Chatrace review (2026): is it worth $39 a month?
AI chatbot and inbox for Messenger, Instagram and WhatsApp
Black Friday: is there a Chatrace sale?
Chatrace report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for chatbots across WhatsApp and Messenger
Chatrace builds chatbots and AI agents for WhatsApp, Instagram and Messenger, at $39 a month for 3,000 contacts. Larger lists need a conversation with the vendor, and Meta's WhatsApp fees are not in the plan price.
Who Chatrace is for
- Fits if you want a chatbot on Instagram and Messenger as well as WhatsApp
- Works for agencies wanting a whitelabel offer
Who Chatrace is not for
- Skip it if you want a free plan, as only a 7-day trial is offered
- Pricey if your list passes 3,000 contacts, as the page gives no further steps
- Watch out: Meta's WhatsApp fees are on top and not listed
- Watch out: whitelabel shows 499 with no billing period
- Skip it if you want a native app, as none is listed
Why Chatrace gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$39 a month for 3,000 contacts, just above the $36 chat-tools middle.
- CFree plan and trialA 7-day trial with no card, and no free plan.
- CFeaturesAI agents, flow builder, inbox, comment automation, broadcasts and whitelabel. Anything over 3,000 contacts is by conversation.
- CEase of useNo store rating on record. You build flows and connect channels.
- BPlatforms and integrationsWeb with Messenger, Instagram and the WhatsApp Business API. No apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from Chatrace's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/chatrace#review"><img src="https://toolgpa.com/badge/chatrace.svg" alt="Chatrace: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Chatrace stands among SMS and chat marketing tools
Chatrace's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 19 of 77) and worst on features (C, above 3).
Its paid plans start at $39 a month, against a middle price of $36 for the category: 26 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Chatrace’s own letter is outlined.
- CValue for moneyAbove 15 of 77, level with 50
- CFree plan and trialAbove 41 of 77, level with 36
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- BPlatforms and integrationsAbove 19 of 77, level with 58
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Chatrace, or make your own?
Keep it
To replace Chatrace you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- One mailbox that several people work at once.
- An AI model answering your customers from your own help articles.
- Email sent in volume that still reaches the inbox.
- Texts to thousands of numbers, registered with the carriers.
- A builder that other people can use without writing code.
- A chatbot builder hooked into the messaging apps.
What this rests on. Chatrace’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Chatrace?
Chatrace is a chatbot and customer messaging platform that automates conversations on Facebook Messenger, Instagram, WhatsApp, SMS and email. It combines AI agents trained on a business's own files with a drag-and-drop flow builder, a shared inbox with human takeover and a small CRM. A whitelabel version lets agencies resell it under their own brand.
Worth knowing
- The listed Pro price covers up to 3,000 contacts per account; larger lists need a conversation with the vendor, as the page shows no further steps.
- Pricing is per account (chatbot); one account can have several channels and unlimited accounts can be created.
- The whitelabel offer shows 499 with 50 client accounts and 500,000 contacts, but the page text gives no billing period.
- WhatsApp message fees charged by Meta are not part of the plan price, and the page does not list them.
Key features
- AI agents
- Agents trained on your files and business data answer support questions, qualify leads and handle sales questions. The vendor says no separate OpenAI account is needed.
- Drag-and-drop flow builder
- Build conversation flows without code and install them as templates in other accounts.
- Omnichannel inbox
- One team inbox for Messenger, Instagram and WhatsApp conversations, with human takeover from the bot.
- Comment and story automation
- Reply automatically to Facebook and Instagram comments and to Instagram story mentions.
- WhatsApp broadcasts
- Send campaigns and updates through the official WhatsApp Business API.
- Whitelabel for agencies
- A separate whitelabel offer lets an agency use its own domain, name and logo and set its own prices for clients.
Chatrace pricing
As of Nov 13, 2026, Chatrace is a paid product with a free trial, starting at $39 per month for up to 3,000 contacts.
- Starts at
- $39 per month for up to 3,000 contacts
- Free plan
- None
- Free trial
- 7-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Pro | $39per month for up to 3,000 contacts | AI agents, omnichannel inbox with human takeover, CRM and sales pipelines, unlimited team members and all integrations. Price rises with contacts beyond 3,000. |
Read from chatrace.com on Nov 13, 2026. Prices change, so confirm with Chatrace before you buy.
Works with
- Facebook Messenger
- WhatsApp Business API
Chatrace alternatives
- Chatrace vs Manychat
Free plan · from $169/yr
- Chatrace vs Chatfuel
Free trial · from $18/mo
- Chatrace vs Botsify
From $149/mo
- Chatrace vs BotPenguin
Free plan · from $29/mo
- Chatrace vs Landbot
Free plan · from $36/mo
Common questions
Does Chatrace have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Chatrace is listed for Web.
Does Chatrace have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Chatrace is listed for Web.
Is Chatrace open source?
Chatrace is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.