ClickSend review (2026): is it worth paying for?
Prepaid SMS and MMS sending by app, API or email, with no monthly fee
Black Friday: is there a ClickSend sale?
ClickSend report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for prepaid SMS with no monthly fee
ClickSend sends SMS and MMS by app, API or email from a prepaid balance with no monthly fee. Per-message prices fall from $0.0281 to $0.0092 only as you add more credit at once, carrier fees come on top, and the trial's terms are not stated.
Who ClickSend is for
- Fits if you send occasional SMS and want no monthly fee
- Works for developers who want an SMS API on prepaid credit
Who ClickSend is not for
- Pricey if you send little: $20 buys about 48 US messages
- Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
- Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
- Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
- Watch out: the page defaulted to Malaysia, so the figures here are the US view
Why ClickSend gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle.
- DFree plan and trialA free trial is offered but its terms are not stated on the pricing page. No free plan.
- CFeaturesIt does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform.
- CEase of useNo store rating on record. You top up credit, add numbers and wire the API.
- CPlatforms and integrationsWeb only, plus an API and email to SMS. No integrations are listed.
What these grades rest on. Graded from this listing, whose facts were read from ClickSend's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/clicksend#review"><img src="https://toolgpa.com/badge/clicksend.svg" alt="ClickSend: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where ClickSend stands among SMS and chat marketing tools
ClickSend's GPA of 1.8 is higher than 3 of the 31 other SMS and chat marketing tools we grade, and level with 3.
It stands best on value for money (C, above 6 of 31) and worst on free plan and trial (D, above 8).
Each grade against the category
Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. ClickSend’s own letter is outlined.
- CValue for moneyAbove 6 of 31, level with 20
- DFree plan and trialAbove 8 of 31, level with 6
- CFeaturesAbove 2 of 31, level with 20
- CEase of useAbove 0 of 31, level with 29
- CPlatforms and integrationsAbove 0 of 31, level with 4
Keep ClickSend, or make your own?
Keep it
To replace ClickSend you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 31 other SMS and chat marketing tools grade higher.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- Texts from a business number, registered with the carriers.
- An API that other software can build on.
What this rests on. ClickSend’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ClickSend?
ClickSend is a business messaging service that sends text messages, picture messages, voice, email, fax and post from one credit balance. Messages go out from a web dashboard, an API or integrations. Customers top up credit and pay per message instead of a subscription.
Worth knowing
- There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
- Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
- A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
- The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.
Key features
- Bulk and two-way SMS
- Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.
- SMS API and email to SMS
- Trigger messages from a website or app through the API, or by emailing a gateway address.
- MMS and RCS
- Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.
- Contact segmenting
- Split contact lists into segments before a send.
- Unlimited users
- The pricing page says there are no extra seat charges.
- Other channels on one balance
- The same credit also pays for voice calls, email, fax and postal letters.
ClickSend pricing
As of Nov 12, 2026, ClickSend is a paid product with a free trial, starting at $20 minimum top-up, then $0.0281 per SMS in the US.
- Starts at
- $20 minimum top-up, then $0.0281 per SMS in the US
- Free plan
- None
- Free trial
- Free trial offered ('Start free trial'); its terms are not stated on the pricing page.
| Plan | Price | What you get |
|---|---|---|
| Boost | $20one-time top-up, used as you go | $0.0281 per US SMS when you top up from $20 (about 48 messages). |
| Growth | $100one-time top-up, used as you go | $0.0200 per US SMS when you top up from $100 (about 266 messages). |
| Scale | $1,000one-time top-up, used as you go | $0.0129 per US SMS when you top up from $1,000 (about 2,977 messages). |
| Enterprise | $2,000one-time top-up, used as you go | $0.0092 per US SMS when you top up from $2,000 (about 6,138 messages). |
Read from clicksend.com on Nov 12, 2026. Prices change, so confirm with ClickSend before you buy.
Ways to pay less
- Other savings25% bonus credit on the first top-up
The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.
Stated on clicksend.com
ClickSend alternatives
- ClickSend vs SimpleTexting
Free trial · from $23.20/mo
- ClickSend vs EZ Texting
Free trial · from $20/mo
- ClickSend vs Textedly
Free trial · from $29/mo
Common questions
Does ClickSend have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. ClickSend is listed for Web.
Does ClickSend have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. ClickSend is listed for Web.
Is ClickSend open source?
ClickSend is not described as open source on its own site, as read on Nov 12, 2026.
Does ClickSend have an API?
Yes. ClickSend offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.