EZ Texting vs SimpleTexting
We give EZ Texting a 2.2 GPA and SimpleTexting a 2.4, out of 4.0. SimpleTexting grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
SimpleTexting
SMS marketing and two-way texting priced by monthly message credits
How we grade them
| 2.2GPAEZ TextingFair | 2.4GPASimpleTextingFair | |
|---|---|---|
| Value for money | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. | C1,000 credits, enough to text 1,000 customers once, is $39.20 a month billed yearly ($49 monthly). A local number adds $10 a month and $4 to register, and carriers add about $0.0025 a US text. That's ordinary for this category. |
| Free plan and trial | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. | CNo free plan, but a free trial with no credit card. It has you text your own number first, so you see how a campaign lands before paying. |
| Features | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. | CThe texting job done fully: mass texts and MMS, two-way replies, unlimited keywords, forms and pop-ups, auto-replies, drip campaigns and an AI writer. But texting is one channel of this category, with no WhatsApp or Instagram. |
| Ease of use | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. | B4.68 from 3,487 App Store ratings, just under the 4.7 an A needs. Every plan has the same features, so there's no tier puzzle to work out either. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. | BWeb, iPhone and Android, with Mailchimp, Zapier, Calendly and the API on every plan. No desktop app, which an A needs. |
| Best for | text marketing for US and Canadian businesses | mass texts and replies for small US businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EZ Texting and SimpleTexting. How we grade
Price against what you get
EZ Texting starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. SimpleTexting starts at $23.20 a month and scores 2.7.
SimpleTexting scores higher, and starts $3.20 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 2 score higher than EZ Texting for less, and none scores higher than SimpleTexting for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EZ Texting starts at $20 per month for 500 credits, billed annually ($25 billed monthly). SimpleTexting starts at $23.20 per month for 500 credits, billed annually ($29 billed monthly).
- EZ Texting also covers qR codes.
- SimpleTexting also covers forms.
At a glance
| EZ Texting | SimpleTexting | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per month for 500 credits, billed annually ($25 billed monthly) | $23.20 per month for 500 credits, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of the Launch plan | Free trial with no credit card required, which lets you text your own number before texting customers |
| Web | ||
| iOS | ||
| Android | ||
| Made by | EZ Texting | SimpleTexting, LLC (part of Sinch) |
| Price read from | eztexting.com | simpletexting.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
EZ Texting
- Small businesses in the US and Canada starting with text marketing
- Organizations texting supporters with donation links
- Teams that want keyword and QR code sign-ups without a developer
SimpleTexting
- Small US businesses sending promotions and reminders by text
- Churches and nonprofits texting members, with 15% off monthly plans
- Seasonal businesses that want a year of credits up front
Worth knowing
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
SimpleTexting
- A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
- Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
- A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
- Rollover credits are lost if you downgrade your plan.
Key features
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
SimpleTexting
- Mass texting and MMS
- Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.
- Two-way messaging
- Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.
- Keywords, forms and pop-ups
- Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.
- Auto-replies and drip campaigns
- Automatic replies and scheduled sequences of texts that go out after someone joins a list.
- AI Assist
- A message generator that drafts campaign texts, included on every plan.
- Rollover credits
- On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.
Plans
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
SimpleTexting
500 credits$23.20
per month for 500 credits, billed annually ($29 billed monthly)
All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.
1,000 credits$39.20
per month for 1,000 credits, billed annually ($49 billed monthly)
Same features with twice the credits; extra credits 5¢ each.
3,000 credits$87.20
per month for 3,000 credits, billed annually ($109 billed monthly)
Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).
7,500 credits$183.20
per month for 7,500 credits, billed annually ($229 billed monthly)
Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).
50,000 credits$719.20
per month for 50,000 credits, billed annually ($899 billed monthly)
Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).
CustomCustom
Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.
Ways to pay less
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
SimpleTexting
- Annual discount
Save 20% with yearly billing
SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.
- Nonprofit
15% off for nonprofits and churches
Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.
