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The Gupshup Insider’s Guide

Everything we know about Gupshup in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

Gupshup

The Insider’s Guide

WhatsApp, RCS, SMS and voice messaging with AI agents

Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Gupshup’s own pages.

Made by Gupshup · checked Nov 12, 2026 · toolgpa.com

2.0GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Gupshup’s own pages, its app-store listings and our grades. Every fact in it is on Gupshup’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.0

GPA, above 7 of the 31 other SMS and chat marketing tools we grade

Gupshup is a conversational messaging platform for sending campaigns and handling customer chats on WhatsApp, RCS, SMS, Truecaller and voice. Its pricing page lists no platform fee: a prepaid wallet pays for each message, and bots, AI agents and a live agent dashboard come with every account.

To get you started, here are 7 things to know about Gupshup, taken from its own pages and our grades.

Channels, wallet and bots have to be set up.
From our grade for ease of use
  1. 1

    Best for brands sending WhatsApp, RCS and SMS from a wallet

    Gupshup sends WhatsApp, RCS, SMS and voice messages with a no-code bot builder and AI agents.

  2. 2

    It runs on Web

    Web.

  3. 3

    Campaigns on several channels

    Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.

  4. 4

    No-code bot builder

    Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.

  5. 5

    AI agents

    Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.

  6. 6

    A 2.0 GPA, above 7 of 31

    That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.

  7. 7

    Keep it

    To replace Gupshup you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.

Gupshup at a glance

Pricing
Paid
Free plan
No
Free trial
None stated
Runs on
Web
Made by
Gupshup
Category
SMS & Chat Marketing
Our grade
2.0 GPA, fair

The report card

Best for brands sending WhatsApp, RCS and SMS from a wallet

Gupshup sends WhatsApp, RCS, SMS and voice messages with a no-code bot builder and AI agents. There is no monthly price: every message is charged from a prepaid wallet at country rates, and the US page shows a $0 platform fee while its FAQ still mentions a monthly fee.

ToolGPA report cardGupshupGraded Nov 12, 2026
SubjectGradeComment
Value for moneyCA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle.
Free plan and trialFNo free plan and no trial is listed, so the way in is the prepaid wallet.
FeaturesBCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents.
Ease of useCNo store rating on record. Channels, wallet and bots have to be set up.
Platforms and integrationsBWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed.
Grade point averageFair, out of 4.02.0

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Gupshup is for

  • Fits if you send WhatsApp and SMS campaigns and want to pay per message
  • Works for developers wiring messaging into a CRM

Who it is not for

  • Skip it if you want one monthly price, because every message is charged from a prepaid wallet
  • Watch out: sending pauses when the wallet balance runs out
  • Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
  • Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial

Good to know

Good for

  • Businesses that want WhatsApp, RCS and SMS on one account and wallet
  • Teams that want bots and AI agents without paying a monthly platform fee
  • Large brands negotiating volume rates directly

Worth knowing

  • There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
  • The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
  • Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
  • Gupshup is a platform for brands and developers, with no free trial or free plan listed.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

2

plans to choose from

Gupshup is a paid product.

No free plan and no trial is listed, so the way in is the prepaid wallet.
From our grade for free plan and trial

  • Pay as you go

    $0

    per month platform fee, plus per-message rates from a prepaid wallet

    No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.

  • Enterprise

    Custom

    Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.

Read from gupshup.ai on Nov 12, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

WhatsApp, RCS, SMS and voice messaging with AI agents. Here is what it does, as its own site describes it, and what it covers: public API, marketing automation, AI agents, sMS marketing, whatsApp messaging, chatbots.

Campaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job.
From our grade for features
Campaigns on several channels
Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
No-code bot builder
Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
AI agents
Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
Click-to-WhatsApp ads
Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
APIs and CRM connections
Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.

Where it runs

  • Web

What it works with

  • Shopify
  • Zoho
  • HubSpot
  • Salesforce
  • MoEngage
  • CleverTap
  • Bloomreach
  • Braze

Gupshup is made by Gupshup.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

7/31

Other SMS and chat marketing tools it is graded above

Gupshup's GPA of 2.0 is higher than 7 of the 31 other SMS and chat marketing tools we grade, and level with 10.

It stands best on features (B, above 23 of 31) and worst on free plan and trial (F, above 0).

Each grade against the category

Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. Gupshup’s own letter is outlined.

  • CValue for moneyAbove 6 of 31
  • FFree plan and trialAbove 0 of 31
  • BFeaturesAbove 23 of 31
  • CEase of useAbove 0 of 31
  • BPlatforms and integrationsAbove 5 of 31

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace Gupshup you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 14 of the 31 other SMS and chat marketing tools grade higher.

What you could not

  • The WhatsApp Business API, which Meta opens only through approved partners.
  • Texts to thousands of numbers, registered with the carriers.
  • An AI agent, with the models and the safeguards behind it.
  • Email sent in volume that still reaches the inbox.
  • A chatbot builder hooked into the messaging apps.
  • It plugs into other products, Shopify, Zoho and HubSpot among them, and has an API.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Gupshup’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Infobip, Sinch, Wati, Interakt and AiSensy

The 5 tools Gupshup is most often weighed against, with where each one differs from it.

  • 2.2GPA

    Infobip

    Free trial

    Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents.

    • Gupshup also covers AI agents.
    Gupshup and Infobip compared in full
  • 2.0GPA

    Sinch

    Paid

    Messaging, voice and email APIs plus campaign apps.

    • Gupshup also covers marketing automation and AI agents.
    • Sinch also covers email campaigns.
    Gupshup and Sinch compared in full
  • 2.4GPA

    Wati

    Free trial · from $59/mo

    WhatsApp Business API inbox with broadcasts, chatbots and ad flows.

    • Only Wati lists iOS and Android apps.
    • Gupshup also covers AI agents and sMS marketing.
    • Wati also covers shared inbox.
    Gupshup and Wati compared in full
  • 2.6GPA

    Interakt

    Free trial · from ₹999/mo

    WhatsApp and Instagram marketing, inbox and chatbots for Indian brands.

    • Only Interakt lists iOS and Android apps.
    • Gupshup also covers AI agents and sMS marketing.
    • Interakt also covers shared inbox.
    Gupshup and Interakt compared in full
  • 2.4GPA

    AiSensy

    Free plan · from $40.50/mo

    WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads.

    • AiSensy has a free plan. Gupshup does not.
    • Only AiSensy lists iOS and Android apps.
    • Gupshup also covers AI agents and sMS marketing.
    Gupshup and AiSensy compared in full

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Gupshup free?

No. Gupshup is a paid product.

How much does Gupshup cost?

Gupshup lists 2 plans. Pay as you go: $0 per month platform fee, plus per-message rates from a prepaid wallet.

What platforms does Gupshup work on?

Gupshup is available on Web.

Does Gupshup have an Android app?

No Android app was listed when its pages were read on Nov 12, 2026. Gupshup is listed for Web.

Does Gupshup have an iPhone app?

No iPhone app was listed when its pages were read on Nov 12, 2026. Gupshup is listed for Web.

Is Gupshup open source?

Gupshup is not described as open source on its own site, as read on Nov 12, 2026.

Does Gupshup have an API?

Yes. Gupshup offers a public API, according to its own site.

What does Gupshup integrate with?

Gupshup's listing names Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.

Who makes Gupshup?

Gupshup is made by a company of the same name.

What are the alternatives to Gupshup?

The closest alternatives to Gupshup in our directory are Infobip, Sinch, Wati, Interakt and AiSensy.

How does Gupshup compare with other SMS and chat marketing tools?

Gupshup's GPA of 2.0 is higher than 7 of the 31 other SMS and chat marketing tools we grade, and level with 10.

Could I make my own version of Gupshup?

To replace Gupshup you would be making the WhatsApp Business API, which Meta opens only through approved partners.

Where this guide comes from

The prices, plans, platforms and features were read from Gupshup’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Gupshup's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Gupshup. Prices change, so check gupshup.ai before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Gupshup: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/gupshup

Know someone choosing between SMS and chat marketing tools?

Send them this guide: toolgpa.com/tools/gupshup/guide

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See our other guides

The best-graded SMS and chat marketing tools after Gupshup, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Gupshup’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Gupshup is a trademark of its owner, and this guide is not made, paid for or approved by Gupshup. Prices and plans change: check gupshup.ai before you buy.