Botsify review (2026): is it worth $149 a month, billed yearly?
AI agent builder sold to agencies as a whitelabel platform
Black Friday: is there a Botsify sale?
Botsify report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for done-for-you AI agents for a business
Botsify sells AI agents for messaging and voice, with the vendor's team building the first one, at $149 a month. The agency whitelabel plan has no published price, there is no free plan or trial, and chat history is kept for 3 months.
Who Botsify is for
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Who Botsify is not for
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Why Botsify gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$149 a month, the start of the dearest tenth of chat tools, where the middle is $36.
- FFree plan and trialNo free plan and no trial on the pages read.
- CFeaturesAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team.
- CEase of useNo store rating on record. The vendor builds the first agent, but you connect channels.
- BPlatforms and integrationsWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from Botsify's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/botsify#review"><img src="https://toolgpa.com/badge/botsify.svg" alt="Botsify: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Botsify stands among SMS and chat marketing tools
Botsify's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0).
Its paid plans start at $149 a month, against a middle price of $36 for the category: 46 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Botsify’s own letter is outlined.
- DValue for moneyAbove 0 of 77, level with 14
- FFree plan and trialAbove 0 of 77, level with 23
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- BPlatforms and integrationsAbove 19 of 77, level with 58
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Botsify, or make your own?
Keep it
To replace Botsify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 62 of the 77 other SMS and chat marketing tools grade higher. It costs $1,788 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The WhatsApp Business API, which Meta opens only through approved partners.
- An AI model answering your customers from your own help articles.
- A builder that other people can use without writing code.
- A chatbot builder hooked into the messaging apps.
- It plugs into other products, HubSpot, Calendly and Slack among them.
What this rests on. Botsify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Botsify?
Botsify builds AI chat and voice agents that run on WhatsApp, Messenger, Instagram, Telegram, SMS, Slack and websites. Its main pitch is to agencies, which can resell the platform under their own name, domain and pricing. A done-for-you plan has Botsify's team set up and tune an agent for a single business.
Worth knowing
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Key features
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Botsify pricing
As of Nov 13, 2026, Botsify is a paid product, starting at $149 per month, billed monthly ($1,490 billed annually).
- Starts at
- $149 per month, billed monthly ($1,490 billed annually)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Done For You Agent | $149per month, billed monthly ($1,490 billed annually) | Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent. |
| Scale Agent | Custom | Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales. |
Read from botsify.com on Nov 13, 2026. Prices change, so confirm with Botsify before you buy.
Ways to pay less
- Annual discountAnnual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Stated on botsify.com
Works with
Botsify alternatives
- Botsify vs BotPenguin
Free plan · from $29/mo
- Botsify vs Chatfuel
Free trial · from $18/mo
- Botsify vs Manychat
Free plan · from $169/yr
- Botsify vs Landbot
Free plan · from $36/mo
- Botsify vs Chatrace
Free trial · from $39/mo
Common questions
Does Botsify have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Botsify is listed for Web.
Does Botsify have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Botsify is listed for Web.
Is Botsify open source?
Botsify is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.