Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Our verdict
Third of our top three SMS and chat marketing tools
For: Teams sharing one WhatsApp number, on phones too
Wati is a WhatsApp Business API inbox that also takes Instagram, Messenger and TikTok chats, with broadcasts, no-code chatbots, click-to-WhatsApp ads and, through a $4.99 a month add-on, Shopify cart and order messages. It has iPhone and Android apps and links to HubSpot, Salesforce, Klaviyo, Zapier and Make. Growth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, after a 7-day trial. It is third because it costs over three times Chatfuel's entry price and does less on it: Growth covers 1 channel and 1,000 automation triggers, extra users on Pro cost $39, Meta charges per message on top, and payments are not refunded after you cancel.
See all three and how we rankWati report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for shops selling and answering customers on WhatsApp
Wati is a WhatsApp Business API platform with a team inbox that also pulls in Instagram, Messenger and TikTok. It does broadcasts, no-code chatbots, click-to-WhatsApp ads and Shopify cart reminders. Growth is $59 a month billed yearly for 3 users, but it covers 1 channel and caps automation runs, and Meta charges for every WhatsApp message on top.
Who Wati is for
- Great if you sell online and send order updates and cart reminders over WhatsApp
- Handy when you run click-to-WhatsApp ads on Facebook and Instagram
- Good for a small team sharing one WhatsApp number
Who Wati is not for
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40
- Skip it if you might want your money back, as payments aren't refunded after you cancel
Why Wati gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing.
- CFree plan and trialNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything.
- BFeaturesThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on.
- CEase of useNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on.
- BPlatforms and integrationsWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs.
What these grades rest on. Graded from this listing, whose facts were read from Wati's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/wati#review"><img src="https://toolgpa.com/badge/wati.svg" alt="Wati: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Wati stands among SMS and chat marketing tools
Wati's GPA of 2.4 is higher than 9 of the 14 other SMS and chat marketing tools we grade, and level with 3.
It stands best on features (B, above 9 of 14) and worst on ease of use (C, above 0).
Its paid plans start at $59 a month, against a middle price of $26.59 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Wati’s own letter is outlined.
- CValue for moneyAbove 3 of 14, level with 6
- CFree plan and trialAbove 1 of 14, level with 13
- BFeaturesAbove 9 of 14, level with 5
- CEase of useAbove 0 of 14, level with 12
- BPlatforms and integrationsAbove 1 of 14, level with 13
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Wati, or make your own?
Keep it
To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
It costs $708 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- One mailbox that several people work at once.
- Email sent in volume that still reaches the inbox.
- A chatbot builder hooked into the messaging apps.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Shopify, HubSpot and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wati’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Wati?
Wati is a WhatsApp Business API platform that also brings Instagram, Messenger and TikTok messages into one team inbox. It sends broadcast campaigns, runs no-code chatbots and click-to-WhatsApp ad flows, and links to Shopify for catalogs and abandoned-cart messages. Plans are a monthly fee with a set number of users, and Meta's per-message charges come on top.
Wati is a paid product with a free trial, starting at $59 per month for up to 3 users, billed annually ($69 billed monthly). See every plan
Good for
- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number
Worth knowing
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Wati pricing
- Starts at
- $59 per month for up to 3 users, billed annually ($69 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial
| Plan | Price | What you get |
|---|---|---|
| Growth | $59per month for up to 3 users, billed annually ($69 billed monthly) | 1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support. |
| Pro | $119per month for up to 5 users, billed annually ($149 billed monthly) | Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support. |
| Business | $279per month for up to 5 users, billed annually ($349 billed monthly) | Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager. |
Read from wati.io on Oct 18, 2026. Prices change, so confirm with Wati before you buy.
Ways to pay less
- Annual discountSave up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Stated on wati.io
Works with
Wati alternatives
- Wati vs AiSensy
Free plan · from $40.50/mo
- Wati vs Interakt
Free trial · from ₹999/mo
- Wati vs Gallabox
Free trial · from $112/mo
- Wati vs SleekFlow
Free trial · from $49/mo
- Wati vs respond.io
Free trial · from $79/mo
Common questions
Is Wati free?
No, Wati is a paid product, but you can try it first. 7-day free trial.
How much does Wati cost?
Wati lists 3 plans. Growth: $59 per month for up to 3 users, billed annually ($69 billed monthly). Pro: $119 per month for up to 5 users, billed annually ($149 billed monthly). Business: $279 per month for up to 5 users, billed annually ($349 billed monthly). Prices were read from wati.io on Oct 18, 2026.
What platforms does Wati work on?
Wati is available on Web, iOS and Android.
Does Wati offer any discounts?
Wati publicly lists the following: Save up to 25% with yearly billing.
Does Wati have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Wati is listed for Web, iOS and Android.
Does Wati have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Wati is listed for Web, iOS and Android.
Is Wati open source?
Wati is not described as open source on its own site, as read on Oct 18, 2026.
Does Wati have an API?
Yes. Wati offers a public API, according to its own site.
What does Wati integrate with?
Wati's listing names Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. A listing names up to eight integrations, so it may connect to more.
Who makes Wati?
Wati is made by Clare.ai Limited. It dates from 2020.
What are the alternatives to Wati?
The closest alternatives to Wati in our directory are AiSensy, Interakt, Gallabox, SleekFlow and respond.io. Each one has a side-by-side comparison with Wati.
How does Wati compare with other SMS and chat marketing tools?
Wati's GPA of 2.4 is higher than 9 of the 14 other SMS and chat marketing tools we grade, and level with 3. It stands best on features (B, above 9 of 14) and worst on ease of use (C, above 0).
Is Wati good value for money?
ToolGPA grades Wati C for value for money. Its paid plans start at $59 a month, against a middle price of $26.59 for the category: 12 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Wati?
To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. It costs $708 a year. What you could not make: The WhatsApp Business API, which Meta opens only through approved partners. One mailbox that several people work at once. Email sent in volume that still reaches the inbox. A chatbot builder hooked into the messaging apps. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.