AiSensy vs Gupshup (2026): which should you pick?

Pick AiSensy if

• Fits if you're a business in India marketing to customers on WhatsApp
• Works for online stores sending offers and cart reminders over WhatsApp

Look elsewhere if

• Pricey if you want bots, as chatbots and the AI agent are $80 and $50 a month on top
• Tight if you want to stay free, since broadcasting needs a paid plan
• Skip it if you need a big support team, as Basic and Pro come with 5 agent seats
• Watch out: Meta's per-message charges are prepaid into a separate balance, with no US figure on the dollar page
• Too light for Instagram, SMS or email marketing, as AiSensy is WhatsApp only

Pick Gupshup if

• Fits if you send WhatsApp and SMS campaigns and want to pay per message
• Works for developers wiring messaging into a CRM

Look elsewhere if

• Skip it if you want one monthly price, because every message is charged from a prepaid wallet
• Watch out: sending pauses when the wallet balance runs out
• Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
• Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial

AiSensy

• Meta's per-message charges are prepaid into a separate balance at country rates, with no US figure on the USD page; the first 1,000 service replies a month are free.
• Chatbots ($80 a month) and the AI agent ($50 a month for 1,000 AI messages) are add-ons on top of any plan.
• The main pricing page is in rupees for India; dollar prices are on a separate international page.
• Agent seats are fixed by plan: 5 on Basic and Pro, 9 on Premium, with extra seats added on request.

Gupshup

• There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
• The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
• Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
• Gupshup is a platform for brands and developers, with no free trial or free plan listed.

AiSensy

Broadcasts and retargeting

Template campaigns to segments of unlimited contacts, from Basic, with scheduling, click tracking and budget analytics from Pro.

Click-to-WhatsApp ads manager

Run Meta ads that open a WhatsApp chat from inside AiSensy, on every plan including Free, with 1,000 free ad credits.

Shared team inbox

Multi-agent live chat with agent transfer and manager monitoring; Pro adds routing rules and custom agent assignment.

Chatbot add-on

A drag-and-drop builder for up to 5 keyword and rule-based flows, with WhatsApp cart and catalog steps, for $80 a month.

AI agent add-on

An AI agent that answers from a knowledge base and remembers past chats, for $50 a month including 1,000 AI messages.

Store integrations

Shopify and WooCommerce on paid plans, plus Razorpay, LeadSquared, WebEngage and webhook APIs.

Gupshup

Campaigns on several channels

Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.

No-code bot builder

Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.

AI agents

Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.

Click-to-WhatsApp ads

Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.

APIs and CRM connections

Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.

AiSensy

• Free Forever$0

  WhatsApp API, live chat inbox, Meta ads with 1,000 free ad credits, 10 tags. Broadcasting needs a paid plan.

• Basic$40.50

  per month, billed annually ($45 billed monthly)

  Broadcasts and retargeting at 40 messages a second, 1 owner and 5 agents, 2 segments, Shopify and WooCommerce, template APIs.

• Pro$89.10

  per month, billed annually ($99 billed monthly)

  Adds a campaign scheduler, click tracking, smart agent routing, 10 segments, user access control and failed-message retry.

• Premium$269.10

  per month, billed annually ($299 billed monthly)

  Adds 250 messages a second, 9 agents, number masking, downloadable reports, a webhook and priority support.

• Unlimited$809.10

  per month, billed annually ($899 billed monthly)

  Sold through sales. Up to 200 agents, 1,000 messages a second, 3 webhooks and a dedicated account manager.

• EnterpriseCustom

  For 500,000+ messages a month: custom throughput, SSO and audit logs, SLA-backed support and custom contracts.

Gupshup

• Pay as you go$0

  per month platform fee, plus per-message rates from a prepaid wallet

  No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.

• EnterpriseCustom

  Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.

AiSensy

• Annual discount

  Save 10% with yearly or 5% with quarterly billing

  AiSensy's USD pricing page takes 10% off for yearly billing and 5% for quarterly: Basic is $486 a year against $45 a month.

Gupshup

No public discounts listed.