360dialog review (2026): is it worth €49 a month?
WhatsApp Business API access priced per number, plus a partner plan
Black Friday: is there a 360dialog sale?
360dialog report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for a direct WhatsApp Business API connection
360dialog gives direct access to the WhatsApp Business API from EUR 49 per number a month, with no markup on Meta's fees. Meta's message fees come on top and vary by country, and the Regular plan is an API connection, so the inbox and bulk sending come with Premium add-ons.
Who 360dialog is for
- Fits if you want the WhatsApp Business API directly, with no markup
- Works for developers or agencies running several numbers
Who 360dialog is not for
- Skip it if you want a free plan or trial, as none is listed
- Watch out: Meta's per-message fees are on top and are not listed on the pricing page
- Pricey if you run several numbers, as the fee is per number
- Tight if you want an inbox or bulk sending, which come from Premium at EUR 99
- Watch out: only euro prices could be read
Why 360dialog gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyEUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top.
- FFree plan and trialNo free plan and no trial on the pages read.
- CFeaturesAPI access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium.
- DEase of useNo store rating on record. The Regular plan is an API connection, so it takes a developer.
- BPlatforms and integrationsWeb with Zapier, Make and n8n. No apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from 360dialog's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/360dialog#review"><img src="https://toolgpa.com/badge/360dialog.svg" alt="360dialog: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where 360dialog stands among SMS and chat marketing tools
360dialog's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0).
Its paid plans start at about $54.74 a month, against a middle price of $36 for the category: 35 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 29 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. 360dialog’s own letter is outlined.
- CValue for moneyAbove 15 of 77, level with 50
- FFree plan and trialAbove 0 of 77, level with 23
- CFeaturesAbove 3 of 77, level with 61
- DEase of useAbove 0 of 77, level with 4
- BPlatforms and integrationsAbove 19 of 77, level with 58
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep 360dialog, or make your own?
Keep it
To replace 360dialog you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 62 of the 77 other SMS and chat marketing tools grade higher. It costs $656.91 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- Connections to other products, each kept working as those products change.
- A chatbot builder hooked into the messaging apps.
What this rests on. 360dialog’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is 360dialog?
360dialog is an official WhatsApp Business Solution Provider that gives developers and software companies direct access to the WhatsApp API. Businesses pay a flat monthly fee per phone number and Meta's messaging fees on top. A separate partner platform lets software vendors manage many client accounts through one API.
Worth knowing
- Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them.
- Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one.
- The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ.
- The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium.
Key features
- Direct WhatsApp API access
- Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers.
- No markup on Meta fees
- The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees.
- Partner platform
- Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing.
- Support tiers and escalation
- All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium.
- Inbox, broadcast and automation add-ons
- Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface.
- Marketplace and performance messaging
- A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies.
360dialog pricing
As of Nov 13, 2026, 360dialog is a paid product, starting at €49 per number / month, plus Meta WhatsApp messaging fees.
- Starts at
- €49 per number / month, plus Meta WhatsApp messaging fees
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Regular | €49per number / month, plus Meta WhatsApp messaging fees | API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations. |
| Premium | €99per number / month, plus Meta WhatsApp messaging fees | Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons. |
| Scale | €500per number / month, plus Meta WhatsApp messaging fees | Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second. |
| Partner Platform Starter | €250per month, plus a charge per regular channel | For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50. |
Read from 360dialog.com on Nov 13, 2026. Prices change, so confirm with 360dialog before you buy.
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Common questions
Does 360dialog have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. 360dialog is listed for Web.
Does 360dialog have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. 360dialog is listed for Web.
Is 360dialog open source?
360dialog is not described as open source on its own site, as read on Nov 13, 2026.
Does 360dialog have an API?
Yes. 360dialog offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.