The Wati Insider’s Guide
Everything we know about Wati in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wati
The Insider’s Guide
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Wati’s own pages.
Made by Clare.ai Limited · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wati’s own pages, its app-store listings and our grades. Every fact in it is on Wati’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 9 of the 14 other SMS and chat marketing tools we grade
Wati is a WhatsApp Business API platform that also brings Instagram, Messenger and TikTok messages into one team inbox. It sends broadcast campaigns, runs no-code chatbots and click-to-WhatsApp ad flows, and links to Shopify for catalogs and abandoned-cart messages. Plans are a monthly fee with a set number of users, and Meta's per-message charges come on top.
To get you started, here are 9 things to know about Wati, taken from its own pages and our grades.
It does broadcasts, no-code chatbots, click-to-WhatsApp ads and Shopify cart reminders.
- 1
Best for shops selling and answering customers on WhatsApp
Wati is a WhatsApp Business API platform with a team inbox that also pulls in Instagram, Messenger and TikTok.
- 2
Paid plans start at $59 a month
As its pricing page puts it: $59 per month for up to 3 users, billed annually ($69 billed monthly).
- 3
You can try it first
7-day free trial
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Team inbox for several channels
WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- 6
Broadcast campaigns
Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- 7
No-code chatbots
Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- 8
A 2.4 GPA, above 9 of 14
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
Wati at a glance
- Pricing
- Free trial, from $59 per month for up to 3 users, billed annually ($69 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial
- Runs on
- Web, iOS, Android
- Made by
- Clare.ai Limited, since 2020
- Category
- SMS & Chat Marketing
- Our grade
- 2.4 GPA, fair
The report card
Best for shops selling and answering customers on WhatsApp
Wati is a WhatsApp Business API platform with a team inbox that also pulls in Instagram, Messenger and TikTok. It does broadcasts, no-code chatbots, click-to-WhatsApp ads and Shopify cart reminders. Growth is $59 a month billed yearly for 3 users, but it covers 1 channel and caps automation runs, and Meta charges for every WhatsApp message on top.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Growth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | C | No free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | B | The whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | C | No App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | B | Web, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wati is for
- Great if you sell online and send order updates and cart reminders over WhatsApp
- Handy when you run click-to-WhatsApp ads on Facebook and Instagram
- Good for a small team sharing one WhatsApp number
Who it is not for
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40
- Skip it if you might want your money back, as payments aren't refunded after you cancel
Good to know
Good for
- Online shops that sell and send order updates over WhatsApp
- Teams running click-to-WhatsApp ads on Facebook and Instagram
- Support and sales teams sharing one WhatsApp number
Worth knowing
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$59
A month to start
Wati is a paid product with a free trial, starting at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Against its WhatsApp rivals, the fairer test here, that's mid-pack.
Growth
$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro
$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business
$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Trying it first
7-day free trial
Read from wati.io on Oct 18, 2026.
Ways to pay less
Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Stated on wati.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
WhatsApp Business API inbox with broadcasts, chatbots and ad flows. Here is what it does, as its own site describes it, and what it covers: public API, AI features, shared inbox, marketing automation, whatsApp messaging, chatbots.
Web, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make.
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Where it runs
- Web
- iOS
- Android
What it works with
- Shopify
- HubSpot
- Salesforce
- Zoho CRM
- WooCommerce
- Klaviyo
- Zapier
- Make
Wati is made by Clare.ai Limited, and has been around since 2020.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
9/14
Other SMS and chat marketing tools it is graded above
Wati's GPA of 2.4 is higher than 9 of the 14 other SMS and chat marketing tools we grade, and level with 3.
It stands best on features (B, above 9 of 14) and worst on ease of use (C, above 0).
Its paid plans start at $59 a month, against a middle price of $26.59 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Wati’s own letter is outlined.
- CValue for moneyAbove 3 of 14
- CFree plan and trialAbove 1 of 14
- BFeaturesAbove 9 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 1 of 14
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Wati is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
It costs $708 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- One mailbox that several people work at once.
- Email sent in volume that still reaches the inbox.
- A chatbot builder hooked into the messaging apps.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Shopify, HubSpot and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wati’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AiSensy, Interakt, Gallabox, SleekFlow and respond.io
The 5 tools Wati is most often weighed against, with where each one differs from it.
- 2.4GPA
AiSensy
Free plan · from $40.50/mo
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads.
- AiSensy has a free plan. Wati does not, though it has a free trial.
- 2.6GPA
Interakt
Free trial · from ₹999/mo
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands.
- 2.2GPA
Gallabox
Free trial · from $112/mo
WhatsApp, Instagram and web chat with AI agents for lead follow-up.
- Gallabox also covers AI support agent.
- 2.2GPA
SleekFlow
Free trial · from $49/mo
Shared inbox and AI agents for WhatsApp, social chats, SMS and email.
- Wati also covers chatbots.
- SleekFlow also covers AI support agent.
- 2.6GPA
respond.io
Free trial · from $79/mo
Team inbox for WhatsApp, social chats, email and calls with AI agents.
- Wati also covers marketing automation, whatsApp messaging and chatbots.
- respond.io also covers workflow automation, live chat and AI support agent.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wati free?
No, Wati is a paid product, but you can try it first. 7-day free trial.
How much does Wati cost?
Wati lists 3 plans. Growth: $59 per month for up to 3 users, billed annually ($69 billed monthly).
What platforms does Wati work on?
Wati is available on Web, iOS and Android.
Does Wati offer any discounts?
Wati publicly lists the following: Save up to 25% with yearly billing.
Does Wati have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Wati is listed for Web, iOS and Android.
Does Wati have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Wati is listed for Web, iOS and Android.
Is Wati open source?
Wati is not described as open source on its own site, as read on Oct 18, 2026.
Does Wati have an API?
Yes. Wati offers a public API, according to its own site.
What does Wati integrate with?
Wati's listing names Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make.
Who makes Wati?
Wati is made by Clare.ai Limited. It dates from 2020.
What are the alternatives to Wati?
The closest alternatives to Wati in our directory are AiSensy, Interakt, Gallabox, SleekFlow and respond.io.
How does Wati compare with other SMS and chat marketing tools?
Wati's GPA of 2.4 is higher than 9 of the 14 other SMS and chat marketing tools we grade, and level with 3.
Is Wati good value for money?
ToolGPA grades Wati C for value for money. Its paid plans start at $59 a month, against a middle price of $26.59 for the category: 12 of the 13 others that charge start lower.
Could I make my own version of Wati?
To replace Wati you would be making the WhatsApp Business API, which Meta opens only through approved partners.
Where this guide comes from
The prices, plans, platforms and features were read from Wati’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Wati's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Clare.ai Limited. Prices change, so check wati.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wati, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wati
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wati: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/wati
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/wati/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after Wati, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 15 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wati’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Wati is a trademark of its owner, and this guide is not made, paid for or approved by Clare.ai Limited. Prices and plans change: check wati.io before you buy.