ClickSend vs Infobip (2026): which should you pick?
As of Nov 12, 2026, Infobip grades higher than ClickSend: 2.2 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Infobip grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ClickSend
Prepaid SMS and MMS sending by app, API or email, with no monthly fee
Infobip
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
Which one is for you
Pick ClickSend if
- Fits if you send occasional SMS and want no monthly fee
- Works for developers who want an SMS API on prepaid credit
Look elsewhere if
- Pricey if you send little: $20 buys about 48 US messages
- Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
- Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
- Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
- Watch out: the page defaulted to Malaysia, so the figures here are the US view
Pick Infobip if
- Fits if you're a developer or platform sending messages at volume over several channels
- Works for businesses that want SMS, WhatsApp and a contact center from one vendor
Look elsewhere if
- Skip it if you want a price you can read before you sign up
- Not for you if you're a small shop texting a few hundred customers
- Watch out: per-message cost varies by country, network and discounts, so the estimate is only an estimate
- Watch out: the trial terms aren't stated, so check them before you rely on it
How we grade them
| 1.8GPAClickSendWeak | 2.2GPAInfobipFair | |
|---|---|---|
| Value for money | CNo subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle. | CNo plans or fixed prices are published. SMS is pay as you go and the page only gives an estimate by country and volume, so there is nothing to grade against the category's $40.50 middle. |
| Free plan and trial | DA free trial is offered but its terms are not stated on the pricing page. No free plan. | D'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed. |
| Features | CIt does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform. | BCovers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools. Nothing in the listing shows a gap in the messaging job. |
| Ease of use | CNo store rating on record. You top up credit, add numbers and wire the API. | CNo store rating on record. It's an API-first platform with channels, senders and routes to set up before anything goes out. |
| Platforms and integrations | CWeb only, plus an API and email to SMS. No integrations are listed. | BWeb platform with APIs across many channels. The listing names no integrations and no apps. |
| Best for | prepaid SMS with no monthly fee | messaging APIs for high-volume senders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickSend and Infobip. How we grade
Where they differ
- ClickSend also covers business texting.
- Infobip also covers marketing automation, whatsApp messaging and chatbots.
At a glance
| ClickSend | Infobip | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 minimum top-up, then $0.0281 per SMS in the US | Not published |
| Free plan | None | None |
| Free trial | Free trial offered ('Start free trial'); its terms are not stated on the pricing page. | 'Try for free' sign-up offered; trial terms are not stated on the pricing page. |
| Web | ||
| Made by | ClickSend | Infobip |
| Price read from | clicksend.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
ClickSend
- There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
- Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
- A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
- The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.
Infobip
- No plans or fixed prices are published. SMS is pay as you go, and the page gives an estimate through a country and volume calculator.
- The exact price per message varies by destination country, network and discounts, per the pricing page.
- Separate pricing sections exist for SMS, email, Viber, WhatsApp Business Platform and voice.
Key features
ClickSend
- Bulk and two-way SMS
- Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.
- SMS API and email to SMS
- Trigger messages from a website or app through the API, or by emailing a gateway address.
- MMS and RCS
- Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.
- Contact segmenting
- Split contact lists into segments before a send.
- Unlimited users
- The pricing page says there are no extra seat charges.
- Other channels on one balance
- The same credit also pays for voice calls, email, fax and postal letters.
Infobip
- Programmable channels
- SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- AI chatbot builder and AI agents
- Build conversational agents that answer customers on messaging channels.
- Journey orchestration
- Automate omnichannel marketing journeys across channels.
- Cloud contact center
- A contact center product for handling customer conversations.
- Customer data platform
- Unify customer data for targeting messages.
- Authentication and number lookup
- Verification messages, OTP fraud blocking and number lookup.
Plans
ClickSend
Boost$20
one-time top-up, used as you go
$0.0281 per US SMS when you top up from $20 (about 48 messages).
Growth$100
one-time top-up, used as you go
$0.0200 per US SMS when you top up from $100 (about 266 messages).
Scale$1,000
one-time top-up, used as you go
$0.0129 per US SMS when you top up from $1,000 (about 2,977 messages).
Enterprise$2,000
one-time top-up, used as you go
$0.0092 per US SMS when you top up from $2,000 (about 6,138 messages).
Infobip
Pricing could not be confirmed. See infobip.com.
Ways to pay less
ClickSend
- Other savings
25% bonus credit on the first top-up
The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.
Infobip
No public discounts listed.
Common questions
Which is cheaper, ClickSend or Infobip?
As of Nov 12, 2026, ClickSend starts at $20 minimum top-up, then $0.0281 per SMS in the US, and Infobip has no price we could confirm.
Which has a free plan, ClickSend or Infobip?
As of Nov 12, 2026, neither ClickSend nor Infobip has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.