Clickatell vs Infobip (2026): which should you pick?
As of Nov 12, 2026, Infobip grades higher than Clickatell: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Infobip grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Infobip
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
Free trial
Which one is for you
Pick Clickatell if
- Fits if you are a large brand that wants chat commerce and SMS in one platform
- Works for developers who want an SMS API with global reach
Look elsewhere if
- Skip it if you want a published price, as platform pricing goes through sales
- Too light for a quick start: the pricing page is an estimate tool, so a country's rate was not captured
- Not for you if you are a small team, since the site says it serves large global brands
- Watch out: only a web platform and APIs are listed, with no mobile or desktop apps
Pick Infobip if
- Fits if you're a developer or platform sending messages at volume over several channels
- Works for businesses that want SMS, WhatsApp and a contact center from one vendor
Look elsewhere if
- Skip it if you want a price you can read before you sign up
- Not for you if you're a small shop texting a few hundred customers
- Watch out: per-message cost varies by country, network and discounts, so the estimate is only an estimate
- Watch out: the trial terms aren't stated, so check them before you rely on it
How we grade them
| 1.6GPAClickatellWeak | 2.2GPAInfobipFair | |
|---|---|---|
| Value for money | CNo plan price is published; platform pricing goes through sales and SMS rates come from a calculator, so it sits at the middle. | CNo plans or fixed prices are published. SMS is pay as you go and the page only gives an estimate by country and volume, so there is nothing to grade against the category's $40.50 middle. |
| Free plan and trial | FNo free plan and no trial on the pages read. | D'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed. |
| Features | CBroadcasts, automations, AI chatbots, a live agent inbox and in-chat payments. It is aimed at large brands, and the pages show little for small teams. | BCovers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools. Nothing in the listing shows a gap in the messaging job. |
| Ease of use | CNo store rating on record. Platform and API setup with sales involvement. | CNo store rating on record. It's an API-first platform with channels, senders and routes to set up before anything goes out. |
| Platforms and integrations | CWeb platform and APIs only; no separate mobile or desktop apps are listed. | BWeb platform with APIs across many channels. The listing names no integrations and no apps. |
| Best for | large brands sending chat and SMS at scale | messaging APIs for high-volume senders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clickatell and Infobip. How we grade
Where they differ
- Clickatell also covers workflow automation and AI agents.
- Infobip also covers marketing automation.
In commonWebPublic APISMS marketingWhatsApp messagingChatbots
At a glance
| Clickatell | Infobip | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | 'Try for free' sign-up offered; trial terms are not stated on the pricing page. |
| Web | ||
| Made by | Clickatell | Infobip |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Clickatell
- No plan prices are published: platform pricing goes through the sales team, and SMS rates come from a country-by-country calculator.
- The pricing page we could read is an interactive estimate tool, so the rates for a given country were not captured.
- The site says it serves large global brands, so small teams may find it heavier than they need.
- Pages read list a web platform and APIs only, with no separate desktop or mobile apps.
Infobip
- No plans or fixed prices are published. SMS is pay as you go, and the page gives an estimate through a country and volume calculator.
- The exact price per message varies by destination country, network and discounts, per the pricing page.
- Separate pricing sections exist for SMS, email, Viber, WhatsApp Business Platform and voice.
Key features
Clickatell
- Broadcasts
- Campaigns are defined, personalized and scheduled across countries and time zones, from a web interface or through the API, with sign-up and opt-out management.
- Automations
- A drag-and-drop workflow editor and integration hub build automated self-service journeys, with buttons, lists and catalogs inside chat.
- AI chatbots
- Chatbots can be trained on business-specific information, and Clickatell describes a private model kept in a secure environment.
- Live agent inbox
- A unified inbox lets agents take over chats, transfer them between agents and departments, and use tags, notes and chat history.
- In-chat payments
- Customers can pay inside the chat thread through a hosted checkout page or a one-tap tokenized flow.
Infobip
- Programmable channels
- SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- AI chatbot builder and AI agents
- Build conversational agents that answer customers on messaging channels.
- Journey orchestration
- Automate omnichannel marketing journeys across channels.
- Cloud contact center
- A contact center product for handling customer conversations.
- Customer data platform
- Unify customer data for targeting messages.
- Authentication and number lookup
- Verification messages, OTP fraud blocking and number lookup.
Plans
Clickatell
Pricing could not be confirmed. See clickatell.com.
Infobip
Pricing could not be confirmed. See infobip.com.
Common questions
Which is cheaper, Clickatell or Infobip?
As of Nov 12, 2026, Clickatell has no price we could confirm, and Infobip has no price we could confirm.
Which has a free plan, Clickatell or Infobip?
As of Nov 12, 2026, neither Clickatell nor Infobip has a free plan. Infobip has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.