ClickSend vs EZ Texting (2026): which should you pick?
As of Nov 12, 2026, EZ Texting grades higher than ClickSend: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
EZ Texting grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ClickSend
Prepaid SMS and MMS sending by app, API or email, with no monthly fee
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
Which one is for you
Pick ClickSend if
- Fits if you send occasional SMS and want no monthly fee
- Works for developers who want an SMS API on prepaid credit
Look elsewhere if
- Pricey if you send little: $20 buys about 48 US messages
- Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
- Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
- Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
- Watch out: the page defaulted to Malaysia, so the figures here are the US view
Pick EZ Texting if
- Fits if you're a small US or Canadian business starting out with text marketing
- Works for collecting sign-ups with keywords and QR codes on posters or receipts
Look elsewhere if
- Not for you if you have customers outside the US and Canada
- Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
- Tight if you send picture messages, as each MMS uses 3 of your 500 credits
- Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
- Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial
How we grade them
| 1.8GPAClickSendWeak | 2.2GPAEZ TextingFair | |
|---|---|---|
| Value for money | CNo subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle. | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. |
| Free plan and trial | DA free trial is offered but its terms are not stated on the pricing page. No free plan. | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. |
| Features | CIt does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform. | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. |
| Ease of use | CNo store rating on record. You top up credit, add numbers and wire the API. | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. |
| Platforms and integrations | CWeb only, plus an API and email to SMS. No integrations are listed. | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. |
| Best for | prepaid SMS with no monthly fee | text marketing for US and Canadian businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickSend and EZ Texting. How we grade
Where they differ
- EZ Texting also covers marketing automation and qR codes.
At a glance
| ClickSend | EZ Texting | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 minimum top-up, then $0.0281 per SMS in the US | $20 per month for 500 credits, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | Free trial offered ('Start free trial'); its terms are not stated on the pricing page. | 14-day free trial of the Launch plan |
| Web | ||
| iOS | ||
| Android | ||
| Made by | ClickSend | EZ Texting |
| Price read from | clicksend.com | eztexting.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
ClickSend
- There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
- Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
- A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
- The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
Key features
ClickSend
- Bulk and two-way SMS
- Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.
- SMS API and email to SMS
- Trigger messages from a website or app through the API, or by emailing a gateway address.
- MMS and RCS
- Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.
- Contact segmenting
- Split contact lists into segments before a send.
- Unlimited users
- The pricing page says there are no extra seat charges.
- Other channels on one balance
- The same credit also pays for voice calls, email, fax and postal letters.
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
Plans
ClickSend
Boost$20
one-time top-up, used as you go
$0.0281 per US SMS when you top up from $20 (about 48 messages).
Growth$100
one-time top-up, used as you go
$0.0200 per US SMS when you top up from $100 (about 266 messages).
Scale$1,000
one-time top-up, used as you go
$0.0129 per US SMS when you top up from $1,000 (about 2,977 messages).
Enterprise$2,000
one-time top-up, used as you go
$0.0092 per US SMS when you top up from $2,000 (about 6,138 messages).
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
Ways to pay less
ClickSend
- Other savings
25% bonus credit on the first top-up
The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
Common questions
Which is cheaper, ClickSend or EZ Texting?
As of Nov 12, 2026, ClickSend starts at $20 minimum top-up, then $0.0281 per SMS in the US, and EZ Texting starts at $20 per month for 500 credits, billed annually ($25 billed monthly).
Which has a free plan, ClickSend or EZ Texting?
As of Nov 12, 2026, neither ClickSend nor EZ Texting has a free plan. Both have a free trial.
Which platforms do ClickSend and EZ Texting run on?
As of Nov 12, 2026, only EZ Texting lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.