Gupshup vs Sinch (2026): which should you pick?
As of Nov 12, 2026, Gupshup and Sinch share a 2.0 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Pick Sinch if
- Fits if you're a developer who wants messaging and voice APIs from one vendor
- Works for larger companies that already buy through sales
Look elsewhere if
- Skip it if you want a plan price you can read: the applications point to contact sales
- Not for you if you need a free trial, as none is on record
- Watch out: the pricing page doesn't say which country its SMS rates are for
- Pricey if you need toll-free ($2 a month) or short codes, which are priced separately
How we grade them
| 2.0GPAGupshupFair | 2.0GPASinchFair | |
|---|---|---|
| Value for money | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. | CNo plan prices for the applications. SMS lists $0.0078 per 10DLC message and $1 a month per number, plus carrier fees, so there is no monthly figure to set against the category. |
| Free plan and trial | FNo free plan and no trial is listed, so the way in is the prepaid wallet. | FNo free plan and no trial on record, so nothing to try before paying per message. |
| Features | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. | BMessaging, voice, email and verification APIs plus a chatbot builder and contact center. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo store rating on record. Channels, wallet and bots have to be set up. | CNo store rating on record. An API platform where numbers, registration and routes come before the first send. |
| Platforms and integrations | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. | BWeb platform and APIs, with Adobe, Emarsys, SAP, HubSpot and Shopify named. No apps on record. |
| Best for | brands sending WhatsApp, RCS and SMS from a wallet | messaging and voice APIs for developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gupshup and Sinch. How we grade
Where they differ
- Gupshup also covers marketing automation and AI agents.
- Sinch also covers email campaigns.
In commonWebPublic APISMS marketingWhatsApp messagingChatbots
At a glance
| Gupshup | Sinch | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Gupshup | Sinch |
| Price read from | gupshup.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Sinch
- No plan prices are published for the applications; Sinch's own pages mostly point to contact sales.
- SMS is pay as you go: the SMS page lists $0.0078 per outbound 10DLC message, $0.02 per MMS, and $1 a month for a 10DLC number, plus carrier fees.
- Toll-free numbers are $2 a month and short codes are priced separately, with a lease fee.
- The pricing page does not say which country its listed SMS rates are for; check the country selector.
Key features
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Sinch
- Messaging APIs
- APIs send SMS, MMS, RCS and WhatsApp messages, with email, voice and verification APIs on the same account.
- Messaging platform for marketers
- A ready-made application for sending campaigns on SMS, RCS and WhatsApp, aimed at marketing teams rather than developers.
- Chatbot builder and contact center
- Applications for building chatbots and for handling customer care conversations across channels.
- Email platform
- A separate application for email campaigns, sold alongside the messaging products.
- Direct operator connections
- Sinch says it connects directly to more than 600 operators across 190+ countries, with routing and fraud prevention built in.
Plans
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Sinch
Pricing could not be confirmed. See sinch.com.
Common questions
Which is cheaper, Gupshup or Sinch?
As of Nov 12, 2026, Gupshup publishes no starting price, and Sinch has no price we could confirm.
Which has a free plan, Gupshup or Sinch?
As of Nov 12, 2026, neither Gupshup nor Sinch has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.