Gupshup vs Infobip (2026): which should you pick?
As of Nov 12, 2026, Infobip grades higher than Gupshup: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Infobip grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Infobip
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
Free trial
Which one is for you
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Pick Infobip if
- Fits if you're a developer or platform sending messages at volume over several channels
- Works for businesses that want SMS, WhatsApp and a contact center from one vendor
Look elsewhere if
- Skip it if you want a price you can read before you sign up
- Not for you if you're a small shop texting a few hundred customers
- Watch out: per-message cost varies by country, network and discounts, so the estimate is only an estimate
- Watch out: the trial terms aren't stated, so check them before you rely on it
How we grade them
| 2.0GPAGupshupFair | 2.2GPAInfobipFair | |
|---|---|---|
| Value for money | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. | CNo plans or fixed prices are published. SMS is pay as you go and the page only gives an estimate by country and volume, so there is nothing to grade against the category's $40.50 middle. |
| Free plan and trial | FNo free plan and no trial is listed, so the way in is the prepaid wallet. | D'Try for free' is offered, but the pricing page doesn't say how long it lasts or whether a card is needed. |
| Features | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. | BCovers SMS, WhatsApp, RCS, email, voice and Viber, plus a chatbot builder, contact center and journey tools. Nothing in the listing shows a gap in the messaging job. |
| Ease of use | CNo store rating on record. Channels, wallet and bots have to be set up. | CNo store rating on record. It's an API-first platform with channels, senders and routes to set up before anything goes out. |
| Platforms and integrations | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. | BWeb platform with APIs across many channels. The listing names no integrations and no apps. |
| Best for | brands sending WhatsApp, RCS and SMS from a wallet | messaging APIs for high-volume senders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gupshup and Infobip. How we grade
Where they differ
- Gupshup also covers AI agents.
In commonWebPublic APIMarketing automationSMS marketingWhatsApp messagingChatbots
At a glance
| Gupshup | Infobip | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | 'Try for free' sign-up offered; trial terms are not stated on the pricing page. |
| Web | ||
| Made by | Gupshup | Infobip |
| Price read from | gupshup.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Infobip
- No plans or fixed prices are published. SMS is pay as you go, and the page gives an estimate through a country and volume calculator.
- The exact price per message varies by destination country, network and discounts, per the pricing page.
- Separate pricing sections exist for SMS, email, Viber, WhatsApp Business Platform and voice.
Key features
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Infobip
- Programmable channels
- SMS, RCS, email, MMS, voice, live chat, WhatsApp, Viber, Messenger, Instagram and more, each available through an API.
- AI chatbot builder and AI agents
- Build conversational agents that answer customers on messaging channels.
- Journey orchestration
- Automate omnichannel marketing journeys across channels.
- Cloud contact center
- A contact center product for handling customer conversations.
- Customer data platform
- Unify customer data for targeting messages.
- Authentication and number lookup
- Verification messages, OTP fraud blocking and number lookup.
Plans
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Infobip
Pricing could not be confirmed. See infobip.com.
Common questions
Which is cheaper, Gupshup or Infobip?
As of Nov 12, 2026, Gupshup publishes no starting price, and Infobip has no price we could confirm.
Which has a free plan, Gupshup or Infobip?
As of Nov 12, 2026, neither Gupshup nor Infobip has a free plan. Infobip has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.