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AiSensy vs DoubleTick (2026): which should you pick?

As of Nov 13, 2026, AiSensy grades higher than DoubleTick: 2.4 against 2.0 out of 4.0.

Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA

AiSensy grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

AiSensy

WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads

Free plan · from $40.50/mo

DoubleTick

WhatsApp Business API team inbox, broadcasts and AI agents

Free trial · from $170/mo

Which one is for you

Pick AiSensy if

  • Fits if you're a business in India marketing to customers on WhatsApp
  • Works for online stores sending offers and cart reminders over WhatsApp

Look elsewhere if

  • Pricey if you want bots, as chatbots and the AI agent are $80 and $50 a month on top
  • Tight if you want to stay free, since broadcasting needs a paid plan
  • Skip it if you need a big support team, as Basic and Pro come with 5 agent seats
  • Watch out: Meta's per-message charges are prepaid into a separate balance, with no US figure on the dollar page
  • Too light for Instagram, SMS or email marketing, as AiSensy is WhatsApp only

Pick DoubleTick if

  • Fits if a team answers customers on WhatsApp all day
  • Works for sales teams sending broadcasts to segments

Look elsewhere if

  • Pricey if you are small: $170 a month for Starter and $308 for Pro + AI
  • Tight if you need AI agents, roles, reports or the API, which are Pro + AI
  • Skip it if you want a free plan, as only a 7-day trial exists
  • Watch out: WhatsApp conversation charges are separate and vary by country
  • Watch out: the pricing page was read from India, so dollar prices elsewhere were not confirmed

How we grade them

2.4GPAAiSensyFair2.0GPADoubleTickFair
Value for money
BBasic is $40.50 a month billed yearly ($45 monthly), with broadcasts to unlimited contacts. Against its WhatsApp rivals, the fairer test here, that's cheaper than any of their dollar plans. Meta's per-message charges are prepaid separately with no US figure given, and chatbots cost $80 a month more.
D$170 a month billed yearly, in the dearest tenth of chat tools, which start at $149.
Free plan and trial
CA Free Forever plan with the WhatsApp API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts and the inbox. But no broadcasting, which is the main thing you'd come here for.
CA 7-day trial of Pro + AI, with its card requirement not stated, and no free plan.
Features
CBroadcasts, retargeting, click-to-WhatsApp ads and a shared inbox. But it's WhatsApp only, and chatbots ($80 a month) and the AI agent ($50 a month) are add-ons rather than part of the plan.
CTeam inbox, broadcasts, AI agents, co-pilot, API and SDK. Starter has no AI agents.
Ease of use
CNo App Store rating on record. You'll need a WhatsApp API number set up, templates written and a prepaid balance for Meta's charges before the first broadcast.
CNo store rating on record. You connect WhatsApp, agents and bots.
Platforms and integrations
BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, LeadSquared, WebEngage, Integrately and webhook APIs. No desktop app, which an A needs.
BWeb, iPhone and Android, with Google Sheets and Salesforce, and a developer API on Pro + AI.
Best forWhatsApp broadcasts for Indian businessesa WhatsApp team inbox with broadcasts

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AiSensy and DoubleTick. How we grade

Price against what you get

AiSensy starts at $40.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. DoubleTick starts at $170 a month and scores 2.3.

They score the same, and AiSensy starts $129.50 a month lower. Of the other SMS and chat marketing tools on the chart, 4 score higher than AiSensy for less, and 7 score higher than DoubleTick for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessAiSensyDoubleTick

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SMS and chat marketing tools, and the best at every price

Where they differ

    In commonWebiOSAndroidPublic APIShared inboxMarketing automationWhatsApp messagingChatbots

    At a glance

    AiSensyDoubleTick
    PricingFree planFree trial
    Starts at$40.50 per month, billed annually ($45 billed monthly)$170 per month, billed yearly ($2,039)
    Free planFree Forever: the WhatsApp Business API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts, templates and the live chat inbox. No broadcasting.None
    Free trialNone listed7-day free trial on the Pro + AI plan
    Web
    iOS
    Android
    Made byAiSensy Communications Private LimitedApport Software Solutions Private Limited
    Price read fromaisensy.comdoubletick.io
    CheckedOct 18, 2026Nov 13, 2026

    Worth knowing

    AiSensy

    • Meta's per-message charges are prepaid into a separate balance at country rates, with no US figure on the USD page; the first 1,000 service replies a month are free.
    • Chatbots ($80 a month) and the AI agent ($50 a month for 1,000 AI messages) are add-ons on top of any plan.
    • The main pricing page is in rupees for India; dollar prices are on a separate international page.
    • Agent seats are fixed by plan: 5 on Basic and Pro, 9 on Premium, with extra seats added on request.

    DoubleTick

    • WhatsApp conversation charges are separate from the plan and vary by country; the vendor lists them on its conversation-cost page.
    • Starter has no AI agents, and roles and permissions, reports and the developer API need Pro + AI.
    • The pricing page defaults to yearly billing; a Quarterly option exists but its prices were not shown in the page text read.
    • The pricing page was read from India and shows dollar prices; whether they match what a US buyer sees was not confirmed.

    Key features

    AiSensy

    Broadcasts and retargeting
    Template campaigns to segments of unlimited contacts, from Basic, with scheduling, click tracking and budget analytics from Pro.
    Click-to-WhatsApp ads manager
    Run Meta ads that open a WhatsApp chat from inside AiSensy, on every plan including Free, with 1,000 free ad credits.
    Shared team inbox
    Multi-agent live chat with agent transfer and manager monitoring; Pro adds routing rules and custom agent assignment.
    Chatbot add-on
    A drag-and-drop builder for up to 5 keyword and rule-based flows, with WhatsApp cart and catalog steps, for $80 a month.
    AI agent add-on
    An AI agent that answers from a knowledge base and remembers past chats, for $50 a month including 1,000 AI messages.
    Store integrations
    Shopify and WooCommerce on paid plans, plus Razorpay, LeadSquared, WebEngage and webhook APIs.

    DoubleTick

    Unified team inbox
    Many WhatsApp conversations in one inbox, with agent assignment; Starter includes 5 agents and Pro 10.
    Bulk broadcasts
    Send template messages to segmented contact lists, with broadcast analytics and Excel import and export.
    AI agents and bot builder
    A no-code builder for AI agents and bots. Pro + AI allows up to 10 AI agents with a 50 MB knowledge base.
    AI co-pilot for agents
    Suggested replies, reply drafting and flags for chats that await an answer, plus AI chat and call summaries.
    Developer API and embedded SDK
    The Pro plan adds a developer API, and an embedded SDK lets teams put the inbox inside their own CRM.
    Mobile apps
    The vendor links apps for iOS and Android alongside the web version.

    Plans

    AiSensy

    • Free Forever$0

      WhatsApp API, live chat inbox, Meta ads with 1,000 free ad credits, 10 tags. Broadcasting needs a paid plan.

    • Basic$40.50

      per month, billed annually ($45 billed monthly)

      Broadcasts and retargeting at 40 messages a second, 1 owner and 5 agents, 2 segments, Shopify and WooCommerce, template APIs.

    • Pro$89.10

      per month, billed annually ($99 billed monthly)

      Adds a campaign scheduler, click tracking, smart agent routing, 10 segments, user access control and failed-message retry.

    • Premium$269.10

      per month, billed annually ($299 billed monthly)

      Adds 250 messages a second, 9 agents, number masking, downloadable reports, a webhook and priority support.

    • Unlimited$809.10

      per month, billed annually ($899 billed monthly)

      Sold through sales. Up to 200 agents, 1,000 messages a second, 3 webhooks and a dedicated account manager.

    • EnterpriseCustom

      For 500,000+ messages a month: custom throughput, SSO and audit logs, SLA-backed support and custom contracts.

    DoubleTick

    • Starter$170

      per month, billed yearly ($2,039)

      Team inbox with 5 agents included, bulk broadcasts, customer segments, catalogs and 10 custom contact fields. No AI agents.

    • Pro + AI$308

      per month, billed yearly ($3,694)

      Team inbox with 10 agents included, roles and permissions, developer API, reports, up to 10 AI agents and 3,500 AI credits a month.

    • Enterprise + AICustom

      Up to 50 AI agents, 20,000 AI credits a month, complex journeys and custom integrations, with pricing per agent set by the vendor.

    Ways to pay less

    AiSensy

    • Annual discount

      Save 10% with yearly or 5% with quarterly billing

      AiSensy's USD pricing page takes 10% off for yearly billing and 5% for quarterly: Basic is $486 a year against $45 a month.

    DoubleTick

    No public discounts listed.

    Common questions

    Which is cheaper, AiSensy or DoubleTick?

    As of Nov 13, 2026, AiSensy is cheaper to start with: $40.50 a month, against $170 a month for DoubleTick. AiSensy starts at $40.50 per month, billed annually ($45 billed monthly), and DoubleTick starts at $170 per month, billed yearly ($2,039).

    Which has a free plan, AiSensy or DoubleTick?

    As of Nov 13, 2026, only AiSensy has a free plan. DoubleTick does not, though it has a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade