Botsify vs Landbot (2026): which should you pick?
As of Nov 13, 2026, Landbot grades higher than Botsify: 2.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Landbot grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Botsify
AI agent builder sold to agencies as a whitelabel platform
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Which one is for you
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
How we grade them
| 1.6GPABotsifyWeak | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo store rating on record. The vendor builds the first agent, but you connect channels. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | done-for-you AI agents for a business | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botsify and Landbot. How we grade
Price against what you get
Botsify starts at $149 a month and scores 2.3 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
They score the same, and Landbot starts $113 a month lower. Of the other SMS and chat marketing tools on the chart, 7 score higher than Botsify for less, and 4 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Botsify also covers AI agents.
- Landbot also covers live chat.
At a glance
| Botsify | Landbot | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $149 per month, billed monthly ($1,490 billed annually) | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | None | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | None listed | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| Made by | Botsify | HELLO UMI S.L. (Landbot) |
| Price read from | botsify.com | landbot.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Common questions
Which is cheaper, Botsify or Landbot?
As of Nov 13, 2026, Landbot is cheaper to start with: $36 a month, against $149 a month for Botsify. Botsify starts at $149 per month, billed monthly ($1,490 billed annually), and Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
Which has a free plan, Botsify or Landbot?
As of Nov 13, 2026, only Landbot has a free plan. Botsify does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.