|---|---|---|
| Value for money | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. | D$100 a month for up to 50,000 emails sits in the dearest tenth of this category, which starts at $80. Contacts are unlimited, but the entry step is the lowest price listed. |
| Free plan and trial | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. | CA 60-day free trial, limited to 100 contacts and 500 email sends. The listing does not say whether a card is needed, and there is no free plan. |
| Features | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. | BAutomations, segmentation, store integrations, forms and popups, with SMS as an add-on. The listing shows no gap in the core job. |
| Ease of use | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. | CA web app with no rating on record. Automations and store connections are yours to set up. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. | BWeb only, with Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences. |
| Best for | pop-ups, email and texts for small shops | ecommerce stores that want email priced by sends |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Privy and Sendlane. How we grade
Price against what you get
Privy starts at $30 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sendlane starts at $100 a month and scores 2.7.
They score the same, and Privy starts $70 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than Privy for less, and 3 score higher than Sendlane for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Privy also covers forms and business texting.
- Sendlane also covers sMS marketing, a/B testing and popups.
At a glance
| Privy | Sendlane | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $30 per month for up to 1,500 mailable contacts | $100 per month for up to 50,000 emails, billed monthly |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card required | 60-day free trial, limited to 100 contacts and 500 email sends |
| Web | ||
| Made by | Privy | Sendlane |
| Price read from | privy.com | sendlane.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
Sendlane
- The pricing page shows one email-send plan with a volume calculator; the 50,000-email entry step is the lowest it lists.
- SMS costs extra: a $10 monthly activation, and credit packs from $6.25 for 250 credits, with 1 credit per text.
- Dedicated support services, such as a success manager, are held for annual contracts, and the page ties higher tiers to contact counts.
- The site banner says Privy has acquired Sendlane, so plans and pricing may change.
Key features
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
Sendlane
- Automations
- Prebuilt automation funnels plus behavior-, trigger- and event-based flows, with multivariate testing of messages.
- Segmentation
- Multivariable segments on tags, custom fields and store data, with open-prediction scoring from machine learning.
- Store integrations
- Deep data links to Shopify, WooCommerce, ClickBank, Miva, Smile.io and OneClick, and 2,000+ apps through Zapier.
- Forms and popups
- Popups and forms for growing a list, with a drag-and-drop email builder and an HTML editor.
- SMS add-on
- Text messaging from the same automations, sold as credit packs on top of a monthly activation fee.
Plans
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
Sendlane
Email sends$100
per month for up to 50,000 emails, billed monthly
Unlimited contacts. The calculator shows $150 at 75,000 emails and $200 at 100,000. Annual billing is $1,000 a year at 50,000.
Ways to pay less
Privy
No public discounts listed.
Sendlane
- Annual discount
Save about 16% with annual billing
Sendlane's pricing calculator lists $1,000 a year at the 50,000-email step against $100 a month, a saving it computes as 16%.
Common questions
Which is cheaper, Privy or Sendlane?
As of Nov 12, 2026, Privy is cheaper to start with: $30 a month, against $100 a month for Sendlane. Privy starts at $30 per month for up to 1,500 mailable contacts, and Sendlane starts at $100 per month for up to 50,000 emails, billed monthly.
Which has a free plan, Privy or Sendlane?
As of Nov 12, 2026, neither Privy nor Sendlane has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.