Botsify vs Chatfuel (2026): which should you pick?
As of Nov 13, 2026, we pick Chatfuel: it is second in our ranking of SMS and chat marketing tools, and it grades higher too, 2.6 against 1.6.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Chatfuel grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Botsify
AI agent builder sold to agencies as a whitelabel platform
Chatfuel
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet
Which one is for you
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Pick Chatfuel if
- Fits if you want an AI agent answering Instagram and WhatsApp messages around the clock
- Works for agencies running chatbots for several clients from one wallet
Look elsewhere if
- Tight if your bot is busy, as credits don't roll over and messages stop when the wallet hits zero
- Skip it if you rely on Zapier, which the help center says isn't supported though the pricing page names it
- Not for you if you like a long cooling-off period, as monthly plans are refunded only within 3 days
- Watch out: Meta's WhatsApp charges come out of your wallet at country rates, with no US figure given
- Tight if you need more than one bot, since Business S gives you 1 and agency plans start at $90 a month
How we grade them
| 1.6GPABotsifyWeak | 2.6GPAChatfuelGood | |
|---|---|---|
| Value for money | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. | BBusiness S is $18 a month billed yearly ($20 monthly), with unlimited contacts and teammates and $20 of credits a month. That's the cheaper quarter of this category. Sizes run up to XXL at $366.67 a month billed yearly. Meta's WhatsApp charges come out of the wallet at its own rates, with no US figure given. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CNo free plan, but a 7-day trial with full access, $15 in credits and no credit card. Enough to set up the AI agent and watch it answer. |
| Features | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. | BThe whole chat-marketing job: an AI agent that answers and qualifies leads, Instagram and Facebook comment auto-replies, WhatsApp broadcasts, bookings and payments in the chat, a shared inbox and a simple CRM. Business S gives you 1 bot. |
| Ease of use | CNo store rating on record. The vendor builds the first agent, but you connect channels. | CNo App Store rating on record. You'll connect each channel, feed the AI agent your knowledge base and keep an eye on the wallet, since heavy AI use can pause the bot. |
| Platforms and integrations | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. | BRuns on the web, with Google Sheets, Stripe, Meta Pixel, a JSON API and an MCP server for AI assistants. Thin on ready-made integrations, though: the help center says Zapier isn't supported. No apps. |
| Best for | done-for-you AI agents for a business | AI chatbots for WhatsApp and Instagram on a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botsify and Chatfuel. How we grade
Price against what you get
Botsify starts at $149 a month and scores 2.3 out of 4 on features, ease of use and platforms. Chatfuel starts at $18 a month and scores 2.7.
Chatfuel scores higher and starts $131 a month lower. Of the other SMS and chat marketing tools on the chart, 7 score higher than Botsify for less, and none scores higher than Chatfuel for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Botsify also covers AI agents and no-code.
- Chatfuel also covers marketing automation and live chat.
At a glance
| Botsify | Chatfuel | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $149 per month, billed monthly ($1,490 billed annually) | $18 per month, billed annually ($20 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial with full access and $15 in credits, no credit card required |
| Web | ||
| Made by | Botsify | Chatfuel |
| Price read from | botsify.com | chatfuel.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Chatfuel
- Meta's WhatsApp charges, including service replies since 1 October 2026, come out of the wallet at Meta's rates by country; no US figure is given.
- Plan credits do not roll over, and messages stop when the wallet reaches zero unless auto top-up is on; heavy AI use can pause the bot until the limit resets.
- Refunds are given only if you cancel within 3 days on monthly billing or 30 days on annual billing.
- The pricing page names Zapier among integrations, but the help center says Zapier is not supported; other tools connect through the JSON API.
Key features
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Chatfuel
- AI agent
- Replies from your knowledge base and instructions, qualifies and scores leads, follows up and hands a chat to a person when needed.
- Instagram and Facebook automation
- Automatic replies to post and Reels comments, story replies and keyword triggers, which lead people into a chat.
- WhatsApp broadcasts
- Bulk WhatsApp campaigns to segments, with click-to-chat ads and conversions sent back to Meta Pixel.
- Bookings and sales in chat
- Books meetings inside WhatsApp, shows a product catalog, takes orders and collects payments in the conversation.
- Shared inbox and CRM
- Teammates take over live conversations, and leads are tracked in a built-in CRM with unlimited contacts.
- JSON API and MCP
- A JSON API plugin connects bots to outside systems, and an MCP server lets AI assistants such as Claude run your bots.
Plans
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
Chatfuel
Business S$18
per month, billed annually ($20 billed monthly)
1 bot, every channel, unlimited contacts and teammates, and $20 of credits a month. Larger sizes run up to Business XXL at $366.67 a month, billed yearly, with $500 of credits.
Agency S$90
per month for up to 3 companies, billed annually ($100 monthly)
$100 of credits a month, an agency dashboard and an account manager. Larger agency tiers in the help center run up to $2,050 a month.
Ways to pay less
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Chatfuel
- Annual discount
Save 10% with yearly billing
Chatfuel's pricing page takes 10% off for yearly billing: Business is $216 a year, against $20 a month billed monthly.
Common questions
Which is cheaper, Botsify or Chatfuel?
As of Nov 13, 2026, Chatfuel is cheaper to start with: $18 a month, against $149 a month for Botsify. Botsify starts at $149 per month, billed monthly ($1,490 billed annually), and Chatfuel starts at $18 per month, billed annually ($20 billed monthly).
Which has a free plan, Botsify or Chatfuel?
As of Nov 13, 2026, neither Botsify nor Chatfuel has a free plan. Chatfuel has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.