Gallabox vs Wati
We give Gallabox a 2.2 GPA and Wati a 2.4, out of 4.0. Wati grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gallabox
WhatsApp, Instagram and web chat with AI agents for lead follow-up
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
How we grade them
| 2.2GPAGallaboxFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | DBasic is $112 a month billed yearly ($150 billed quarterly) for 3 users and broadcasts to 10,000 contacts a month. That's near the dear end even against its WhatsApp rivals, and US marketing messages cost $0.0287 each on top, with Gallabox's markup. There's no monthly billing. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CNo free plan, but a 7-day free trial of Basic with 500 AI credits, $2 of message credits and no card. A quick look, not a proper run. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | BThe whole job on WhatsApp, Instagram and a website widget: AI agents that reply and qualify leads, chatbot flows and WhatsApp forms, broadcasts, catalogs and payments. Drip campaigns and AI agents on WhatsApp start on Essential, though. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo App Store rating on record. There's a WhatsApp number to connect, flows and forms to build and AI credits to keep an eye on. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, HubSpot, Zoho CRM, LeadSquared, Pipedrive, Razorpay, Zapier and Calendly. The full API and CRM sync start on Essential, and there's no desktop app, which an A needs. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | following up WhatsApp and Instagram leads | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gallabox and Wati. How we grade
Price against what you get
Gallabox starts at $112 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
They score the same, and Wati starts $53 a month lower. Of the other SMS and chat marketing tools on the chart, none scores higher than Gallabox for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gallabox starts at $112 per month for up to 3 users, billed annually ($150 billed quarterly). Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
- Gallabox also covers AI support agent.
At a glance
| Gallabox | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $112 per month for up to 3 users, billed annually ($150 billed quarterly) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of Basic with 500 AI credits and $2 of message credits, no card required | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gallabox Global Inc. | Clare.ai Limited |
| Price read from | gallabox.com | wati.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Gallabox
- Sales teams following up leads from WhatsApp and Instagram ads
- Businesses in India and the Gulf that sell over WhatsApp
- Teams that want AI agents to qualify leads before a person calls
Wati
- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number
Worth knowing
Gallabox
- WhatsApp message fees are billed separately with Gallabox's markup; US rates are $0.0287 per marketing message and $0.0039 per utility, authentication or service message.
- There is no monthly billing: plans are paid quarterly or yearly, and annual plans are not refunded mid-term.
- Basic is capped at 3 users; extra users cost $18 a month on Essential and $24 on Advanced.
- Extra WhatsApp numbers, Instagram handles or widgets cost $20 a month each, up to 3 on Essential and 10 on Advanced; Basic cannot add any.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Gallabox
- AI agents
- Agents that reply, qualify leads and follow up, on the website from Basic and on WhatsApp and Instagram from Essential, drawing on monthly AI credits.
- Shared inbox for three channels
- WhatsApp, Instagram DMs and comments, and a website chat widget in one inbox, with an AI copilot and team management from Essential.
- Chatbot flows and WhatsApp forms
- No-code flows and forms that collect name, email and other details inside WhatsApp, with dynamic forms on Advanced.
- Campaigns and ads attribution
- Broadcasts to 10,000 contacts a month on Basic, 500,000 on Essential and 1 million on Advanced; drip sequences and Meta ad attribution start at Essential.
- Selling in the chat
- WhatsApp catalogs and payments on every plan, and lead pipelines and appointment booking on Advanced.
- AI voice
- On Advanced, AI agents answer inbound WhatsApp calls and phone calls through your telephony provider, billed per minute.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Gallabox
Basic$112
per month for up to 3 users, billed annually ($150 billed quarterly)
3 users (hard cap), 500 AI credits, one WhatsApp number, Instagram handle and web widget, web AI agents, chatbot flows, catalog and payments.
Essential$248
per month for up to 6 users, billed annually ($331 billed quarterly)
2,000 AI credits, AI agents on WhatsApp and Instagram, inbox copilot, drip campaigns, ads attribution, full API and CRM sync. Extra users $18.
Advanced$474
per month for up to 10 users, billed annually ($632 billed quarterly)
8,000 AI credits, AI voice on WhatsApp and phone, lead pipelines, appointment booking, dynamic forms, custom roles, number masking. Extra users $24.
EnterpriseCustom
Custom seats and AI credits, unlimited channels, SSO, IP whitelisting, data residency, a dedicated CSM and 5% off template charges.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Gallabox
- Annual discount
About 25% off with yearly billing
Gallabox's pricing page bills quarterly or yearly; in dollars, Basic is $112 a month billed yearly against $150 billed quarterly, and Advanced $474 against $632.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
