Gupshup review (2026): is it worth paying for?
WhatsApp, RCS, SMS and voice messaging with AI agents
Black Friday: is there a Gupshup sale?
Gupshup report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for brands sending WhatsApp, RCS and SMS from a wallet
Gupshup sends WhatsApp, RCS, SMS and voice messages with a no-code bot builder and AI agents. There is no monthly price: every message is charged from a prepaid wallet at country rates, and the US page shows a $0 platform fee while its FAQ still mentions a monthly fee.
Who Gupshup is for
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Who Gupshup is not for
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Why Gupshup gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle.
- FFree plan and trialNo free plan and no trial is listed, so the way in is the prepaid wallet.
- BFeaturesCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents.
- CEase of useNo store rating on record. Channels, wallet and bots have to be set up.
- BPlatforms and integrationsWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed.
What these grades rest on. Graded from this listing, whose facts were read from Gupshup's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Gupshup? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/gupshup#review"><img src="https://toolgpa.com/badge/gupshup.svg" alt="Gupshup: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Gupshup stands among SMS and chat marketing tools
Gupshup's GPA of 2.0 is higher than 7 of the 31 other SMS and chat marketing tools we grade, and level with 10.
It stands best on features (B, above 23 of 31) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. Gupshup’s own letter is outlined.
- CValue for moneyAbove 6 of 31, level with 20
- FFree plan and trialAbove 0 of 31, level with 7
- BFeaturesAbove 23 of 31, level with 8
- CEase of useAbove 0 of 31, level with 29
- BPlatforms and integrationsAbove 5 of 31, level with 26
Keep Gupshup, or make your own?
Keep it
To replace Gupshup you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 14 of the 31 other SMS and chat marketing tools grade higher.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- Texts to thousands of numbers, registered with the carriers.
- An AI agent, with the models and the safeguards behind it.
- Email sent in volume that still reaches the inbox.
- A chatbot builder hooked into the messaging apps.
- It plugs into other products, Shopify, Zoho and HubSpot among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Gupshup’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Gupshup?
Gupshup is a conversational messaging platform for sending campaigns and handling customer chats on WhatsApp, RCS, SMS, Truecaller and voice. Its pricing page lists no platform fee: a prepaid wallet pays for each message, and bots, AI agents and a live agent dashboard come with every account.
Worth knowing
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Key features
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Gupshup pricing
As of Nov 12, 2026, Gupshup is a paid product.
- Starts at
- Not published
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Pay as you go | $0per month platform fee, plus per-message rates from a prepaid wallet | No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free. |
| Enterprise | Custom | Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales. |
Read from gupshup.ai on Nov 12, 2026. Prices change, so confirm with Gupshup before you buy.
Works with
- Shopify
- Zoho
- HubSpot
- Salesforce
- MoEngage
- CleverTap
- Bloomreach
- Braze
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Common questions
Does Gupshup have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Gupshup is listed for Web.
Does Gupshup have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Gupshup is listed for Web.
Is Gupshup open source?
Gupshup is not described as open source on its own site, as read on Nov 12, 2026.
Does Gupshup have an API?
Yes. Gupshup offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.