Interakt vs Wati
We give Interakt a 2.6 GPA and Wati a 2.4, out of 4.0. Interakt grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Interakt
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
How we grade them
| 2.6GPAInteraktGood | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | BStarter with WhatsApp is ₹11,999 a year plus taxes, sold only yearly or quarterly, which undercuts its WhatsApp rivals' dollar plans at any recent exchange rate. No dollar price is published, and US marketing templates cost $0.028 each on top. Chatbots need Growth at ₹2,799 a month. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CNo free plan, but a 14-day free trial with all features and no credit card. That's a fair look at both WhatsApp and Instagram. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | BThe whole job on two channels: bulk WhatsApp campaigns with click and conversion tracking, Instagram DM and comment automation, a shared inbox with unlimited agents, chatbots, catalogs, WhatsApp Pay and click-to-WhatsApp ads. AI agents cost ₹3,000 a month extra. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo App Store rating on record. There's the WhatsApp Business API to set up, templates to write and chatbot flows to build, and the chatbots start on Growth. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, PayU, WebEngage, MoEngage, CleverTap and Google Sheets. Growth allows Shopify plus one more app, and there's no desktop app, which an A needs. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | WhatsApp and Instagram selling for Indian brands | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Interakt and Wati. How we grade
Price against what you get
Interakt starts at about $10.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
They score the same, and Interakt starts $48.67 a month lower. Of the other SMS and chat marketing tools on the chart, none scores higher than Interakt for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Interakt starts at ₹999 per month (Instagram only; plus taxes). Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
At a glance
| Interakt | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | ₹999 per month (Instagram only; plus taxes) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with all features, no credit card required | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Jio Haptik Technologies Limited | Clare.ai Limited |
| Price read from | interakt.shop | wati.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Interakt
- Indian Shopify and WooCommerce stores selling over WhatsApp
- Small brands automating Instagram DMs and comment replies
- Teams that want unlimited agents on one WhatsApp number
Wati
- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number
Worth knowing
Interakt
- Prices are shown only in rupees, plus taxes; no dollar plan price is published.
- Template messages to US numbers cost $0.028 for marketing and $0.004 for utility on Starter, per Interakt's rate table; Enterprise drops the template markup.
- The WhatsApp AI agents add-on costs ₹3,000 a month and needs Growth or Advanced; the Sales CRM is a separate ₹2,499 a month product.
- Growth includes Shopify plus one of the listed apps; more integrations need Advanced.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Interakt
- WhatsApp campaigns
- One-time and ongoing bulk campaigns with click tracking, automatic retries and conversion tracking through custom events.
- Instagram automation
- Unlimited DM and comment replies, "price please" auto-replies and giveaway flows that collect followers' WhatsApp numbers.
- Shared team inbox
- Unlimited agents answer WhatsApp and Instagram chats together, with welcome, away and delayed auto-replies.
- Chatbot builder
- Linear chatbot flows from Growth; Advanced adds branching, logic, API calls and automatic agent assignment.
- WhatsApp commerce
- Product catalogs, carts, WhatsApp Pay and payment links in the chat, with webhooks for carts, orders and payment confirmations.
- Click-to-WhatsApp ads
- Launch ads that open a WhatsApp chat and send conversion data back to Meta.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Interakt
Starter₹999
per month (Instagram only; plus taxes)
Instagram DM and comment automation with a shared inbox. Starter with WhatsApp is sold only quarterly (₹3,499) or yearly (₹11,999).
Growth₹2,799
per month (plus taxes), billed monthly
WhatsApp and Instagram, unlimited agents, FAQ and linear chatbots, catalogs, native payments, public APIs, Shopify plus one more app.
Advanced₹3,799
per month (plus taxes), billed monthly
Adds branching chatbots with API calls and conditions, chat auto-assignment, advanced webhooks and unlimited apps.
EnterpriseCustom
Adds the RCS channel, higher rate limits and campaign speeds, no markup on template messages, and personal support.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Interakt
- Annual discount
Save 20% with yearly or 8% with quarterly billing
Interakt's pricing page takes 20% off for yearly billing and 8% for quarterly: Growth is ₹26,399 a year or ₹7,699 a quarter, against ₹2,799 a month.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
