Attentive vs EZ Texting
We give Attentive a 2.0 GPA and EZ Texting a 2.2, out of 4.0. Attentive grades higher on features. EZ Texting grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attentive
SMS, email, RCS and push marketing for retail brands, sold by quote
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
How we grade them
| 2.0GPAAttentiveFair | 2.2GPAEZ TextingFair | |
|---|---|---|
| Value for money | CNo prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top. | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. |
| Free plan and trial | FNothing free: no free plan and no self-serve trial. Sign-up goes through the sales team. | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. |
| Features | BThe whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times. | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. |
| Ease of use | CNo App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up. | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. |
| Platforms and integrations | BWeb, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs. | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. |
| Best for | text and email marketing for big retail brands | text marketing for US and Canadian businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attentive and EZ Texting. How we grade
Where they differ
- Only EZ Texting lists iOS and Android apps.
- Attentive also covers email campaigns and popups.
- EZ Texting also covers business texting and qR codes.
At a glance
| Attentive | EZ Texting | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $20 per month for 500 credits, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial of the Launch plan |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Attentive Mobile Inc. | EZ Texting |
| Price read from | Not confirmed | eztexting.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Attentive
- Retail and ecommerce brands with large text and email lists
- Teams that want SMS and email run by one vendor with strategy support
- Brands sending marketing texts in the US and other countries
EZ Texting
- Small businesses in the US and Canada starting with text marketing
- Organizations texting supporters with donation links
- Teams that want keyword and QR code sign-ups without a developer
Worth knowing
Attentive
- No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
- AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown.
- There is no free plan or self-serve trial; sign-up goes through the sales team.
- Messages can reach customers in 20 or more countries, as the site states.
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
Key features
Attentive
- Two-tap sign-up
- Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- SMS, MMS and RCS
- Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- Email and push
- Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- Cross-channel journeys
- Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports.
- AI tools
- AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys.
- Integrations and API
- More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work.
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
Plans
Attentive
Pricing could not be confirmed. See attentive.com.
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
Ways to pay less
Attentive
No public discounts listed.
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
