360dialog vs Sinch (2026): which should you pick?
As of Nov 13, 2026, Sinch grades higher than 360dialog: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Sinch grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
360dialog
WhatsApp Business API access priced per number, plus a partner plan
Which one is for you
Pick 360dialog if
- Fits if you want the WhatsApp Business API directly, with no markup
- Works for developers or agencies running several numbers
Look elsewhere if
- Skip it if you want a free plan or trial, as none is listed
- Watch out: Meta's per-message fees are on top and are not listed on the pricing page
- Pricey if you run several numbers, as the fee is per number
- Tight if you want an inbox or bulk sending, which come from Premium at EUR 99
- Watch out: only euro prices could be read
Pick Sinch if
- Fits if you're a developer who wants messaging and voice APIs from one vendor
- Works for larger companies that already buy through sales
Look elsewhere if
- Skip it if you want a plan price you can read: the applications point to contact sales
- Not for you if you need a free trial, as none is on record
- Watch out: the pricing page doesn't say which country its SMS rates are for
- Pricey if you need toll-free ($2 a month) or short codes, which are priced separately
How we grade them
| 1.6GPA360dialogWeak | 2.0GPASinchFair | |
|---|---|---|
| Value for money | CEUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top. | CNo plan prices for the applications. SMS lists $0.0078 per 10DLC message and $1 a month per number, plus carrier fees, so there is no monthly figure to set against the category. |
| Free plan and trial | FNo free plan and no trial on the pages read. | FNo free plan and no trial on record, so nothing to try before paying per message. |
| Features | CAPI access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium. | BMessaging, voice, email and verification APIs plus a chatbot builder and contact center. Nothing in the listing shows a gap in the core job. |
| Ease of use | DNo store rating on record. The Regular plan is an API connection, so it takes a developer. | CNo store rating on record. An API platform where numbers, registration and routes come before the first send. |
| Platforms and integrations | BWeb with Zapier, Make and n8n. No apps are listed. | BWeb platform and APIs, with Adobe, Emarsys, SAP, HubSpot and Shopify named. No apps on record. |
| Best for | a direct WhatsApp Business API connection | messaging and voice APIs for developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: 360dialog and Sinch. How we grade
Where they differ
- 360dialog also covers workflow automation.
- Sinch also covers email campaigns and sMS marketing.
At a glance
| 360dialog | Sinch | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | €49 per number / month, plus Meta WhatsApp messaging fees | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | 360dialog GmbH | Sinch |
| Price read from | 360dialog.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
360dialog
- Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them.
- Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one.
- The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ.
- The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium.
Sinch
- No plan prices are published for the applications; Sinch's own pages mostly point to contact sales.
- SMS is pay as you go: the SMS page lists $0.0078 per outbound 10DLC message, $0.02 per MMS, and $1 a month for a 10DLC number, plus carrier fees.
- Toll-free numbers are $2 a month and short codes are priced separately, with a lease fee.
- The pricing page does not say which country its listed SMS rates are for; check the country selector.
Key features
360dialog
- Direct WhatsApp API access
- Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers.
- No markup on Meta fees
- The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees.
- Partner platform
- Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing.
- Support tiers and escalation
- All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium.
- Inbox, broadcast and automation add-ons
- Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface.
- Marketplace and performance messaging
- A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies.
Sinch
- Messaging APIs
- APIs send SMS, MMS, RCS and WhatsApp messages, with email, voice and verification APIs on the same account.
- Messaging platform for marketers
- A ready-made application for sending campaigns on SMS, RCS and WhatsApp, aimed at marketing teams rather than developers.
- Chatbot builder and contact center
- Applications for building chatbots and for handling customer care conversations across channels.
- Email platform
- A separate application for email campaigns, sold alongside the messaging products.
- Direct operator connections
- Sinch says it connects directly to more than 600 operators across 190+ countries, with routing and fraud prevention built in.
Plans
360dialog
Regular€49
per number / month, plus Meta WhatsApp messaging fees
API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations.
Premium€99
per number / month, plus Meta WhatsApp messaging fees
Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons.
Scale€500
per number / month, plus Meta WhatsApp messaging fees
Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second.
Partner Platform Starter€250
per month, plus a charge per regular channel
For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50.
Sinch
Pricing could not be confirmed. See sinch.com.
Common questions
Which is cheaper, 360dialog or Sinch?
As of Nov 13, 2026, 360dialog starts at €49 per number / month, plus Meta WhatsApp messaging fees, and Sinch has no price we could confirm.
Which has a free plan, 360dialog or Sinch?
As of Nov 13, 2026, neither 360dialog nor Sinch has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.