ClickSend vs SimpleTexting (2026): which should you pick?

Pick ClickSend if

• Fits if you send occasional SMS and want no monthly fee
• Works for developers who want an SMS API on prepaid credit

Look elsewhere if

• Pricey if you send little: $20 buys about 48 US messages
• Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
• Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
• Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
• Watch out: the page defaulted to Malaysia, so the figures here are the US view

Pick SimpleTexting if

• Fits if you're a small US business sending promotions and reminders by text
• Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

• Not for you if your customers are on WhatsApp or Instagram rather than plain texts
• Pricey if your team is big, as each user past 3 costs $20 a month
• Tight if you downgrade, as rolled-over credits are lost when you do
• Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
• Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

ClickSend

• There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
• Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
• A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
• The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.

SimpleTexting

• A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
• Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
• A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
• Rollover credits are lost if you downgrade your plan.

ClickSend

Bulk and two-way SMS

Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.

SMS API and email to SMS

Trigger messages from a website or app through the API, or by emailing a gateway address.

MMS and RCS

Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.

Contact segmenting

Split contact lists into segments before a send.

Unlimited users

The pricing page says there are no extra seat charges.

Other channels on one balance

The same credit also pays for voice calls, email, fax and postal letters.

SimpleTexting

Mass texting and MMS

Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.

Two-way messaging

Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.

Keywords, forms and pop-ups

Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.

Auto-replies and drip campaigns

Automatic replies and scheduled sequences of texts that go out after someone joins a list.

AI Assist

A message generator that drafts campaign texts, included on every plan.

Rollover credits

On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

ClickSend

• Boost$20

  one-time top-up, used as you go

  $0.0281 per US SMS when you top up from $20 (about 48 messages).

• Growth$100

  one-time top-up, used as you go

  $0.0200 per US SMS when you top up from $100 (about 266 messages).

• Scale$1,000

  one-time top-up, used as you go

  $0.0129 per US SMS when you top up from $1,000 (about 2,977 messages).

• Enterprise$2,000

  one-time top-up, used as you go

  $0.0092 per US SMS when you top up from $2,000 (about 6,138 messages).

SimpleTexting

• 500 credits$23.20

  per month for 500 credits, billed annually ($29 billed monthly)

  All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

• 1,000 credits$39.20

  per month for 1,000 credits, billed annually ($49 billed monthly)

  Same features with twice the credits; extra credits 5¢ each.

• 3,000 credits$87.20

  per month for 3,000 credits, billed annually ($109 billed monthly)

  Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

• 7,500 credits$183.20

  per month for 7,500 credits, billed annually ($229 billed monthly)

  Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

• 50,000 credits$719.20

  per month for 50,000 credits, billed annually ($899 billed monthly)

  Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

• CustomCustom

  Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

ClickSend

• Other savings

  25% bonus credit on the first top-up

  The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.

SimpleTexting

• Annual discount

  Save 20% with yearly billing

  SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

• Nonprofit

  15% off for nonprofits and churches

  Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.