AiSensy vs Wati
We give AiSensy and Wati the same GPA: 2.4 out of 4.0. AiSensy grades higher on value for money. Wati grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AiSensy
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
How we grade them
| 2.4GPAAiSensyFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | BBasic is $40.50 a month billed yearly ($45 monthly), with broadcasts to unlimited contacts. Against its WhatsApp rivals, the fairer test here, that's cheaper than any of their dollar plans. Meta's per-message charges are prepaid separately with no US figure given, and chatbots cost $80 a month more. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CA Free Forever plan with the WhatsApp API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts and the inbox. But no broadcasting, which is the main thing you'd come here for. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CBroadcasts, retargeting, click-to-WhatsApp ads and a shared inbox, all done well for WhatsApp. But it's WhatsApp only, and chatbots ($80 a month) and the AI agent ($50 a month) are add-ons rather than part of the plan. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo App Store rating on record. You'll need a WhatsApp API number set up, templates written and a prepaid balance for Meta's charges before the first broadcast. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, LeadSquared, WebEngage, Integrately and webhook APIs. No desktop app, which an A needs. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | WhatsApp broadcasts for Indian businesses | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AiSensy and Wati. How we grade
Price against what you get
AiSensy starts at $40.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher, and starts $18.50 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 3 score higher than AiSensy for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AiSensy starts at $40.50 per month, billed annually ($45 billed monthly). Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
- AiSensy has a free plan. Wati does not, though it has a free trial.
At a glance
| AiSensy | Wati | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $40.50 per month, billed annually ($45 billed monthly) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | Free Forever: the WhatsApp Business API, Blue Tick application, click-to-WhatsApp ads, unlimited contacts, templates and the live chat inbox. No broadcasting. | None |
| Free trial | None listed | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | AiSensy Communications Private Limited | Clare.ai Limited |
| Price read from | aisensy.com | wati.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AiSensy
- Businesses in India marketing to customers on WhatsApp
- Online stores sending offers and cart reminders to WhatsApp contacts
- Teams running click-to-WhatsApp ads on a small budget
Wati
- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number
Worth knowing
AiSensy
- Meta's per-message charges are prepaid into a separate balance at country rates, with no US figure on the USD page; the first 1,000 service replies a month are free.
- Chatbots ($80 a month) and the AI agent ($50 a month for 1,000 AI messages) are add-ons on top of any plan.
- The main pricing page is in rupees for India; dollar prices are on a separate international page.
- Agent seats are fixed by plan: 5 on Basic and Pro, 9 on Premium, with extra seats added on request.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
AiSensy
- Broadcasts and retargeting
- Template campaigns to segments of unlimited contacts, from Basic, with scheduling, click tracking and budget analytics from Pro.
- Click-to-WhatsApp ads manager
- Run Meta ads that open a WhatsApp chat from inside AiSensy, on every plan including Free, with 1,000 free ad credits.
- Shared team inbox
- Multi-agent live chat with agent transfer and manager monitoring; Pro adds routing rules and custom agent assignment.
- Chatbot add-on
- A drag-and-drop builder for up to 5 keyword and rule-based flows, with WhatsApp cart and catalog steps, for $80 a month.
- AI agent add-on
- An AI agent that answers from a knowledge base and remembers past chats, for $50 a month including 1,000 AI messages.
- Store integrations
- Shopify and WooCommerce on paid plans, plus Razorpay, LeadSquared, WebEngage and webhook APIs.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
AiSensy
Free Forever$0
WhatsApp API, live chat inbox, Meta ads with 1,000 free ad credits, 10 tags. Broadcasting needs a paid plan.
Basic$40.50
per month, billed annually ($45 billed monthly)
Broadcasts and retargeting at 40 messages a second, 1 owner and 5 agents, 2 segments, Shopify and WooCommerce, template APIs.
Pro$89.10
per month, billed annually ($99 billed monthly)
Adds a campaign scheduler, click tracking, smart agent routing, 10 segments, user access control and failed-message retry.
Premium$269.10
per month, billed annually ($299 billed monthly)
Adds 250 messages a second, 9 agents, number masking, downloadable reports, a webhook and priority support.
Unlimited$809.10
per month, billed annually ($899 billed monthly)
Sold through sales. Up to 200 agents, 1,000 messages a second, 3 webhooks and a dedicated account manager.
EnterpriseCustom
For 500,000+ messages a month: custom throughput, SSO and audit logs, SLA-backed support and custom contracts.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
AiSensy
- Annual discount
Save 10% with yearly or 5% with quarterly billing
AiSensy's USD pricing page takes 10% off for yearly billing and 5% for quarterly: Basic is $486 a year against $45 a month.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
