DoubleTick review (2026): is it worth $170 a month, billed yearly?
WhatsApp Business API team inbox, broadcasts and AI agents
Black Friday: is there a DoubleTick sale?
DoubleTick report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a WhatsApp team inbox with broadcasts
DoubleTick is a WhatsApp team inbox with broadcasts and AI agents, at $170 a month billed yearly for Starter. That is several times what chat tools usually cost, there is no free plan, and the API, reports and roles need the $308 Pro + AI plan.
Who DoubleTick is for
- Fits if a team answers customers on WhatsApp all day
- Works for sales teams sending broadcasts to segments
Who DoubleTick is not for
- Pricey if you are small: $170 a month for Starter and $308 for Pro + AI
- Tight if you need AI agents, roles, reports or the API, which are Pro + AI
- Skip it if you want a free plan, as only a 7-day trial exists
- Watch out: WhatsApp conversation charges are separate and vary by country
- Watch out: the pricing page was read from India, so dollar prices elsewhere were not confirmed
Why DoubleTick gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$170 a month billed yearly, in the dearest tenth of chat tools, which start at $149.
- CFree plan and trialA 7-day trial of Pro + AI, with its card requirement not stated, and no free plan.
- CFeaturesTeam inbox, broadcasts, AI agents, co-pilot, API and SDK. Starter has no AI agents.
- CEase of useNo store rating on record. You connect WhatsApp, agents and bots.
- BPlatforms and integrationsWeb, iPhone and Android, with Google Sheets and Salesforce, and a developer API on Pro + AI.
What these grades rest on. Graded from this listing, whose facts were read from DoubleTick's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. Its pricing page showed no prices as plain text when we checked, so the figures are the listing's. How we review and grade.
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<a href="https://toolgpa.com/tools/doubletick#review"><img src="https://toolgpa.com/badge/doubletick.svg" alt="DoubleTick: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where DoubleTick stands among SMS and chat marketing tools
DoubleTick's GPA of 2.0 is higher than 27 of the 77 other SMS and chat marketing tools we grade, and level with 19.
It stands best on platforms and integrations (B, above 19 of 77) and worst on value for money (D, above 0).
Its paid plans start at $170 a month, against a middle price of $36 for the category: 47 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. DoubleTick’s own letter is outlined.
- DValue for moneyAbove 0 of 77, level with 14
- CFree plan and trialAbove 41 of 77, level with 36
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- BPlatforms and integrationsAbove 19 of 77, level with 58
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep DoubleTick, or make your own?
Keep it
To replace DoubleTick you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
It costs $2,040 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- One mailbox that several people work at once.
- Email sent in volume that still reaches the inbox.
- A chatbot builder hooked into the messaging apps.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Sheets and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. DoubleTick’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is DoubleTick?
DoubleTick is a WhatsApp Business API platform with a shared team inbox, bulk broadcasts, bot and workflow builders and AI agents. It is built by an Indian company and aimed at sales and support teams that run customer conversations on WhatsApp. WhatsApp's per-conversation charges are billed separately from the plan.
Worth knowing
- WhatsApp conversation charges are separate from the plan and vary by country; the vendor lists them on its conversation-cost page.
- Starter has no AI agents, and roles and permissions, reports and the developer API need Pro + AI.
- The pricing page defaults to yearly billing; a Quarterly option exists but its prices were not shown in the page text read.
- The pricing page was read from India and shows dollar prices; whether they match what a US buyer sees was not confirmed.
Key features
- Unified team inbox
- Many WhatsApp conversations in one inbox, with agent assignment; Starter includes 5 agents and Pro 10.
- Bulk broadcasts
- Send template messages to segmented contact lists, with broadcast analytics and Excel import and export.
- AI agents and bot builder
- A no-code builder for AI agents and bots. Pro + AI allows up to 10 AI agents with a 50 MB knowledge base.
- AI co-pilot for agents
- Suggested replies, reply drafting and flags for chats that await an answer, plus AI chat and call summaries.
- Developer API and embedded SDK
- The Pro plan adds a developer API, and an embedded SDK lets teams put the inbox inside their own CRM.
- Mobile apps
- The vendor links apps for iOS and Android alongside the web version.
DoubleTick pricing
As of Nov 13, 2026, DoubleTick is a paid product with a free trial, starting at $170 per month, billed yearly ($2,039).
- Starts at
- $170 per month, billed yearly ($2,039)
- Free plan
- None
- Free trial
- 7-day free trial on the Pro + AI plan
| Plan | Price | What you get |
|---|---|---|
| Starter | $170per month, billed yearly ($2,039) | Team inbox with 5 agents included, bulk broadcasts, customer segments, catalogs and 10 custom contact fields. No AI agents. |
| Pro + AI | $308per month, billed yearly ($3,694) | Team inbox with 10 agents included, roles and permissions, developer API, reports, up to 10 AI agents and 3,500 AI credits a month. |
| Enterprise + AI | Custom | Up to 50 AI agents, 20,000 AI credits a month, complex journeys and custom integrations, with pricing per agent set by the vendor. |
Read from doubletick.io on Nov 13, 2026. Prices change, so confirm with DoubleTick before you buy.
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Common questions
Does DoubleTick have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. DoubleTick is listed for Web, iOS and Android.
Does DoubleTick have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. DoubleTick is listed for Web, iOS and Android.
Is DoubleTick open source?
DoubleTick is not described as open source on its own site, as read on Nov 13, 2026.
Does DoubleTick have an API?
Yes. DoubleTick offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.