360dialog vs Infobip (2026): which should you pick?
As of Nov 13, 2026, Infobip grades higher than 360dialog: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Infobip grades higher on the free plan, features and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
360dialog
WhatsApp Business API access priced per number, plus a partner plan
Infobip
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
Which one is for you
Pick 360dialog if
- Fits if you want the WhatsApp Business API directly, with no markup
- Works for developers or agencies running several numbers
Look elsewhere if
- Skip it if you want a free plan or trial, as none is listed
- Watch out: Meta's per-message fees are on top and are not listed on the pricing page
- Pricey if you run several numbers, as the fee is per number
- Tight if you want an inbox or bulk sending, which come from Premium at EUR 99
- Watch out: only euro prices could be read
Pick Infobip if
- Fits if you're a developer or platform sending messages at volume over several channels
- Works for businesses that want SMS, WhatsApp and a contact center from one vendor
Look elsewhere if
- Skip it if you want a price you can read before you sign up
- Not for you if you're a small shop texting a few hundred customers
- Watch out: per-message cost varies by country, network and discounts, so the estimate is only an estimate
- Watch out: the trial terms aren't stated, so check them before you rely on it
How we grade them
| 1.6GPA360dialogWeak | 2.2GPAInfobipFair | |
|---|---|---|
| Value for money | CEUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top. | CNo plans or fixed prices are published. SMS is pay as you go and the page only gives an estimate by country and volume, so there is nothing to grade against the category's $40.50 middle. |
| Free plan and trial | FNo free plan and no trial on the pages read. | D'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed. |
| Features | CAPI access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium. | BCovers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools. Nothing in the listing shows a gap in the messaging job. |
| Ease of use | DNo store rating on record. The Regular plan is an API connection, so it takes a developer. | CNo store rating on record. It's an API-first platform with channels, senders and routes to set up before anything goes out. |
| Platforms and integrations | BWeb with Zapier, Make and n8n. No apps are listed. | BWeb platform with APIs across many channels. The listing names no integrations and no apps. |
| Best for | a direct WhatsApp Business API connection | messaging APIs for high-volume senders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: 360dialog and Infobip. How we grade
Where they differ
- 360dialog also covers workflow automation.
- Infobip also covers marketing automation and sMS marketing.
At a glance
| 360dialog | Infobip | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | €49 per number / month, plus Meta WhatsApp messaging fees | Not published |
| Free plan | None | None |
| Free trial | None listed | 'Try for free' sign-up offered; trial terms are not stated on the pricing page. |
| Web | ||
| Made by | 360dialog GmbH | Infobip |
| Price read from | 360dialog.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
360dialog
- Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them.
- Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one.
- The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ.
- The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium.
Infobip
- No plans or fixed prices are published. SMS is pay as you go, and the page gives an estimate through a country and volume calculator.
- The exact price per message varies by destination country, network and discounts, per the pricing page.
- Separate pricing sections exist for SMS, email, Viber, WhatsApp Business Platform and voice.
Key features
360dialog
- Direct WhatsApp API access
- Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers.
- No markup on Meta fees
- The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees.
- Partner platform
- Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing.
- Support tiers and escalation
- All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium.
- Inbox, broadcast and automation add-ons
- Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface.
- Marketplace and performance messaging
- A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies.
Infobip
- Programmable channels
- SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- AI chatbot builder and AI agents
- Build conversational agents that answer customers on messaging channels.
- Journey orchestration
- Automate omnichannel marketing journeys across channels.
- Cloud contact center
- A contact center product for handling customer conversations.
- Customer data platform
- Unify customer data for targeting messages.
- Authentication and number lookup
- Verification messages, OTP fraud blocking and number lookup.
Plans
360dialog
Regular€49
per number / month, plus Meta WhatsApp messaging fees
API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations.
Premium€99
per number / month, plus Meta WhatsApp messaging fees
Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons.
Scale€500
per number / month, plus Meta WhatsApp messaging fees
Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second.
Partner Platform Starter€250
per month, plus a charge per regular channel
For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50.
Infobip
Pricing could not be confirmed. See infobip.com.
Common questions
Which is cheaper, 360dialog or Infobip?
As of Nov 13, 2026, 360dialog starts at €49 per number / month, plus Meta WhatsApp messaging fees, and Infobip has no price we could confirm.
Which has a free plan, 360dialog or Infobip?
As of Nov 13, 2026, neither 360dialog nor Infobip has a free plan. Infobip has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.