Botsify vs Chatrace (2026): which should you pick?
As of Nov 13, 2026, Chatrace grades higher than Botsify: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Chatrace grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Botsify
AI agent builder sold to agencies as a whitelabel platform
Chatrace
AI chatbot and inbox for Messenger, Instagram and WhatsApp
Which one is for you
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Pick Chatrace if
- Fits if you want a chatbot on Instagram and Messenger as well as WhatsApp
- Works for agencies wanting a whitelabel offer
Look elsewhere if
- Skip it if you want a free plan, as only a 7-day trial is offered
- Pricey if your list passes 3,000 contacts, as the page gives no further steps
- Watch out: Meta's WhatsApp fees are on top and not listed
- Watch out: whitelabel shows 499 with no billing period
- Skip it if you want a native app, as none is listed
How we grade them
| 1.6GPABotsifyWeak | 2.2GPAChatraceFair | |
|---|---|---|
| Value for money | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. | C$39 a month for 3,000 contacts, just above the $36 chat-tools middle. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CA 7-day trial with no card, and no free plan. |
| Features | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. | CAI agents, flow builder, inbox, comment automation, broadcasts and whitelabel. Anything over 3,000 contacts is by conversation. |
| Ease of use | CNo store rating on record. The vendor builds the first agent, but you connect channels. | CNo store rating on record. You build flows and connect channels. |
| Platforms and integrations | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. | BWeb with Messenger, Instagram and the WhatsApp Business API. No apps are listed. |
| Best for | done-for-you AI agents for a business | chatbots across WhatsApp and Messenger |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botsify and Chatrace. How we grade
Price against what you get
Botsify starts at $149 a month and scores 2.3 out of 4 on features, ease of use and platforms. Chatrace starts at $39 a month and scores 2.3.
They score the same, and Chatrace starts $110 a month lower. Of the other SMS and chat marketing tools on the chart, 7 score higher than Botsify for less, and 4 score higher than Chatrace for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Botsify also covers AI agents.
- Chatrace also covers shared inbox, marketing automation and sMS marketing.
At a glance
| Botsify | Chatrace | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $149 per month, billed monthly ($1,490 billed annually) | $39 per month for up to 3,000 contacts |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial, no credit card required |
| Web | ||
| Made by | Botsify | Chatrace LTD |
| Price read from | botsify.com | chatrace.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Chatrace
- The listed Pro price covers up to 3,000 contacts per account; larger lists need a conversation with the vendor, as the page shows no further steps.
- Pricing is per account (chatbot); one account can have several channels and unlimited accounts can be created.
- The whitelabel offer shows 499 with 50 client accounts and 500,000 contacts, but the page text gives no billing period.
- WhatsApp message fees charged by Meta are not part of the plan price, and the page does not list them.
Key features
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Chatrace
- AI agents
- Agents trained on your files and business data answer support questions, qualify leads and handle sales questions. The vendor says no separate OpenAI account is needed.
- Drag-and-drop flow builder
- Build conversation flows without code and install them as templates in other accounts.
- Omnichannel inbox
- One team inbox for Messenger, Instagram and WhatsApp conversations, with human takeover from the bot.
- Comment and story automation
- Reply automatically to Facebook and Instagram comments and to Instagram story mentions.
- WhatsApp broadcasts
- Send campaigns and updates through the official WhatsApp Business API.
- Whitelabel for agencies
- A separate whitelabel offer lets an agency use its own domain, name and logo and set its own prices for clients.
Plans
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
Chatrace
Pro$39
per month for up to 3,000 contacts
AI agents, omnichannel inbox with human takeover, CRM and sales pipelines, unlimited team members and all integrations. Price rises with contacts beyond 3,000.
Ways to pay less
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Chatrace
No public discounts listed.
Common questions
Which is cheaper, Botsify or Chatrace?
As of Nov 13, 2026, Chatrace is cheaper to start with: $39 a month, against $149 a month for Botsify. Botsify starts at $149 per month, billed monthly ($1,490 billed annually), and Chatrace starts at $39 per month for up to 3,000 contacts.
Which has a free plan, Botsify or Chatrace?
As of Nov 13, 2026, neither Botsify nor Chatrace has a free plan. Chatrace has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.