Gupshup vs Interakt (2026): which should you pick?
As of Nov 12, 2026, Interakt grades higher than Gupshup: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Interakt grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Interakt
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands
Which one is for you
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Pick Interakt if
- Fits if you run an Indian Shopify or WooCommerce store and sell over WhatsApp
- Works for teams who want unlimited agents on one WhatsApp number
Look elsewhere if
- Not for you if you want to pay in dollars, as prices are only in rupees plus taxes
- Tight if you want chatbots on the cheapest plan, as they start on Growth
- Pricey if you want AI agents, which cost ₹3,000 a month on top of Growth or Advanced
- Tight if you use several store apps, as Growth includes Shopify plus one more and the rest need Advanced
- Watch out: US marketing templates cost $0.028 each on top, and the Sales CRM is a separate ₹2,499 a month
How we grade them
| 2.0GPAGupshupFair | 2.6GPAInteraktGood | |
|---|---|---|
| Value for money | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. | BStarter with WhatsApp is ₹11,999 a year plus taxes, sold only yearly or quarterly, which undercuts its WhatsApp rivals' dollar plans at any recent exchange rate. No dollar price is published, and US marketing templates cost $0.028 each on top. Chatbots need Growth at ₹2,799 a month. |
| Free plan and trial | FNo free plan and no trial is listed, so the way in is the prepaid wallet. | CNo free plan, but a 14-day free trial with all features and no credit card. That's a fair look at both WhatsApp and Instagram. |
| Features | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. | BThe whole job on two channels: bulk WhatsApp campaigns with click and conversion tracking, Instagram DM and comment automation, a shared inbox with unlimited agents, chatbots, catalogs, WhatsApp Pay and click-to-WhatsApp ads. AI agents cost ₹3,000 a month extra. |
| Ease of use | CNo store rating on record. Channels, wallet and bots have to be set up. | CNo App Store rating on record. There's the WhatsApp Business API to set up, templates to write and chatbot flows to build, and the chatbots start on Growth. |
| Platforms and integrations | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. | BWeb, iPhone and Android, with Shopify, WooCommerce, Razorpay, PayU, WebEngage, MoEngage, CleverTap and Google Sheets. Growth allows Shopify plus one more app, and there's no desktop app, which an A needs. |
| Best for | brands sending WhatsApp, RCS and SMS from a wallet | WhatsApp and Instagram selling for Indian brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gupshup and Interakt. How we grade
Where they differ
- Gupshup also covers AI agents and sMS marketing.
- Interakt also covers shared inbox.
At a glance
| Gupshup | Interakt | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | ₹999 per month (Instagram only; plus taxes) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with all features, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Gupshup | Jio Haptik Technologies Limited |
| Price read from | gupshup.ai | interakt.shop |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Interakt
- Prices are shown only in rupees, plus taxes; no dollar plan price is published.
- Template messages to US numbers cost $0.028 for marketing and $0.004 for utility on Starter, per Interakt's rate table; Enterprise drops the template markup.
- The WhatsApp AI agents add-on costs ₹3,000 a month and needs Growth or Advanced; the Sales CRM is a separate ₹2,499 a month product.
- Growth includes Shopify plus one of the listed apps; more integrations need Advanced.
Key features
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Interakt
- WhatsApp campaigns
- One-time and ongoing bulk campaigns with click tracking, automatic retries and conversion tracking through custom events.
- Instagram automation
- Unlimited DM and comment replies, "price please" auto-replies and giveaway flows that collect followers' WhatsApp numbers.
- Shared team inbox
- Unlimited agents answer WhatsApp and Instagram chats together, with welcome, away and delayed auto-replies.
- Chatbot builder
- Linear chatbot flows from Growth; Advanced adds branching, logic, API calls and automatic agent assignment.
- WhatsApp commerce
- Product catalogs, carts, WhatsApp Pay and payment links in the chat, with webhooks for carts, orders and payment confirmations.
- Click-to-WhatsApp ads
- Launch ads that open a WhatsApp chat and send conversion data back to Meta.
Plans
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Interakt
Starter₹999
per month (Instagram only; plus taxes)
Instagram DM and comment automation with a shared inbox. Starter with WhatsApp is sold only quarterly (₹3,499) or yearly (₹11,999).
Growth₹2,799
per month (plus taxes), billed monthly
WhatsApp and Instagram, unlimited agents, FAQ and linear chatbots, catalogs, native payments, public APIs, Shopify plus one more app.
Advanced₹3,799
per month (plus taxes), billed monthly
Adds branching chatbots with API calls and conditions, chat auto-assignment, advanced webhooks and unlimited apps.
EnterpriseCustom
Adds the RCS channel, higher rate limits and campaign speeds, no markup on template messages, and personal support.
Ways to pay less
Gupshup
No public discounts listed.
Interakt
- Annual discount
Save 20% with yearly or 8% with quarterly billing
Interakt's pricing page takes 20% off for yearly billing and 8% for quarterly: Growth is ₹26,399 a year or ₹7,699 a quarter, against ₹2,799 a month.
Common questions
Which is cheaper, Gupshup or Interakt?
As of Nov 12, 2026, Gupshup publishes no starting price, and Interakt starts at ₹999 per month (Instagram only; plus taxes).
Which has a free plan, Gupshup or Interakt?
As of Nov 12, 2026, neither Gupshup nor Interakt has a free plan. Interakt has a free trial.
Which platforms do Gupshup and Interakt run on?
As of Nov 12, 2026, only Interakt lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.